ORACLE BUSINESS ANALYTICS BATTLE CARD

Oracle Data Visualization FY17 – Campaign Marketing Analytics

Challenge Statements:
Do you have the strategic insights you need to measure and shape marketing’s
contribution to the business? Did you know analytic-driven marketing
organizations can experience Increased conversion rates, faster adaption to
customer demand, higher returns on investment of cross-channel campaigns?
Elevator Pitch: Unique Capabilities
START your Campaign Analytics Journey, and • Integrated analytics platform to provide
expand beyond marketing automation system users access to blend corporate curated
data, SEE new Campaign Signals, and visually
marketing data and external or personal
blend additional data sources for greater SOLUTION SUMMARY
data.
insight, and SCALE your Campaign Insights, to Data Visualization Cloud Service is:
measure omni-channel performance at any • Fast and easy platform for analytics with
scale. smart connected capabilities and stunning
Visual. Rich, interactive visuals show
Customer Problems visualizations
the story in your data and make it easy
• Marketing data is siloed, unable to enrich to share insights.
corporate data with additional data sources Benefits
• Traditional BI Tools are difficult to use and • Increase conversion rates Easy. As easy as you expect – upload
inflexible • Faster adaption of customer demand your data, then drag and drop your way
• Organizations may want to be “data-driven” • Easily upload data from different systems to compelling analysis.
but unsure how to actually get there • Simple to learn and use our Visual
Value Statements Analytics Fast. Get more answers as quick as a
Increase Conversion Rates: Understand trends • Allows local personal data mash-up with click with fast, fluid exploration of all
and at-risk customers and market segments corporate, centralized information your data.
Discover New Patterns. Enrich marketing • Provides fast answers through
Campaign data and discover insights from • Data Visualization Smart. Decipher your data with visuals
that are automatically connected,
multiple sources to better target customers • Collaboration
Drive Multi-channel ROI. Track and deliver contextual, and
Omni-Channel improvement

Copyright © 2016 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal
ORACLE BUSINESS ANALYTICS BATTLE CARD
Oracle Data Visualization FY17 – Campaign Marketing Analytics
Target Audience
Customers:
Marketing leaders (Line of Business) roles with
reporting/analytics responsibility and a desire
for better data visualization. NO IT targets
Personas:
CMO
VP of Marketing
Marketing Manager
Marketing Director
Marketing Analyst
Discovery Questions
• Do you have the analytics to build a
world-class marketing organization?
• Do you have the strengthen skills,
processes and systems to be data driven?
• Do you struggle to launch new products
and brands?
• Do you need an easy way to share your
story?
• Do you think you can improve your
existing “way” of creating analytics and
visuals?
• What are you currently doing to analyze
data coming out of Eloqua, or other
marketing software?
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal
Industry Trends and Market Facts Customer Validation
• After 20+ years BI adoption is still very low: Paychex: “I love how easy it is to create,
18% That’s right, only 1 in 5 business modify, enhance, and duplicate
leaders actively uses analytic tools. visualizations. Little training or direction
• More searches for “Visualization” and is required.”
“Analytics” than “BI”. Land o’Lakes: “This is a great tool for
• End user purchases becoming the norm over business users to quickly build
IT for Visualization. meaningful & versatile dashboards
without getting too technical.”
“Some vendors know Enterprise. Some
vendors know Cloud. Only those that can Qualogy: “Data to knowledge in just a
provide both will be leaders.” few clicks“
-Robert Mahowald, IDC Skanska: “Now with Data Visualization,
we have something that is as visually
compelling as it is easy to use. The
• Can you easily track your marketing ROI? storytelling functionality is a pivot point
• Do you achieve quantifiable business in terms of being able to explain your
insights effectively.”
returns?
• Are you able to generate sales pipeline
influenced by marketing? KEY CONTACTS
• Do you have analytics to track buyer
advocacy for customer experience and Business Analytics Product Group
loyalty? mitch.campbell@oracle.com
• Increase awareness and preference for Barry.Mostert@oracle.com
his/her organization and its offerings gherardo.infunti@oracle.com EMEA
• Does your analytics foster brand
engagement, preference and loyalty? Regional Business Development
• Do your campaigns preserve and/or OD: carmen.del.campo@oracle.com
increase company awareness? EMEA: Mike.Hallett@Oracle.com