Professional Documents
Culture Documents
don’t have
SWOT
STRENGTH WEAKNESS
Internal Internal
OPPORTUNITIES
External THREATS
External
New Markets Health Trend, Copy Cats
Customer Segments Changing Customer Tastes
Dissatisfaction, Satisfaction, Delight
PERCIEVED
DELIGHTED
SATISFIED
EXPECTED
PERCIEVED
DISSATISFACTION
PERCIEVED
Customer Satisfaction and Loyalty
Delight
delight
delight
delight
delight
Delight
delight
delight
delight
delight
Delight
delight
delight
delight
delight
Source: James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger, The Service Profit Chain, (New York, NY: The Free Press, 1997), p. 83.
13
performance relative to
customer expectations
Meet Expectations
Not changed anything in 60 years
They know what to expect
Meeting expectations – are they
exceeding?
Emotional Outcomes – consistency
produces positive emotions
Trust ?
https://
www.youtube.com/watch?v=o7U3lo80YrQ
High Growth or Slow
Growth
Stuck to a slow and steady growth strategy.
Issues – ingredients
Employee training
How about others?
Wendy’s, Taco Bell, or McDonald’s
Always have new products/modified products
Smaller Firms can do it – niche
Hops Burger Bar – Greensboro, North
Carolina
Nic’s Grill – Oklahoma City, Oklahoma