BLEND & BREW

GO AHEAD! MAKE MY COFFEE

SHRM - UM18MB556
Group Assignment Presentation
SECTION C
MEMBERS NAME WITH SRN:

AHESASH BISHOYI – PES1201802217

RAKSHA NAYAK – PES1201802266
SHREYA PAI – PES1201802313
SNEHAL RD – PES1201802327
ANOOP KN --- PES1201802603
 BLEND & BREW
GO AHEAD! MAKE MY COFFEE

 A company crafting amazing decaffeinated coffee

 All the qualities of the coffee you love, without the caffeine
 we use 100% organic and chemical free process of decaffeination
 We provide sustainable foods for a healthy lifestyle.

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 VISION STATEMENT
 To become Global Leader in Environmentally Responsible
Decaffeinated Coffee

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 MISSION STATMENTS
 Our mission is to provide consumers with the best tasting and the most nutritious
coffee which would make them feel something that is so unique that it is
unexplainable by word-of-mouth . when they drink our coffee delightful moments
shall be sprinkled in their everyday.

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 OBJECTIVES
 Maintaining our commitment to making and selling decaffeinated coffee.
 Pursuing industry leadership in team resources, operations for winning awards for
organisational and operational excellence
 operating without incident which creates productivity and profitability
 Focusing our actions and behaviour around building a brand which is more than
just a name/product.

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 I/0 ANALYSIS
 Technology
 Social-cultural
 Competition
 Environment
 Target market segment

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 RBV ANALYSIS

• Tangible
RESOURCES • Intangible

• Production
CAPABILITIES • Technology
• Service

• Chemical free
COMPETITIVE • Delicious
ADVANTAGE • Cost

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 SWOT SUMMARY
Strengths Weakness
• Innovation • Limited product
• Uniqueness • Limited segmentation
• High quality product • Premium image
• Locally sourced product

Opportunities
• Technologically advance
• Expansion into emerging
market
• Product line
Threat
• Increase competition
• Changing trends
• Packed product
• Rising coffee bean prices

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 Summary of 5 P model adopted
 Philosophy :
 Best performer of the month receives a ‘Briefcase’ {450/- for newspaper, 60
liters of petrol, 500 mobile allowance, 500 entertainment }
 Health Insurance { up to 8k reimbursement}
 Providing recreational activities like TT, Foos ball, X-box etc.
 Providing cab facility.

• Policies :
 Providing brochure and safety kit to employees.
 Safety glous, cap, shoes. Making this mandatory for workers as well as for visitors.

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 Summary of 5 P model adopted
 Programs:
Employee engagement program
Wellness program : Health, Happiness and work-life balance

 Practices:
 Talent Acquisition
 Safe, Healthy and Happy work place
 Collective performance feedback
 Fair system of assessment
 Highlight performers, provide rewards and more..

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 Summary of 5 P model adopted
 Process:
 Compliance Management
 Compensation Management
 Employee and Labour relationship
 Performance appraisal management

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 Corporate Strategic option/s

 Product differentiation strategy : One of main strategy adopted by B&B.

 Marketing Strategy: Long term, forward-looking approach to planning with the

goal of achieving Sustainable competitve advantage.

 Competitive strategy: Creating defensive position in an industry and generating a

superior ROI.

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 H R STRATEGY ALLIGNED TO CORPORATE STRATEGY

 Healthy bonding with employees.

 Utilization of resources in the efficient manner.
 Rewards and incentives.
 Centralized and De-centralized decision making.
 Skill set development.

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 ORGANIZATIONAL CHART
CEO

VICE VICE VICE PRESIDENT VICE

PRESIDENT
PRESIDENT SALES & PRESIDENT
MANUFACTUR DISTRIBUTION
FINANCE HR
ING

CHIEF BUDGET PLANT MAINTENANC SALES DISTRIBUTION TRAINING

ACCOUNTANT ANALYST SUPERIDENT E SUPERIDENT SUPERVISOR MANAGER SPECIALIST

FRONT LINE FRONT LINE FRONT LINE FRONT LINE

WORKERS WORKERS WORKERS WORKERS
(30 NOS) (5 NOS) (10 NOS) (5 NOS)

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 HR PLANNING- Aggregate Planning
 5 top level employees
 7 middle level employees
 50 lower level employees

 Demand forecasting-further production is based on the current demand of our product in

market.

 If demand for our coffee powder in metro cities is very high, we plans to recruit new permanent
employees
 If demand of our product in metro cities is lower than standard, we will fire the existing employee
with very low performance

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 Strategy for managing Shortage

 Hire permanent employees with required skill

 Recommendations from existing employees
 Real time interview with candidates
 Bonus to employees for extra time work
 10% extra wage for employees who works on holidays

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 Strategy for managing Surplus

 Works as 2 batches on every day

 Alternative days working by employees
 Firing employee with very poor performance
 Job rotation from one department to another whenever necessary
 Reduce the wages by 10%

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 HR PLANNING- Succession Planning

 Internal approach- hiring or promoting the employee to high level position within
the organization who have good communication skill,leadership quality and
problem solving skill.
 Based on performance review,friendly behaviour and attitude within the
organization and interpersonal skills

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 Tools and Techniques opted for HRIS
HRIS for several organizational divisions
Activities:
• HRMS (Human Resource Management System)
• Performance management
• Attendance tracking
• Payroll System
Systems/software which can automate tedious and time-
consuming HR tasks.
HR Tools:
• Biometric Attendence system.
• ZOHO Office Suite

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 Summary of HRIS adopted
 Assessment: We conduct a needs assessment one some of the areas that need
improvement.
 Areas Requiring improvement
 Employee skill.
 Upgradation of hardware.
 Employee training.
 statistical analysis on the performance and employee attendance.

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 Summary of HRIS adopted
HRM in B & B
 Recruitment and Selection
 Talent management
 Performance Appraisal
 Training and Development
 Rewards, Incentives, Compensation and Recognition

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 CONCLUSION

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