EnglishTask

Specialization
GROUP 4
Member Group :
1.BintangTejaPermana
2.DewiRahmawati
3. GittaApriliaW
4.IbraSatriatama
5.Indah DwiAgustina

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 Definition of
Advertisement

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Definition Of Advertisement

Advertisement is Payment non-

personal, public communication
about causes, goods and services,
ideas, organizations, people, and
places, through means such as direct
mail, telephone, print, radio,
television, and internet. An integral
part of marketing, advertisements are
public notices designed to inform and
motivate.

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 Purpose of
Advertisement

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Purpose Of Advertisement

Purpose of advertisements is to
increase the recognition of a brand
name or product, or to communicate
information about the availability of
the product to the public. This is an
important objective from many point
of view.

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 Structure of
Advertisement

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Structure Of Advertisement
According to many experts, advertisement text is
a public announcement commonly found in a
newspaper, television, or internet advertising.
Sometimes it is about a product, services, or an
event for sale. How an advertisement text is
arranged by the writer, below is the generic
structure:
1. Name of the event from the advertisement
2. Name of Advertisement Product
3. Brief description of the product
4. Location, date and time used for the event
5. Phone numbers for public question

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 Froms of
Advertisement

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Forms Of Advertisement

• Newspaper Ads • Radio Advertising • Banner Ads • Internet

• A traditional form • A catchy jingle • A banner ad, or a • Internet
of advertising, and quick tag line web banner, is an advertising is
daily and weekly can enhance a advertisement becoming more
newspaper ads radio ad's displayed into a and more
allow you to effectiveness. web page. The important.
target specific Matching the advertisement Especially young
geographic station you consists of an people spend less
neighborhoods. choose with your image (.jpg, .png, time watching TV
Attaching an target .gif) or of a and more time on
the Internet. The
incentive, such as demographic is multimedia
Internet has the
a coupon, to the key. object (usually advantage of
ad can help you created using being available to
judge its Flash). people around the
effectiveness. world at all times.

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INTERNET ADS RADIO ADS NEWSPAPER ADS

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BANNER ADS
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 Language
Features of
Advertisement

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LANGUAGE FEATURES OF ADVERTISEMENT
Use of simple language
Use of hyperbole
Use of adjective to describe the product, for example free, best, easy,etc
Use of emotive language
Use formal or informal tone,depending on the product and the image
Use of imperatives or asking for the order
Use of slogan
Use of second person pronouns to address an audience and suggest a
friendly attitude
Use of present tense
Use of positive language

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Example and
Analysis

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 NAME EVENT OF
ADS

DATE OF EVENTS &

LOCATION
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