Professional Documents
Culture Documents
MANAGEMENT
TYBBA
Sem V (2016 – 17)
Module Topic
6 Strategic Analysis
7 Strategic Implementation
Exploring Corporate Strategies: Text and Cases – Gerry Johnson, Kevan Scholes and Richard
Whittington
Strategic Management – Gregory Dess and Alex Miller
Note:
- After the end of every chapter, reference notes will be emailed to the CR or/and will also be
put up on the blackboard.
- It is the student’s responsibility to ensure that the notes cover all the topics taught in class.
Marks Allocation:
Internals
- Online Test (20 Marks)
40 Marks
- Project and Presentation (10 Marks)
- Journal (10 Marks)
External (Semester End Exam) 60 Marks
Note:
- Minimum pass mark in Internals is 14 Marks and Externals is 20 Marks.
- However, a minimum of 50 Marks is required to pass the subject.
Unit Test:
Syllabus: (Tentative)
Module Topic
Soft copy (Word/ PDF) of all the projects need to be submitted on the 10th September
(Saturday) 2016(tentative) by the CR.
Alignment: Justified
Each group will be given a max of 30 minutes to present. Beyond 30 min the group will not
be allowed to continue, additionally marks shall be deducted for not confirming to the time
rule.
Although, PPT is usually preferred for presentation, the group members can be innovative in
their presentation.
1. Company – Introduction
1. Background of the strategy – (Answer the questions: What, Why, When, Where, How,
How Much )
2. Analysis of the strategy – (What was the returns, was the strategy successful or not, if
yes – what worked in its favor?, if no – why not?, what could have been done better?,
what lessons do we get out of it?, did a competitor pull off a similar strategy well? If
yes – what did they do different?)
4. SWOT Analysis
Project Details:
Marks Allocation: (Total Marks = 10)