AUDIO-VISUAL

PRODUCT RANGE
• Classic:

• Offroad
 Product Range
• Limited Edition

• Kids special
 EXCLUSIVE
• Air-Bag Helmet:
 BRAND
Price(High)
POSITIONING

Design Features

Price (Low)
 Kapferer model
 Sturdy  Reliability
 Stylish  Explorer
 Safe  Excitement
 Exuberant
Spirit
PHYSIQUE PERSONALITY

 Proximity
 Empowering RELATIONSHIP CULTURE  Safety
Superlative-Riders  Social
 Riding

REFLECTION SELF IMAGE

 Youthful  Safe
 Imaginative  Stylish
 Ownership  Unique
 Distinctive  Passion Driven
BRAND PERSONALITYB
DYNAMIC

RELIABLE

ECCENTRIC

AESTHETIC

RUGGED
 BRAND AWARENESS

• WTF community
• Tie ups with Brands like Harley
Davidson, Triumph, Indian, Royal
Enfield, KTM communities
• Tie ups with IBW, stay tuned
• BTL activities
& What The Helm!
 BRAND LOYALTY

• Life time maintenance

• Biking Communities
• Company Sponsored Rallies
BRAND ASSOCIATION

Funky

Reliable Safety

WTH

Comfort Tough

Stylish
 BRAND PROMISE
“To ensure and maintain a Safe and
Cherish able riding experience for
our passionate riders”
THANK YOU!