Professional Documents
Culture Documents
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Introduction: CSR
The Dawn of the CSR Era
Drivers of CSR
Benefits and Challenges
CSR Definitions and Scope
Issues & Initiatives of CSR
From Principles to Practice
Future of CSR: On the Way to ISO
Organizations promoting CSR
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The Dawn of the CSR Era
“85% of (140 Chief Executives of U.S. based MNCs)
believe that sustainable development will be even more
important to their business model in five years than it is
today.”
Corporate SocialResponsibil
Corporate Responsibility
SocialResponsibility
GlobalCitizenship
O rganizationalSocialResponsi
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Definitions: Concept
Philip Kotler & Nancy Lee (2005)
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Definitions: Practice
WBCSD (World Business Council for
Sustainable Development)
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Definitions: Practice
BSR (Business for Social Responsibility)
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Scope
Economic
CSR and
Environ- CSR ? CSR ? SustainableDevelopm ent
mental
CSR ?
CSR ?
Social
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Scope
Product & worker safety
Labor standards
Human rights
Equal opportunity and access
People
Corporate Values and purpose
Transparency and accountability
Tacking corruption
Local and global environmental quality CCoorrppoorraattee
Cleaner production processes GGoovveerrnnaannccee
Eco-efficiency
&&EEtthhiccss
Environmental Technology
Enterprise development
Contribution Community Investment
Environment To Development Education
Health/HIV/AIDS
Corporate Citizenship Digital Divide
Cause-related Marketing
Making a contribution or donating a
percentage of revenues to a specific cause
based on product sales or usage.
Kotler and Lee, 2005
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Initiatives
3. Corporate Social Marketing
Supporting behavior change campaigns.
4. Corporate Philanthropy
Making direct contribution to a charity or
cause.
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Organizations promoting CSR
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Thank you for your attention
Q & A Session
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