Location Marketing Proposal

Beyond Location Data – Engaging Mobile Audiences

1
 Agenda

1 Introduction

2 Technology

3 Media Proposal

4 Creative Showcase

5 Analytics

We believe that where you go

Value In Summary
defines who you are
5

www.blis.com
 Company Overview

Location Pioneers. Global Reach. Local Service

Founded in 2004, Blis is an award winning pioneer in advanced location data solutions. With offices that span
the world from New York to Sydney, our clients benefit from truly international talent & expertise.

Verified Location Data Innovation Led Unique Location Tech

300GB EMEA APAC

London Mumbai
Of data processed every hour Manchester Singapore
Paris Hong Kong
Brussels Jakarta
Dusseldorf Kuala Lumpur
Milan Manila
Lisbon Sydney

45BN Istanbul
Dubai
Cape Town
Melbourne
Auckland

Johannesburg
Data transactions per day

Americas
New York
Atlanta
500GB –1TR Chicago
Montevideo

Data points analysed daily

Private & confidential.

25 Offices . 75 Markets . 178 Employees
No other data let’s you understand human behaviour like this...

Understand Reach consumers Target your Understand how

consumers’ real-world when they’re competitors’ advertising drives store
behaviour ready to buy shoppers visits and sales

Did you know? Did you know? Did you know? Did you know?
Location data is 8 times more Reaching consumers By reaching competitors Ad-driven store visits
accurate at predicting movie near your store achieves customers they are 23% more lead to sales.2
goers than online data1. 47% uplift in store visits.* likely to visit your store.**

…that’s real-world intelligence

* (sample 5.2m devices) **(sample 2.4m devices)
Source: 1. Location vs. Browser Profiling; Movie Audience = x8, Clothing Retail = x14 (January 2019) 2. R2 is 0.86 for QSR and 0.78 for
CPG.
User Flow - How do users receive our ad?

Lat: 22.2760788,
Long: 114.1725567

1. User uses a mobile / tablet / laptop with GPS / Wifi turned on 2. Blis identifies user’s location via coordinates from the
and he opens an app / mobile site in the ad network publisher and matches with corresponding location

3. Blis serves a targeted ad to the user

when criteria is met through apps and
websites.
www.blis.com
 Why Location Data?

Accuracy & Targeting

Standard Approach Blis Approach Why?

More Accuracy
Guaranteed in building delivery
or audience profiling

GPS 1 Device GPS Wi-Fi All Devices

More Scale
Wi-Fi IP’s matched to locations
enables non reliance on GPS enabled
publishers
of programmatic of cross screen
30% mobile publishers 100% programmatic publishers

More Premium
Reach 1000’s more quality publishers
1 Location data point 2 Location data points across multiple mobile devices

Private and confidential.

 Technology
Target location-verified audiences through Blis’ proprietary tools

www.blis.com
Smart Pin: The first line of defence for accuracy
We ensure the Smart Platform only contains the highest quality, most accurate location data via
a multi-stage filtration process that eliminates approximately 70% of fraudulent data.

Source: Blis Smart Platform

Smart Scale: The secret sauce for scale
Our proprietary scaling technology stores relationships between Wi-Fi IP addresses
and specific geo-locations, resulting in global scale and reach.

Source: Blis Smart Platform

 Trend & Insight Reports Audience Targeting

Location Targeting

Creative Solutions

Store Visit Reports

Brand Uplift Reports Sales Uplift Reports

Private & confidential.

 Audience Targeting
Putting audience
Buildbehaviour in context
Pre-defined for Audience
or Custom more effective
groupstargeting
based on historical data to drive real results

Lifestyle indicators Specific locations Time & weekday Frequency & visitation

+ VS
+
Morning commuters Visits gym more than twice a
Health fitness fan|yoga studio Retailers| Stores |Airports
vs evening commuters week & seen in a Nike retailer
 Location Targeting
Putting audience behaviour
The most in context
accurate, for more
real-time effective
audiences targeting
at scale

Drive store visits, action and sales

Shopping centres Within drive time 15 - 20 min QSRs & supermarkets Within walking distance 6 - 8 min
 Creative Solutions
Putting audience behaviour in context
Location-powered forthat
creative more effective
engages targeting
and inspires action – from strategy to implementation

Award-winning creative and cutting-edge formats built by Blis Industry approved

for mobile, tablet and desktop and recognised

Ben & Jerry B&Q Adidas Cadbury

Check out our creative showcase: creative.blis.com

 Providing brands with transparency

On premium inventory With viewable metrics In brand safe environments

Certified
by:

Supply integrations with: Third-party verification partnerships with: Certified by:

Find out more at blis.com/brandsafety

Data Driven Optimisation

DEMOGRAPHIC DATA AUDIENCE PLATFORM ENRICHED AUDIENCE SEGMENTS

(Age, Gender)

TECHNOGRAPHIC DATA
(Device type, OS, etc.)
Audience
Affluent Fashion & Beauty
LOCATION REAL TIME
(GPS/WIFI) Data Enrichment
New User Discovery
LOCATION HISTORY Predictive Modeling
(GPS/WIFI)) AI Deep Learning Travel
Health

USER INTENT/PREFERENCES Unlimited custom profiles..

(Ad interaction)

Verified by 3rd party verification

 Ages 25-55
Female Skew

Content
Health & Beauty

Blis Audience: Real Time

Target audiences based on Dove creative: Mockup

location and contextual data

Enables brand to reach their target audiences in the right
location at the right time.
Location
5* Star Hotel
Blis combines real time location data, content and
demographic data to build highly relevant audiences.

Private and confidential.

 3:00 pm
Sports Stadium

Blis Path: Historical

6:30 pm
Re-target audiences based 12:00 pm
Shopping
Centre

on their behavioural data

University

Enables brands to reach audiences in environments

where they are more likely to engage, based on
advertiser objectives.

Blis analyses where people have been and the content

they have consumed in order to create bespoke
audience profiles.

9:00 am
Gym

10:30 am
Coffee Shop

Private and confidential.

www.blis.com
 BLIS Strategy & Proposal

www.blis.com
 Actual Sample - User-Journey 1
Location Point A – City Level Audience targeting

Blis to geo-fence key cities and build (e.g) Across Quezon City there’s 5000 Wi-fi
awareness throughout each city, our tech will hotspots we can access targeting our audiences
allow us to target audiences via their mobile – through these Wi-fi hotspots we’ll add scale to
devices connected through the internet our campaign targeting audiences through their
(wifi/data) mobile devices.

Private and confidential.

 Actual Sample - User-Journey
Step by Step
Steps:

1. Once the users has been exposed to the ads

Blis will be able to tag their mobile device ID
and track the different locations they’d go to
after being tagged.

2. Once user has been seen in the footfall

location/s; it well then register as a additional
traffic to the stores we have targeted.

3. This will be the same process across each

smart store we are tracking footfalls from and
from there Blis will report the following:

 Actual number of device IDs driven to each store

 Top performing stores in terms of footfall traffic
 Hourly analysis – when are users going to the
store after being exposed to the ads
 Daily Analysis – how many days does it take for
users to visit the store since they saw the ads.

Private and confidential.

 Blis Media Package Proposal
Est.
Targeting Duration Description CPM Impression eCTR Total [USD]
Uniques

Target audiences and drive awareness

Blis Audience Jun – Aug 2019 USD 5.00 1,570,093 0.5% 314,019 USD 7,850.47
through contextual layered with
location targeting.

Blis to retarget audiences who were

exposed to the ads on their devices at
Blis Path Jun – Aug 2019 a different time and setting to drive USD 6.00 872,274 0.5% 174,455 USD 5,233.65
brand recall and product
consideration.

TOTAL: USD 13,084.11

Forex rate: USD 1 = PHP 53.50
Exclusive Value Add w/ Havas Media:
• Optional: Standard Banner/Rich Media Creative services and Production
• Location Performance and Footfall Analysis [Optional]
www.blis.com
CREATIVE
SHOWCASE
McDonalds

McCafe Dynamic Creative

Features: Context-based Personalization

Description

The creative utilizes

Dynamic Creative
capabilities, adapting the
creative messaging in real-
time to the pre-defined
mcDonalds audiences. The
creative variants highlight
different beverages based
on the time of the day.
Pizza Hut

Hebat Discount
Features: Shake, Store Locator

Description

The ad experience gives

users an opportunity to
shake the mobile device to
discover the items on offer.
Store Locator was included
to drive traffic to physical
stores
 PARTNERSHIP
AND

SERVICING

Private & confidential.

 Analyse

Booking Analysis
Dashboard showcasing real-time campaign delivery,
performance & analytics over time.

1. Demographic audience data: Discover the best

performance age & gender profiles of your target audiences.

2. Contextual consumption: Gain insights into the mobile

content behaviour of your campaign users.

3. Inventory analysis: Know the device make up of your users

when being served the ad.

4. Campaign performance: Understand the best performing

location types & brands.

Private & confidential.

 Action
Real world Insights

Blis Footsteps Young Mothers

Most responsive audience
Footsteps is Blis’ proprietary reporting tool which uses
footfall attribution to measure the effectiveness in driving 2.03
users into a store after exposure to an ad campaign. Average frequency

Retailer A
1. A/B testing: Compare Foot Through Rate (FTR) between Best performing retailer
exposed & control devices to measure the true impact of
your advertising.* Store 1
Best performing store
2. Strategy Analysis: Compare the behaviours & reactions
0.52km
of different audiences exposed to your ad campaign. Average distance travelled

3. Location analysis: Measure footfall conversions & Saturday

breakdown by locations & individual stores. 47% Control Group
Best day of week
Uplift
Exposed Group
2pm
4. Time analysis: Get visibility on average time taken to 1.03% Best time of day
31%
convert in-store, from ad exposure to store visitation & Uplift
identify the exact moment an audience was exposed to 17%
Uplift Day 3
0.70%
your ad. 0.67% Average time to convert
0.51%

0.18%
0.21% 47%*
Uplift from control

Private & confidential.

*Not Available on PrivateExchange
Young Mothers Shoppers Auto Intenders
 The Complete Picture.
Digital World Physical World

Most responsive Average

audience frequency

Footsteps provides advertisers with real

insights into a customer behaviours - both
digitally and physically. Best performing Best performing
retailer location
Impressions

Clicks Impressions Best day of

Average distance
travelled week

CTR Uniques

Best time of day Average time to

convert

Uplift from control Highest location

dwell time
Summary

Empowering Buyers Globally

Use Blis Data for Rich Targeting

Utilise location enriched data with customised
or bespoke Blis Audiences.

Brand Safety and Viewability

Blis is integrated with MOAT, Integral Ad Science
and certified with all other viewability vendor tags.

Technical Support
100% support for optimisation and
troubleshooting to enable successful campaign
targeting.

Flexibility and Control

Buyers have the option to choose how must to invest
on campaigns.
 Thank you
Eiji Macasaet / Group Head, Philippines

Private and confidential. eiji.macasaet@blis.com +63998 5482041 @blisglobal /blisglobal

 CASE
STUDIES

Private & confidential.

 About

Audience+ Packs

Locations: Locations:
Affluent Districts, 4 & 5* Cinemas, Music & Theatre
Hotels, Members Clubs Venues, Galleries & Museums

Affluent Content: Arts Content:

High End Fashion, News, Finance & Entertainment Movie, Arts & Culture, Music

Demo: Demo:
Male & Female, 25-54 Male & Female,18-34

Locations: Locations:
Car Dealerships, Mechanics, Banks, Business Parks,
Service Stations, Autocentres Finance Districts, CBD

Automotive Content: Business Content:

News, Finance, Business
Automotive

Demo: Demo:
Male Skew, 24-54 Male Skew, 34-54
 About

Audience+ Packs

Locations: Locations:
Bus Stations, Railway Pubs, High Street Restaurants,
Stations, Subway Convenience Stores
Stations, Train Wi-Fi
Commuter Content: C2DE Content:
Travel, Weather, News Football, Tabloid, News

Demo: Demo:
Male & Female, 24-54 Male Skew, 34-55+

Locations: Locations:
Universities, Schools, Nurseries, Family Holiday
Book Stores, Colleges Destinations, Mother & Baby

Content:
Family Stores, Toy Shops
Education Self Education, Education, & Parenting Content:
Language Learning Family & Parenting

Demo: Demo:
Male & Female, 16-24 Female Skew, 24-54
 About

Audience+ Packs

Locations: Locations:
Clothes Stores, Department
Bars, Fast Food,
Stores, Hair & Beauty Stores,
Restaurants, Cafés
Shopping Malls
Fashion Food Content:
Content:
& Beauty Fashion, Beauty, Retail, Health
& Drink Food & Drink

Demo: Demo:
Female Skew, 18-34 Male & Female, 18-55+

Locations:
Gyms, Healthcare, Leisure Locations:
Centres, Sports Centres DIY Stores, Garden Centres,
Home Stores, Outdoor Stores
Health Home
Content: & Garden Content:
& Fitness Exercise, Nutrition Gardening, Design, Style

Demo: Demo:
Male & Female, 34-54
Male & Female, 18-34
 About

Audience+ Packs

Locations: Locations:
Department Stores, Retail Gyms, Sports Centres,
Stores, Shopping Malls, Sports Stadiums, Sports
Supermarkets Stores, Leisure Centres

Retail Content: Sport Content:

Comparison, Voucher, Fashion Sport, Health & Fitness

Demo: Demo:
Female Skew, 18-34 Male & Female, 18-55+

Locations: Locations:
Department Stores, In Flight Wi-Fi, Airports,
Electronic Stores, Gaming Car Hire, Hotels
Retailers, Tech Stores
Tech Travel Content:
Enthusiast Content: Travel, Holiday, Airport
Tech

Demo: Demo:
Male Skew, 25-44 Male & Female, 18-55+