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COURSE five skills of communication

DESCRIPTION
criteria for effective communication
- About writing, speaking, and
presenting to different audiences for
various purposes
- A three-unit course that develops
students’ communicative
competence and enhances their
cultural and intercultural awareness
through multimodal tasks that
provide them opportunities to tools for critical
communicate effectively and evaluation
appropriately to a multicultural power of language
audience in a local or global context. impact of images
conveying messages
responsibly 2
LEARNING
OUTCOMES

KNOWLEDGE SKILLS VALUES

Describe the nature, elements, Convey ideas through oral, Adopt cultural and multicultural
and functions of verbal and non- audio-visual, and/or web-based awareness and sensitivity
verbal communication presentations
Appreciate the differences of the
Explain the effects of cultural and Create clear, coherent, and varieties of spoken and written
global issues effective communication language
materials
Determine what is culturally Adopt awareness of audience and
appropriate Present ideas persuasively context

Evaluate multimodal texts Write and present academic Appreciate the impact of
critically papers communication

Summarize the principles of .


academic text structure. 3
WHY IS COMMUNICATION IMPORTANT?

Why should we study it?

WHY SHOULD IT BE
CONSIDERED ESSENTIAL IN
BEING GOOD AND
PRODUCTIVE CITIZENS?

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“The art of
communication is the
language of
leadership.”
James Humes

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The art of one’s
communication reflects
the art of one’s thinking.

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To construct ideas and bring people to
believe in one’s vision, it is important to be
able to communicate in an effective and
articulate manner.
To lead nations and corporations,
to work smoothly as a team,
to communicate a vision,
one needs to communicate
purposely in today’s society.
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Uychoco, M. T. (2018). Communication for society
purposive communication. Metro Manila: Rex
Book Store.

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