CASE

PRESENTATION

R.KARTHIKA (10AB16)
LAKSHMI SREEDHARAN
(10AB17)
M.MAHENDRA PRABHU
(10AB18)
ANUSHA (10AB19 )
BLUE CHIPS COMPUTERS-THE CASE
IN A NUT SHELL
Manjula Srivastav
Head of Marketing since 4 years at Blue Chips.
She is skilled ,has proved herself and is good with the
company’s dealers.
Has to fight male prejudices and prove herself regularly to
keep up.
Has to battle odds with subordinates and peers due to the
above and expresses her displeasure.
6 months ago, the company is taken over by an industrial
group with diverse business interests.
Core management team remains the same whereas the
new MD is Anand Prakash.
 CONTD..
Exports being the MD’s main concern, he brings in Harish Naik as
executive assistant with special responsibility for exports.
Naik is promoted as the VP(exports) only after 2 months being second
to Srivastav and recieves better compensation and perks than her own.
Srivastav protests.
On restructuring, Srivastav is given the post of GM(public affairs)
rather than what she deserves – VP(home marketing) being given to
Naik.
Srivastav argues on how unfair this is to her and indicates gender bias
in her argument.
Prakash assures importance in the firm.
Srivastav has second thoughts.
Problems

Male prejudices-growing displeasure

Take over of the company
Changing concern of the company
towards exports.
Person seconded by srivastav, now
above her
Newly appointed Harish Naik –
promoted as VP for exports
(within two months).
Higher compensation and perks
than Srivastav.
Internal recruitment.
Biased decisions from the MD.
Feeling of lack of recognition – even after
increase in turnover of the company
during difficult times
Srivastav disappointed – as she was
expecting to be promoted as vice
president (home marketing) may result in
demotivation even if new position is
given to her
Competency mapping
 Once the employee has entered the
organization, it is natural for the employee to
want to ascend the corporate ladder.
As the skills and qualities required for each
position in the hierarchy is clearly defined,
employees who seek growth are aware of what is
expected of them.
But in this case, ambiguity about the newly
created job is another issue
Job description:
public affairs manager:
Internalcommunication
External communication
Investor relations
Events coordination

Marketing head:
Determine the demand for products and services.
Identify potential customers.
Develop pricing strategies with the goal of maximizing
the firm's.
Oversee product development or monitor trends that
indicate the need for new products and services.
What shall be done?
Retain Srivastav – company should not
lose an efficient employee.
Give her proper justification about the
new job of pubic affairs – that she will be
the most apt person since the job
demands a person with marketing
expertise and good knowledge about the
company
Increase the compensation and perks in par to
Naik.
Make Srivastav feel her importance in the
company by giving her proper recognition and
powers as well as appreciation for her efforts.
Superior should be unbiased while making HR
decisions and appoint people based on
experience and skills.