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MARKET RESEARCH FOR NEW PRODUCT

OF SARVODAYA VIPANAN INDIA PVT. LTD.


AT MAHABALESHWAR
(Project Location- Mahabaleshwar)

 Presentation By-
ANUP SADASHIV HUBALE
BATCH – II (GICED)
ROLL NO.- 129

 Industrial Guide- Mr. SAGAR SALUNKHE


(Marketing Head, Sarvodaya Vipanan India Pvt. Ltd.)

 Internal Guide- Prof. Shirish Patil


(GICED, Mumbai university.)
INTRODUCTION

 Objectives of the study :-


To find out the farmers interest in new launching Product
(RANGER).
To find out the general problem of the farmer during
cultivation year.
To find out problem related to soil.
To find out which solution use by farmer to overcome that
problem.
To find out which Organic manure used by Farmer.
To find out market potential for new launching soil kit
(RANGER).
RESEARCH METHODOLOGY

Research design:- Descriptive Research.

Sample size:- Sample Frame – 405

Sampling method:– Cluster sampling.

 Method of Data Collection: - Survey method.


1) Personal Interview.
2) Questionnaire.
LIMITATIONS
The time constraint was a major limitation to the
study.
The information collected solely depends upon the
respondents answers and accuracy of information
could vary.
Getting actual information from the respondents was
difficult.
Sometimes the response from respondents is biased.
The respondent may not be in position to provide true
information.
The respondent is no longer willing to part with
information to be exploited commercially.
DATA ANALYSIS
We offer you "ALL IN ONE" Soil Kit for Soil
Application. Are you interested in it?
Sr. Particulars No. of Respondents
No.
1 Interested 265
2 Not Interested 140
3 Instant Purchase 0
Total 405

All in one soil kit


Intrested Not Inrested Instant Purchase

35%

65%
If it is Non Poisonous. Are you interested in it?

Sr. No. Particulars No. of Respondents


1 Interested 260
2 Not Interested 145
3 Instant Purchase 0
Total 405

Non poisonous soil kit


Intrested Not Inrested Instant Purchase

36%

64%
Comparison of respondents for all in one soil kit &
non poisonous soil kit.

Sr.No Particular All in one kit All contain are non


poisonous
1 Interest 265 260
2 Not interest 140 145
3 Instant purchase 0 0
Total 405 405

Comparison of all in one soil kit & non poisonous soil


kit
265 260

140 145

0 0

Intrested Not Inrested Instant Purchase


We are arranging meeting. Would you be Interested in it?

Sr. No. Particulars No. of Respondents

1 Interested 351
2 Not Interested 49
3 Highly Interested 5
Total 405

Organisation of Meeting
Intrested Not Intrested Highly Intrested

12% 1%

87%
If we offer Guaranteed Organic Manure would you be
interested in it?

Sr. Particulars No. of Respondents


No.
1 Interested 280
2 Not Interested 125
3 Instant Purchase 0
Total 405

Guaranteed Organic Manure


Intrested Not Inrested Instant Purchase
31%

69%
FINDINGS
Most of the farmers want to do organic farming but there is no
proper alternative products are available in the market which
farmer can get good result.
Farmers are taking regular spraying as per the schedule. They
don’t see whether there is attack of any pest or disease.
Farmers are using very large quantity of chemical fertilizer and
pesticides.
Farmer wants to show result of the product first and after that
they think about the purchase of the product.
Company’s products are not available in the local market or
nearest market.
Farmer in the Mahabaleshwar area is not aware about the
product and result of the product.
 There is great opportunity of doing business in the Mahabaleshwar area.
 Some farmers are very interested to purchase of organic pesticide.
 Farmers are varying trust in distributor or retailer. They can prefer those
product which is recommended by the retailer or distributor
 Most of farmers are not aware about the company’s product in that area.
 Farmer ready to pay more amounts to meet actually beneficial product.
 Due to new entry in market, company have weak distribution channel.
 There is high market potential found for product in Mahabaleshwar region.
 The most of the farmers should excessive use of Israel medicines in their
plots.
 Because of excessive use of harmful chemicals the life span of the crop is
very less.
 All the farmers should use the medicines through the other farmer’s
experience.
 In Mahabaleshwar area the sun rays are cool therefore the fungus & mite
should not fully vanished from the soil.
CONCLUSION
Due to innovative product, Soil kit has no competitor in market; no other
company has providing integrated solution for soil and crop protection
problems.
Product awareness is less due to less promotional activity.
Soil has spoiled due to excess use of chemical fertilizer.
Farmer wants to switch off chemical fertilizers and they turn again towards
traditional method in which organic products use to save soil productivity.
That the reason farmer shows interested in attending the farmer meeting.
Product never available at convinced place.
People are very interested in to purchasing such type of product.
Large percentage farmer interested in using organic manure as manure in their
farm.
No discount strategy given.
Farmers want demonstration plots or free samples of the product to know the
result of the product.
RECOMMENDATIONS-

Provide consistent service to farmers as this will help


regain company goodwill in the market.

Try to cover maximum experienced farmers as possible


as larger the experience bigger the chances of success of
the company.
IMPROVED MARKETING MIX
PRODUCT PRICE
•Increase Product line. •Maintain Price structure
•Product available in small •Stabilize prices in close markets.
packs. •Higher margin for retailers.
•Improve features of product. •Give some discount on price.

TARGET
MARKET

PLACE PROMOTION
•Improve Distribution •Increase print Advertisement.
channel. •Use print media like Banners,
•Increase no. of Wholesalers.
•Improve delivery schedule. Posters and Danglers
•Establish companies channel •Give incentives to retailers for
structure properly as owned promotion of products
retail outlets •Give trial packages.
Thank You

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