Prepared By:

Wajeeh Abbas

Muneeb Hussain
Raed Iqbal Sheikh
Kamran Omer
 PEST ANALYSIS

POLITICAL ANALYSIS:

Domestic competition

Traffic overview

 Global political stability

Trade flows

Oil price

ECONOMIC ANALYSIS

Maximize productivity

Healthy competition

 Offered incentives

Mergers and Strategic Alliances

SOCIAL ANALYSIS:

 Huge car fashion ( GMC, Trail blazer)

 Attitude and Preference.

 Quality Impact.

Strong partnership

TECNOLOGICAL ANALYSIS:

 Compact Car.

 Enhanced features.

 E-commerce business in the KSA automotive industry.

 Online booking and registration.

 MARKET SEGEMENTATION

Specific needs and wants of consumers

Segmented Approach

 Ford-Ka Saudi Arabia Market analysis

Effective, Geographic and Demographic Segmentation.

EFFECTIVE SEGEMENTATION

Measurable

Substantial

Accessible

Differentiable

Actionable
GEOGRAPHIC SEGEMENTATION

Measurable

Substantial

Accessible

Differentiable

Actionable
DEMOGRAPHIC SEGEMENTATION

Age

Gender

Income

Social class

Nationality

Life Style
 COMPETITION

Competitive automotive industry

 Implementing new ideas

Creative advantage

Consumer desires

Effective presence

 Little thriller for the Competitors