Advanced Analytics

The next wave of Business Intelligence

Shankar Radhakrishnan
Senior Solutions Architect
HCL Technologies
 Agenda

Analytics Landscape
Maturity Level
Market Indicators
Advanced Analytics
Enablers
 Analytics Landscape
Strategies

Social, Email, Blogs, Video, Mobile

Marketing, Sales - Product Listing, Promotions

Applications

ERP, CRM, Databases, Internal Applications,

Customer/Consumer facing applications

Context

Web, Customers, Products, Business Systems,

Processes and Services

Support Systems

CRM, Recommendation Systems

Data warehouses, Business Intelligence
 Collect More, Mine More

Drivers

ROI, Customer Retention,

Product Affinity

Market Trends, Research Analysis

Customer/Consumer Analytics

Build Relationships

Insights
 Maturity Level
Ba s ic Analytic s
Wha t ha ppe ne d in
Pe rfo rmanc e Manag e me nt the pa s t?

Adva nc e d Analytic s
Co mple x Eve n Natura l La ng ua g e
Pro c e s s ing Pro c e s s ing Wha t is ha ppe ning
Multiva riate S ta tis tic al Te xt Mining at this mo me nt?
Ana lys is

Time -s e rie s Ana lys is Entity Extra c tio n Wha t will ha ppe n?

Data Mining S e ntime nt Ana lys is

Pre dic tive Mo de ling
Ens e mble Mode ling
Co ns tra ine d Bas e d
Optimizatio n
S e mantic Ana lys is
Be ha vio ra l Analytic s Wha t is mo s t like ly
to ha ppe n?
S o c ial Ne two rk
Ana lys is Wha t mig ht ha ppe n
S o c ia l Me dia if we g ive it a little
Ana lytic s nudg e ?
 Market Indicators
“ By 2014, 30% of analytic applications will use proactive, predictive
and forecasting capabilities”

“The market for BI and analytics is undergoing gradual evolution.”

Gartner. Feb 1st, 2011

“In 2011, the use of analytics as a competitive differentiator in

selected industries will explode”

“The roles of marketing, sales, human resources, IT management, and

finance will continue to be
transformed by the use of analytics”

International Institute for Analytics. Dec 3 rd, 2010

 Market Indicators (continued)

“By 2014, the metamorphosis of BI from IT-owned

and report-centric will be virtually complete for a large
number of organizations.” Gartner. Jan 6th, 2011

“These organizations will change what types of BI and analytics they

use. They will change how they procure them and where they procure
them from, and they will modify how information feeds decision
making.” Gartner. Jan 6th,
2011

“By 2014, global market for Analytics software will grow to

$34Billion” IDC. Nov 9th, 2010
 Text Analytics

Social Analytics
Sentiment Analysis
Brand Identity
Product & Brand Affinity
Reputation Driven Online-Economy
 Facebook vs. Twitter

Breakdown of 2010 Social Demographics

 Predictive Analytics

Forecasting
Targeting
Fraud Detection, Anti-Fraud Analytics
Regression, Predictive, Multivariate
Propensity
Price Elasticity
 Segmentation Analytics

Customer Segmentation in real-time

Churn Analysis, Attrition
Funnel Analysis
Behavioral Segmentations
 Mobile Analytics
Digital Delivery Channels and Services
Property Effectiveness
Application Analytics
Ad Analytics
Geo-Spatial Analytics
User profile and Relevance
Identify New Opportunities
 Data Strategy
Structured, Semi-Structured
Unstructured
User generated
System generated
Interactive ‘pipes’
Enterprise Data
 Enablers : Processing Models
Data Mining
In-memory Database Analytics
In-database Analytics
Real-time Data warehouses
Process-at-the-source
Distributed Databases
Clustered Databases
Columnar Databases
Enablers: Service Models
Analytics-as-a-service
Data Provisioning
Data Ownership
Localized Process
Faster Results
Dynamic Scaling
Increased ROI
 Enablers : Big Data

Data volume explosion

Data Retention (Long Tail Analysis)
Data Appliance
Distributed Data
Open Development Frameworks
 Thank You!

“Every decision we make is based on Analytics”

Oliver Ratzesberger, Ebay