Topic :

A SWOT Analysis
on
Biometrics Attendance
at
Odyssey India Pvt.Ltd.

By:
Archana Dheer
VAM-711
"Authentication is
something you have,
something you know,
and something you
are when you add
biometrics"
Charles Kolodgy,
Research Manager,
IDC, Framingham,
MA. InfoWorld,
January 2001.
 CHAPTER-I

Introduction of the study

Objectives of the study
Scope of the study
Limitations of the study
Introduction of the study
 Biometrics refers to the automated
identification of a person, on the basis
of physiological and behavioral
characteristics.
 One can very well say that the “Key”
for entry into a biometric system is
“You” the individual.
Definition

“ Biometrics is the identification or

verification of human identity through the
measurement of repeatable physiological
and behavioral characteristics”
Objective of the study

Primary Objective:
It is to measure the effectiveness and
efficiency of biometric attendance at
Odyssey India Pvt. Ltd .
Secondary objective:
To find the potential need of biometrics
attendance at Odyssey India Pvt. Ltd
 The scope of the study

 The study is to perform a SWOT Analysis of

biometric attendance at Odyssey India Pvt. Ltd.
Limitations of the study

 There are no limitations being identified in

the study.
 CHAPTER-II

PROFILE OF THE COMPANY

 Profile -Odyssey India Pvt. Ltd.

 Odyssey India Limited is a 100% subsidiary

of Deccan Chronicle Holdings Limited, a part
of Deccan Chronicle Group.
 They are the publishers of broadsheet
dailies, Deccan Chronicle & Financial
Chronicle
Vision
– “To create a world-class multinational retail chain which is
global in thought and local in action”

Mission
– “We will nurture and build strong relationships with our
customers, employees and associates”
– “We will also embrace change, seek and pursue new ideas with
the end aim of being the best in the business”
 In the summer of 1995, Odyssey opened its flagship
store in the southern suburbs of Chennai in Adyar.
 Today Odyssey operates through 58 stores [50
Odyssey Stores, 2 The Eyewear Stores, 5 Editions, 1
Toyopia] in 13 cities with about 2.60 lakhs sq.ft of retail
space under its operations.
 Odyssey maintains a good mix of products to suit
customer's requirements and endeavors to keep
abreast with the market dynamics and latest trends. It
is then less surprising to note that the chain receives
over 4 million walk-ins every year.
 Odyssey forayed into the optical eyewear category
with the launch of The Eyewear Store, a hi-fashion
destination for international designer sunglasses &
prescription frames.
 Editions is our latest offering to customers having a
flair for premium and luxury writing instruments.
 Odyssey's latest venture Toyopia is an exclusive
independent toy store. It is a concept store themed
after a sound concept of play.
 Brand Odyssey

 Odyssey aims to fulfill the aspirational needs of

consumers – young or old, men or women
 Positioned as a neighborhood leisure store, Odyssey
offers consumers a relaxed and soothing ambience for
unhurried shopping
 The core DNA of the brand is Leisure
 Offering consumers lifestyle products that include
books, music, cards, stationery, gifts, toys, multimedia
etc…
 Target Audience
 Literate living in affluent catchments and possess significant
disposable income
 Have refined tastes & preferences due to their upbringing &
continuous exposure through travel & media
 Our stores

Odyssey is not only a book lover’s paradise but also a

one stop shop for all the leisure needs. Apart from books, Odyssey
stocks a wide range of music, movies, gifts, cards, toys, stationery,
multimedia and more.
Odyssey believes in providing an undisturbed and
pleasurable shopping experience to its customers in a relaxed
ambience. A stroll inside Odyssey promises to be a unique shopping
experience with colorful, vibrant and fun filled spaces, and free
flowing designs and layouts for unhurried shopping.
The concept of providing customers their own space is
something that Odyssey strongly believes in. Exclusive seating is
provided in the books section, play pen for kids, listening consoles
to hear your favorite tracks before buying them, are some of the
add-ons to help customers enjoy their time in the stores.
 CHAPTER-III

Review of literature
 History
Biometric technology has been around for years. In a very “non-
sophisticated way, biometrics have existed for centuries,”. For
example, some believe that “the study of finger images dates back to
ancient China,” Others believe that the idea dates “back to ancient
Egypt, when records of distinguishing features and bodily
measurements were used to make sure that people were who they
claimed to be,”. However, the “first modern biometric device was
introduced on a commercial basis” only “25 years ago". This device
was called Identimat and it “measured the shape of the hand and
looked particularly at finger length”. Although its production
“ceased in the late 1980’s,” the use of the Identimat “set a path for
biometric technologies as a whole., the “public sector - particularly
military and law enforcement - were the early adopters” of biometric
technology. Today, it is becoming more common to see such devices
in “computer rooms, vaults, research labs, day care centers, blood
banks, ATMs, and military installations,”.
Biometric Technologies

   All biometric systems use a procedure that consists of four

stages: capture, extraction, comparison, and matching.
 The capture stage refers to the “physical or behavioral sample”
 “The extraction stage refers to the extraction of unique data from
the captured sample and then used in the creation of a
template.
 The comparison stage refers to the comparing of a new sample
with that of the original sample imprinted on the template.
 Finally, the matching stage refers to the process in which the
biometric system will determine whether the new sample
accurately matches the original sample or not.
SWOT Analysis on Biometric
Attendance

Swot analysis – introduction:

 A SWOT analysis is a tool that business planners use to gauge
an organization and its environment.

 SWOT stands for strengths, weaknesses, opportunities and

threats.

 Strengths and weaknesses are internal factors. Opportunities

and threats are external factors.
Strengths:

 The strength of a biometric attendance is it’s an automated one

with 0% human error and buddies punch is avoided.

 The payroll process is easily done with the data generated by

the HRIS report.
Weaknesses:.

 The weakness of biometric attendance is that it is completely

dependant on the IT department.

 So in case of server crash or hacking the complete data would

be lost.
Opportunities:

 The opportunity of biometrics attendance brings out the

efficiency and fortifies the work of the employee management
team.

 It adds more proficiency to the organization.

Threats:
 Any of these weaknesses seriously threaten the
vitality and longevity of your business

 The threat of the biometrics attendance is negligible

in the Indian Retail Industry.
Objective of SWOT Analysis

To leverage the positive aspects and

eliminate or subdue the negative aspects.
Scope of SWOT analysis
 It is to mitigate the threats and seize the
opportunities, what you can capitalize on.
 SWOT analysis may be used in any decision-making
situation when a desired end-state (objective) has
been defined
 SWOT analysis may also be used in pre-crisis
planning and preventive crisis management. SWOT
analysis may also be used in creating a
recommendation during a viability study/survey.
Limitations of a SWOT Analysis

 SWOT analysis may limit the strategies

considered in the evaluation
 References

1. Avanti Biometric Reference.

http://homepage.ntlworld.com/avanti/home.htm
2. Biometric Digest. http://www.biodigest.com
3. Biometrics Technology Today. http://www.biometrics-
today.com/june2003
4. Biometrics Consortium. http://www.biometrics.org/
5. Biometrics links at Network World Fusion.
http://www.nwfusion.com/research/biometrics.html.
6. Biometrics Research at Michigan State
University.http://biometrics.cse.msu.edu/index.html
Thank you