BIG BAZAAR

Is se sasta aur accha kahin nahi !

 Hypermarket
Type 2001
Founded Jogeshwari, Mumbai
Headquarters Retail
Industry Department, Grocery store
Products Kishore Biyani
Promoter Pantaloon Retail India Ltd.
Parent
Awards and Recognition
 Most Admired retailer of the year : Hypermarket- Big Bazaar-2009
 Indian Retail Forum Awards 2008
 The INDIASTAR Award 2008
 Retail Asia Pacific 500 Top Awards 2008
 Coca-Cola Golden Spoon Awards 2008
 The Reid & Taylor Awards For Retail Excellence 2008
 Platinum Trusted Brand Award images Retail Award 2005,06
7P’s of Big Bazaar
Price
Place
Product
Promotion
People
Process
Physical Evidence
BIG BAZAAR vs KIRANA STORES
Product
BIG BAZAAR KIRANA STORES
 Variety Products are limited
 Brand Option Brand Choice
Price
BIG BAZAAR KIRANA STORES
 Low cost model Biased issue
 Discount No Discount
 Factors help to keep low price Tight Margin
PROMOTION
BIG BAZAAR KIRANA STORES
 Promotional Strategies Negligible Promotion
 Holistic advertisement No advertisement
 Store oriented
PROFITABILITY
BIG BAZAAR KIRANA STORES
 Average sales Average sales
 Net Worth Margin Income
 Profit After tax No Profit After tax
Big Bazaar vs Wal-Mart
Types of strategies
PRODUCT/SERVICE STRATEGY
PRICING STRATEGY
PROMOTION STRATEGY
PRODUCT/SERVICE STRATEGY
Keep more branded products
More focus towards FMCG products
Penetrate the RURAL market
Turn small competitors into customers
Understanding the demand
Future money provide financing system
PRICING STRATEGY

Apply market penetration strategy

Promotional pricing
Low interest financing
Psychological pricing
Special event pricing
Time pricing
PROMOTION STRATEGY
Wednesday bazaar scheme
Festive season shopping
Partnership with BIG fix and BIG FM 92.7
Road show in residential colony
Hoarding, Banner
SWOT Analysis
Strengths
Better understanding of customers helping the
company to serve them better.
Vast range of products under one roof helping in
attracting customer and their family to shop together
and enjoy the experience.
Benefit of entry into the retail industry.
Diversified business operating all over India in various
retail formats.
Ability to get products from customers at discounted
price due to the scale of business.
Weaknesses
High cost of operation due to large fixed cost.
Very thin Margin
High attrition of employee
Opportunities
Lot of potential in the rural market.
Can enter into production of various products due to
its in depth understanding of customers tastes and
preferences.
Can expand the business in smaller cities as there is a
lot of opportunity.
Threats
High business risk involved.
Lot of competitors coming up to tap the market
potential.
Margin of business reducing all the time.
Future strategy of Big Bazaar

Front end Big Bazaar Express

operation (<40000 sq.ft

Standard Big Bazaar

(40000 to 80000sq.ft)
Big Bazaar
Big Bazaar
Supercenters (<75000
sq.ft
In JV with Foreign
Back-end
Partner
operation