Exam Presentation

Example

Achal Deoda

(for Lecture 3&4)

"To provide the tools and knowledge to allow
entrepreneurs to successfully compete in the
QSR industry worldwide by consistently
offering value to consumers through
providing great-tasting food that is good for
them and made the way they like it."
Political:
 Current legislation home market

Economic:
 Established financial history - Turnover in
excess of £5 billion.
Sociocultural:
 Obesity Awareness Campaign

 6grms or less fat food

 Opened its first Halal store in UK and

Ireland.
 Sponsoring the American Heart Association's
fundraising events
 Have created 280,000 jobs all around the
world.
Technological:

Upgrading communication
infrastructure by introducing a
portal for franchisees to research
and develop within.
Subway
 Threats of New Entrants (low)
•Brand Loyalty: Strong
•High level of Food & Hygiene
•Economies of Scale: Low

Competitive Rivalry (high)

Supplier Power
(high) • Industry sales growth is high Buyer Power (Low)
• High/Low customer switching cost
• Intense Rivalry • large volume of stores
• Few suppliers
(Mac Donald, KFC, Pizza Hut, Burger • Switching cost are low
• High switching cost • various sources of
King, Wendy’s)
• Little bargaining information and access
power

Threat of Substitutes (Medium)

• Alternatives products & prices
• High threat from Mac Donald’s healthy
deli’s
Opportunities:
 Market Expansion
 Drive through business

 Expansion in non-traditional
channels
 Partnerships

 Children’s menu
Threats:
 Competition

 Franchisee unrest

 Finding suitable franchisee locations

 Product vulnerability

 Economic downturn
INTERNAL ANALYSIS
Strengths:
 Health appeal and menu

 Worldwide brand recognition and top franchise

 Size and number of stores and channels

 Jared Fogle Campaign

Weaknesses:

 High employee turnover

 Market saturation at existing units
 No control over franchise situation
 Go Public!
 Update décor
 Co-branding
 Control attrition of employees
 Reform mission statement
The End
.....and
you are not allowed to
make a presentation on
Subway for your exams! 