ADVERTISMENT AND SOCIETY

 Advertising is a form of communication intended to

persuade an
 Audience (viewer, readers & listeners) to purchase
the product & services.
 Advertising can also serve to communicate an idea to
mass amount of People in an attempt to convince
them to take a certain action such as Encouraging
‘Environmental Friendly’ behaviors. Such as – save
paper, save petrol, save tiger, save water etc. It is
mass means, impersonal, paid form of
communication by an identified sponsor
SOCIAL FUNCTIONS

 To increase the standard of living of society.

 It creates or provides employment opportunity
 Advertising educate/people or society and
absolve them from convection.
 Advertising creates zeal, enthusiasm,
encouragement motivation to increase our
efficiency.
 Advertising helps in social charity. For e.g.
Jago Grahak jago , save petrol.
 ADVERTISING IS A SOCIAL EVIL?

  Advertising is called social evil as it creates undue pressure

on consumer to purchase product which is not necessary
required for E.g. fair & lovely – it says within 7 days your
skin become more fair and clean but its not true there claim is
totally false.
 Advertising is very costly which indirectly affect the cost of
product. Advertising also act as a barrier in market entry for
small & medium company’s products.
 Advertising create affluent society. E.g. if anyone having low
cost car like alto or Maruti 800 and their neighbor have
Toyota Corolla or Honda city then he/she also thinks of
purchasing Toyota Corolla instead of any other cheap car.
 Advertising create greed for people which set to deceive
people. Advertising often accused that it is parasitic force &
immoral which create false value and induce people to buy
product & services which they can’t afford.
 Advertising is not always truthful it rely on misleading
claims and sometime engage in deceptive advertising to sell
to their products & services. Ex- Buy 1 and Get 6 free.
 Advertising creates puffery which means advertising praises
the products & services to be sold, with subjective opinion,
exaggeration or superlatives without stating any facts for this.
 Sometimes advertiser knowingly makes false claims, supply
defective pieces to winners of contest. It is a tool, an
instrument; it can be used well, and can be used badly.
Ex- Gift coupons by Country Vacations.
 Advertising & advertised product are part of our culture and influence
it in some way. Advertising can not be said to have the power to
dominate the force of religion, family. That contributes to tae value of
society . Advertising is a pervasive force in altering consumer
spending.

 There are different evil under society are being enumerated as under:-

 TV also capture minds or stimulates the society with the audio-video

process in purchasing offered products .
 It also influence our pre exits needs.
 Wrong activity for fulfillment of needs & want .
 It also effect children to force there parents for purchase the same
product .
THANK YOU