m RHB Bank Berhad (also known as the Rashid Hussein Bank)

is a bank based in Kuala Lumpur, Malaysia.

m It specializes in commercial banking, corporate and
investment banking and international banking services.
m RHB Bank was the third largest bank in Malaysia, with 200
offices in Malaysia and the region (as of 2002). The bank was
also named the "Best Domestic Bank" by both 3

 
and 

 in 1997.
m RHB Bank specialises in consumer banking with other entities
like RHB Islamic Bank,Delta Finance to its name. RHB Bank
is a commercial bank focusing on industrial and commercial
lending in Singapore, despite it being a fully qualified bank.
m The RHB Banking Group is currently the fifth largest fully
integrated financial service group in Malaysia.

m The core businesses are streamlined into seven

Strategic Business Groups (SBGs):Retail Banking,
Business Banking, Group Transaction Banking,
Corporate & Investment Banking, Islamic Banking,
Global Financing Banking, Group Treasury.

m The Islamic Banking Unit, RHB ISLAMIC Bank Bhd, is

wholly owned by RHB Bank, while the asset
management and unit trust businesses are held under
RHB Investment Management Sdn Bhd, a wholly owned
subsidiary of RHB Investment Bank.
m The philosophy of RHB corporate responsibility were to
embark on initiatives that cut across and impacts the
community at large, transcending cultural and religious
differences and voluntary contribution that is expected to
create and instill positive social values not only to the Group's
employees, but also to the society as a whole.
m Awareness Campaign
1) Missing Children - Reuniting Families
- Step taken: By putting up posters on 200-odd RHB
branches and offices nationwide.
Distributing flyers to the public in malls and LRT station with
voluntary from branch staff.
To date, the several cases involved are 1) Ten yee wah
2) Nurin Jazlin Jazimin 3) Sharlinie Mohd Nashar 4)
Muhammad Asmawi Jalaluddin.
 2) Follow-up plan: safety tips for children and
parents printed in newspaper in the form of ads.

mè
: launched in february 2008

Ads for safety tips compiled into booklet
- Crime Prevention Tips for kids road show in 6
major cities to distribute booklets to primary
schools In urban areas that got high crimes
rates.
- Endorsed by Ministry of Education and Royal
Malaysian Police
 m 3 


(phase three)

1) Safety tip signage in selected Klang valley

parks.
2) A continuation safety tips for primary schools
children.
3) Embarking on a new campaign for secondary
school students, of which will be geared
towards educating parents on the importance of
the safety of their children.
4) To continue with road show in major cities.