Recruitment process in

SMEs

23 March 2011 By: Sagar Ghenand 1

 Points Discussed
• What is SME ?
• About recruitment
• Challenges faced by SME in Recruitment
• What SMEs can do for Talent Attraction
• What SMEs Can learn from BIG BOYS
(MNCs)
• Example

23 March 2011 By: Sagar Ghenand 2

 What is SMEs
• Small and medium Enterprises
• SMEs in most part of the world means
organization with up to 250 or 500 employees
• As per Small and Medium Business
development chamber of India
- Small enterprise where the investment is
More than 25 Lac to 5 Crore
- Medium enterprise where the investment is
more than 5 Crore to 10 Crore
23 March 2011 By: Sagar Ghenand 3
 Recruitment
• Process of searching for and obtaining
applicants for job
• Recruitment process said to end with the
receipt of application
• Examples: railway recruitment board
Campus recruitment

23 March 2011 By: Sagar Ghenand 4

 Recruitment process
Personnel Job Employee
Planning analysis Requisition T
S
O
Recruitme C
Job nt R
vacancies Searching S
planning Appl E Pote
Activation E
-Numbers icant E ntial
“Selling” L
-Types pool N hires
-Message E
I
-Media C
N
Strategy T
g
developm I
ent Applic O
(Where, ant Evaluatio N
how, popula n and
when) tion control

23 March 2011 By: Sagar Ghenand 5

 Challenges in recruitment
• Lack of detailed job analysis which leads to
ineffective recruitment
• Don’t have pulling power to hire people with
unusual skills
• Don’t have separate recruitment staff and hiring
manager
• Can’t approach recruitment agencies
• Not able to offer higher than average starting
salaries and having ‘standard’ benefits/rewards

23 March 2011 By: Sagar Ghenand 6

 Talent attraction
• Employer branding – focus on key strengths
such as “innovative”, “fast-growing”
“regional exposure”
• Communicating the corporate goals, vision,
direction (for a more engaged workforce)
• More growth opportunities – which is
attractive to the younger workforce

23 March 2011 By: Sagar Ghenand 7

 Learning from BIG BOYS
• Buy v/s Grow
• Well documented recruitment process
• Recruitment in bulk
• Managing real cost
• Keeping cost down
- Advertising the job online through job boards in newspapers, the
company's website, or using word-of-mouth and references from
trusted customers and suppliers can help keep the cost of recruitment
down.

23 March 2011 By: Sagar Ghenand 8

 • Do what the ‘Big Boys’ can’t
- Small scale recruitment marketing
campaign
- Opportunity to climb up career ladder quite
quickly
- Exposure to broad functions and
responsibilities in short span of time

23 March 2011 By: Sagar Ghenand 9

 Example – SMEs in IT/ITES
Recruitment strategy used by software product development
company – By Mr. Nari
-Recruit mostly fresher
-Planning to hire experienced people when they will grow
-Target only Tier -3 and Tier-4 colleges
-Focuses on understanding of basic concept and how well
candidate can apply them
-Candidate having poor English communication but have
understood basic concept well and done good in test
company recruit them
-Advertising the job online through job boards, in
newspapers, using word-of-mouth and references from
trusted customers

23 March 2011 By: Sagar Ghenand 10

 Reference
• http://nasscomemerge.groupsite.com/disc
ussion/topic/show/103718
• www.wakeupcall.org/sme/defination_sme.p
hp

• http://gmprecruit.com/
• http://www.smechamberofindia.com

23 March 2011 By: Sagar Ghenand 11

 THANK
YOU !!!
23 March 2011 By: Sagar Ghenand 12