Overview

Product Mix
An Insight
Brand/Product to

LPP India Ltd.

PLC
By: Anil Raghav
Army Institute of Management & Technology
STP Greater Noida
 Overview

40 years of
Passion Havells-Global HQ

1971 2011 ………. Passion Continues

 Overview

40 Years of 1973 1980 1984 1993

Passion
First Plant Meter Plant Joint Venture Switchgear
with Geyer Plant

1996 1997 2004 2004

Acquisition of Joint Venture CFL Fan Plant

Cable Plant with DZG Manufacturing

2004 2006 2007 2008

2nd Switchgear Capacitor Acquisition of

Plant Plant Sylvania Motor Plant

2008 – Global HQ 2009 2010

Inauguration of
Global CFL Plant 2nd Fan Unit
 Overview A full-spectrum provider
of professional electrical solutions
An Expanding
worldwide
Global Leader

Global HQ:
Noida, India

Rs 5500cr+ (U$1 Billion +)

One of the world’s largest lighting
and electrical product companies
 India
Overview  Major presence through Havells India
 11 manufacturing units
Broad  Strong distribution channel
Multinational
42% of consolidated revenue
Reach
Europe
 Major presence through Sylvania
 5 manufacturing units
 Strong distribution channel
42% of consolidated revenue

Americas
 Presence through Sylvania
 3 manufacturing units
 Strong distribution channel

16% of consolidated revenue

New Target Markets:

China, Asian region & Latin America
 Brands

Our Brands

World-class
Brands &
Exceptional
Products
 Strategies-
Brand

Innovative First in the Industry to create a Galaxy concept

retail initiative
- One Stop Shop for Havells & Crabtree Products
– Galaxy
- 63 Galaxies opened in different cities
- Target to reach 100 by year end
 Strategies-
Brand

Innovative First in the Industry to create a Havells World concept

Retail initiative
– Havells World -Unique Concept of Displaying Entire Havells Range in Wholesale Markets
-
First two Havells World in Delhi & Mumbai
 Product Width

Buildi Indus
Cabl Mod
ng trial
es ular
Circu Circu Moto Capa Light Geys
And CFL Fans Plate
it it rs citors ning ers
Wire Switc
prote Prote
s h
ction ction
 Product Width

Buildi Indust
Modul
ng rial
Cable LED ar
Circui Circui Motor Capa Geys
& Lighti CFL Fans Plate
t t s citor er
P Wires ng Switc
prote Prote
r h
ction ction
o Air Circuit Foot Norm Pow
d ACCl Breaker
Mount al
Consume
r Lighting
Ceiling
Hav Elec
er Fans
ing Duty ells tric
u MCCB
Cabl
Stor
Ret
Commerc

c
MCB Flang
es ial Oscillating
Mo
Heav Alum
Lighting Portable
age
Panel e rofi Fans
dul
t Isolat
Board
System Motor
y Duty inum Down
ar
Wat
es Lighter t er
L By Pass
Foot Super Cont
Exhaus
t Fans Swi
Changeove
Hea
e Changeo
ver
Switch
r Switch
cumfl
age
Heavy
Duty
rol Industrial
Lighting tch ter
Cabl Table
n
Automotive
Transfer
Switch
Agricu
es – Fans
g Circuit Inverte Area
Inst
Breaker Switch r Duty ltural copp Lighting Cr
t
Disconnect
Motor Duty er No Pedest anta
or
al Fans abt neo
h
Distributi Road
n
on Board Control Crane Motor
Cop Lighting
ree us
Gear Duty
Run
Capacit per Ret Air
Wat
Motor or
Flexi Specialty
Circulat Mo
RCBO Fuse line & Lighting rofi or Fans
er
Fuse Box
ble dul
Brake AP Cabl t High Hea
Indicat
or Light
Fuse
Holder
Motor
FC es
Aura
Lighting
Speed
Fans
ar ter
Compact Fluorescent Lamps
(CFL)
 Bulb wastes, CFL saves

Positioning
 Product

Product Line Length-Depth

Concept
CFL

Product Line

Green CFL
Brand

Product Depth
RetroFit Non-Retrofit

11w
Product Sub Depth 11 w
G24 15 w 20 W 23 W
LABELING, PACKING & PACKAGING
Packing

Packagin
g

Labeling
Product Life Cycle (Green CFL)

F L
enC
G re
e lls
v
Ha to rs
ti
pe
m
Co
Decline of
Production
 STP

S S ng
A t i
M rke
M a
THANK YOU