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SWOT ANALYSIS
CURRENT MARKETING
STRATEGIES OF PHILIPS.
CURRENT MARKETING
STRATEGIES OF PHILIPS
COMPETITORS.
SUGGESTION TO IMPROVE THE
CURRENT MARKETING
STRATEGIES OF PHILIPS.
S.W.O.T ANALYSIS
PHILIPS STRENGTH
Limited budget.
LIGHT
Tube light
Bulbs
DOMESTIC APPLIANCES
T.V
Audio
Energy saver
Computer monitors
D.V.D
Matrix
In a matrix there are four products which
are operating as cash cows stars
question marks and dogs. Following are
the products which lie in this matrix
BASICS:
Basics are those customers who are neither brand conscious
nor technology adoptive. They want to have for example T.V
and pictures just to satisfy their need
CLASSICS:
Classics are brand conscious and value for money. They want
good picture quality and long life brand. Philips focuses on
classics
Effective Advertising
Brand Equity