3RD QUARTER REPORT 2009-

10
FAISALABAD REGION

By:
Zahoor Ahmad Shah
Senior Manager Sales
 TARGET ACHIEVEMENT

MONTHS SALE COLLECTION

  TARGET ACTUAL  
January 9000 6050 27797182

February 5000 12930 30731245

March 6000 1505 90372068

TOTAL 20000 20485 148900495

    102.425%  
TARGET ACHIEVEMENT
 DEALER WISE ANALYSIS
Dealer Name Target Qty. Ach. Sale Value Receipts Balance

Nazakat Auto M.Bahudin 600 304 1,914,794 3,138,000 (938,508)

Fouji Bty Service Samandri 100 70 374,262 720,000 (387,307)

Kisan Auto Store Gojra 450 350 2,347,541 2,300,000 38,408

Hameed Traders Mianwali 1100 1,154 6,655,721 8,340,000 (776,307)

Musawer Bty Service P.M 75 93 534,300 568,130 (5,851)

-
Madina Bty Service Jhang - 45,000 92,351

Butt Battery Service Fsd 650 1,303 8,529,070 12,666,236 (2,247,229)

Madina Bty Center Fsd 2000 1,427 8,521,704 11,117,427 (1,308,407)

Talib Bty Jarranwala 300 80 514,074 550,000 5,341

DEALER WISE ANALYSIS
(CONTD.)
Dealer Name Target Qty. Ach. Sale Value Receipts Balance

Mughal Bty Sargodha 2000 2,204 13,849,904 20,514,200 (915,333)

Asim Bty Jourabad 450 332 1,861,571 2,063,942 89,082

Naveed & Shahzad Bty
Jhang 950 979 6,140,486 8,135,540 (776,971)

Haris Brothers 34 174,686 191,000 6,144

Makkah Bty Chechawatni 600 307 1,466,661 2,800,000 (132,457)

Sarsabaz Bty Sahiwal 2000 2,107 11,553,371 12,815,000 1,350

Javid Bty Bhakkar 150 161 1,005,172 1,335,000 (426,219)

New Japan Bty Sargodha 2400 2,513 12,708,956 12,669,900 4,236,510

Awami Tyre & Bty Arif Wala (4) (22,117) 76,995 1,204

Mian Traders Bhalwal 600 722 4,446,254 5,050,000 (489,886)

 DEALER WISE ANALYSIS
(CONTD.)
Dealer Name Target Qty. Ach. Sale Value Receipts Balance

Shaheen Bty Sasrgodha 1500 1,199 7,128,421 10,775,000 112,152

Mian Shahbaz Jandainwala 100 141 744,477 300,000 396,794

Ali Bty Sargodha 900 1,159 7,495,137 9,504,300 481,280

Noor Balal Bakhar 150 181 997,810 1,545,000 (493,843)

Yasin Bty T.T.Sing 300 367 2,175,145 1,920,000 75,718

Pak Auto P.Bhattian 50 47 319,260 254,000 36,127

Yaqoob Bty Services Fsd 400 432 2,138,128 2,929,000 7,932

Shahfi Auto & Bty Khushab 200 196 1,135,103 1,500,000 (172,788)

Hafiz Battery Chinote 200 326 1,880,278 1,900,000 (20,800)

 DEALER WISE ANALYSIS
(CONTD.) Qty.
Dealer Name Target Ach. Sale Value Receipts Balance

The National Battery Fsd 250 255 1,396,340 1,689,125 286,530

A.D Traders Saray Mahajor 100 110 657,898 854,000 (230,975)

Rajpoot Bty Fsd 450 632 2,577,024 2,795,000 (192,346)

Shaheen Bty Hafizabad 500 540 2,966,197 3,700,000 39,466

Saddique Battery Jhang 150 184 881,676 1,001,800 (35,166)

Al-Janat Bty Sargodha 150 377 2,181,690 2,066,900 (43,890)

Sakandar Battery Sargodha 100 118 739,242 720,000 (29,059)

Khushab Bty J.Abad 100 80 508,092 500,000 (21,513)

Younis Autos 5 50,756 50,756

Total 20025 20,485 118,549,084 149,050,495 (3,551,010)

DEALERS DOCUMENTS
 Most of the missing documents are
completed as per company policy, if any
one remaining then it will also be
completed in next quarter.
CLAIM ISSUE & PRODUCT
QUALITY
 The product quality is been improved but still needs
improvement. The faults we are still facing includes;
 Cell Sulphate
 Hard Cell
 Loose Fitting
 Separator Misalignment
 Card Missing
 Card Mismatch with Battery
 Battery Mismatch with Carton
 Battery Code Mismatch with Guarantee Card
 Handle Breakage
 Sharpe Edges of Handles
 CLAIM RATIO

MONTH TARGET ACTUAL CLAIM RATIO

JANUARY 9000 6050 300 4.95

FEBRUARY 5000 12930 300 2.32

MARCH 6000 1505 179 11.89

TOTAL 20000 20485 779 3.80

SALE FORECAST FOR 4TH
QUARTER

Month April May June Total

Quantity 10000 10000 10000 30000

COMPETITOR ACTIVITIES
Brand Name Sale Volume (Quarter) Percentage (%)

Exide 24000 27.65

AGS 21000 24.19

VOLTA/OSAKA 20485 23.60

FB/Tokyo 7000 8.06

Phoenix 5000 5.76

Millat 4300 4.95

Imported Batteries 3000 3.45

Others 1500 1.72

Total 86785 100

COMPETITOR ACTIVITIES (CONTD.)
COMPETITOR ACTIVITIES (CONTD.)
 Exide
◦ Dry Damaged Claim is not been Accepted.
 AGS
◦ High Profitability and Quality are two main points of AGS
Sale.
 Phoenix
◦ Low Type Battery
◦ Six Months free Warranty
◦ Innovation in battery design and Quality
 Millat
◦ Completing the range of product line.
COMPETITOR ACTIVITIES (CONTD.)
 The way to handle the market includes
1. Provide Quality product as Quality speaks itself.
2. Improve the cosmetic of the battery.
3. We should consider 6 months free warranty.
4. We should have to introduce Low type batteries.
SALE PROMOTION IDEA
 Corner Meeting with Auto Electrician and UPS
manufactures for sale promotion.
 Auto Rickshaw batteries, 7 Plates with one month
warranty.
 Private branding is beneficial and it must be adopted
according to the demand of the dealer but minimum
quantity should be mentioned on regular basis.
PROMOTIONAL ACTIVITIES
 Printing of Chit Pads and Visiting Cards of Dealers is a
good beginning which should be continued.
 Promotional Activities adopted by company are very
good but in term of Quality of Material, VERY POOR.
 Recently provided hangers are of very good in concept but
poor in manufacturing. The issues are
 Missing of pipes as supports.
 No Pipe stopper is attached.

 Some activities on which company should have to focus

are;
 Dealer Convention in Various Cities
 Corner Meetings
 Guided Advertisement Plan for UPS Sellers
 Workshop Painting
REGIONAL ISSUES
 Furniture
 Insufficient furniture for office.
 Security Guard
 Security guard is required for the office at night.
 UPS
 Small UPS as compared to the needs of the office.
FINANCIAL ISSUES
 The issues faced by the region includes;
 Claim Budget
 The budget of claim is not been sent as separate which create
problems in the delivery of New batteries as most of the bilties are
send as UNPAID which are adjusted in the start of next month.
 The amount of bilties should also be increased as the rates of
Freight are increased due to increase of Oil Prices.
 Increase the Tour Budget of Sale Staff also as they are also
been hit by increase oil and Gas prices.
BAD DEBT MANAGEMENT
 Hameed Traders Faisalabad
◦ He had transferred 15 marla plot to company which he wants to
be returned then he will pay the outstanding amount.
 Masoom Battery Faisalabad
◦ We visited him 2-3 times for clearance. But the person has
shifted to Lahore and no one here for contact.
 Shahid Auto Store Multan
◦ Now the person is settled in Mianwali. He wants to start work
again on advance payment with which he will clear the amount
of company from his incentives. His brother is Main dealer of
Exide and has a very good network.
 Japan Battery Sargodha
◦ The person migrated from Sargodha to UK.
DEALER CONVENTION AND
MALAYSIA VISIT
 Dealer convention has very good impact on the persons
attached with battery field. The concept should be
followed in all major cities on regular basis.
 The visit to Malaysia is a new concept in the market and
all the people are amazed. This visit will help in the
betterment of Brand positioning of our products and
motivate more and more people to work with the
company.
THANK
YOU