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If a market is efficient, no information or analysis can be expected to result in out performance of an appropriate benchmark.
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Behavioral Finance
Studies how cognitive or emotional biases, which are individual or collective, create anomalies in market prices and returns that may be inexplicable via EMH alone.
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Where Do I Begin?
What does the company do? How big is it? Company Goals Financial Health Competitive Landscape Economic Conditions
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Who are they? Do they make products or sell services? Who are they targeting?
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Financial Statements
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The purpose of the income statement is to show managers and investors whether or not the company made or lost money during the period being reported.
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A cash flow statement is a financial report that shows incoming and outgoing money during a particular period.
http://en.wikipedia.org/wiki/Cash_flow_statement#Operating_activi ties
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Equity
http://en.wikipedia.org/wiki/Balance_sheet
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Price to Sales
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Price to Earnings
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Price to Book
Share Price P/B ! Total Assets - Intangible Assets &Liabilities
Compares the companys share price to their book value A low P/B ratio could mean: Stock undervalued Something very wrong
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Beta
A method of measure of risk in comparison to the market The market has a Beta equal to 1 Beta > 1 = riskier than the market Beta < 1 = less riskier than the market Beta = or close to 0 is no risk in comparison to the market
Get examples
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Debt Ratio
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Current Ratio
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Stock Performance
What has the stock price done in the past year? 5 years? All of its history? Does it show solid performance or very volatile performance? Google Stock Performance Yahoo! Stock Performance
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Management
Is management stable? Recent change in management? Has change in management affected the stock price? HP Probe
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Competitive Landscape
How are they performing in regards to competitors? Compare to their industry, compare to the overall market Compare: Share price Profit margins Financial ratios Strategies Target markets
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Dividends
Defined: Payments made by a company to its shareholders. Important Dates: Declaration Date Date of Record Ex-Dividend Date (usually before Date of Record)
Dividends
Dividends
Not always a good thing?
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Stock Splits
Ordinary stock splits occur when a publicly held company distributes more stock to holders of existing stock. 2-for-1: is when a company simply issues one additional share for every one outstanding.
The company's net assets didn't increase, only the number of outstanding shares. Companies issue splits to make the stock more attractive to investors whether it be an ordinary split or a reverse split.
http://invest-faq.com/articles/stock-split.html
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Stock Buybacks
Income Statement
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A Nastie Example
for tying the importance of financial statements together
http://finance.yahoo.com/q?s=tsty
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Benchmarking Continued
S&P 500 used to compare stock performance of a single firm against the 500 largest American publicly traded companies
Only useful when the company in consideration is equivalent in size and stature to the components of this index. For example, one would not wish to compare the performance of a BB stock against the $SPX
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Standard and Poors Fortune 500 Index up less than 50% in past five years
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Financial ratios used to compare a firms financial performance to a competitors Popular ratios are Profit Margin, Return on Assets, Inventory Turnover, and the Quick Ratio
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Gross Profit Margin Pre-Tax Profit Margin Net Profit Margin Return on Equity Return on Assets Return on Invested Capital
Market Median1 2.15 18.62 Industry Market Median Median1 5.36 4.7 57.47 5.6
Financial
Company
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Where to Invest?
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How Can I Find More Information? Yahoo! Finance MSN Money Central Hoovers Online through RIT Mergent Online through RIT Investext S&P NetAdvantage through RIT SmartMoney.com Annual Reports
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