7 th Feb - 4 th Apr 2011

TM

Whats BIG!

92.7 BIG FM is the official Radio partner for the ICC Cricket World Cup 2011 Bollywood meets Cricket packaged & presented like never before Property Dates :
7th Feb 4th Apr 2011,

India/Bangladesh/

Sri Lanka

Executed across all 45 stations

On Air Concept: Bollywood meets Cricket

This World Cup 92.7 BIG FM makes it listeners play the game of Bollywood super 6. 6 Bollywood teams are formed namely SRK Riders Sallu Warriors Akki Devils Katz Challengers Bebo Royals PC choppers Listeners register themselves to be part of their favourite

Rules of the game

Registered listeners from different teams are pitched against each other to answer 6 questions (treated as six balls bowled) on their favourite super star The one who gets maximum answers right wins. The team gets 10 points for every win. In case of a tie a super ball will be bowled which will be a common question on bollywood. The winner takes it all. Gratifications range from ICC world cup tickets to movie tickets

Roll-out of the game

The spike will be played for 2 hours each in morning & evening drive time (3 links per hour) 2 winners will be declared every day. 1 winner in each drive time. Every winner earns 10 points for its team and a combination of all scores will decide the leading teams. The game ends 2 days before the final. 6 lucky winners from the leading team will be given tickets 2011 ICC World Cup FINALS!

Now, cricket takes over

Before Every Match

Pitch report Astro prediction Weather report Team profiles Captain Talk Toss winner

During the match

Cricket expert on-air (Arun lal/Charu

Sharma/Akash Chopra) Score updates Player profiles World Cup trivia

After the Match

Best Bowler / Best Batsman / Best

Fielder Turning point of the match

Interstitial: Coach Udham Singh

Udham singh in his signature style talks about the teams preparation for the match He does a post match analysis of the players and the teams

On-Air Plan
Elements Pre-event Promo Pre-event RJ Mentions Event Promos Event RJ Mentions Cricket Updates Song Sweeps World cup sweepers FCT ( In Sec ) Udam Singh bytes No. of Days 14 14 45 45 45 45 45 45 8 Tag Sec Dates Frequen Tota Presentin Associat cy l g e 7th Feb - 18th Feb'11 8 112 448 280 7th Feb - 18th Feb'11 4 56 224 19th Feb - 4th Apr'11 19th Feb - 4th Apr'11 19th Feb - 4th Apr'11 19th Feb - 4th Apr'11 19th Feb - 4th Apr'11 19th Feb - 4th Apr'11 All India matches ( 5 min 8 max depending on Indias Performance) 2nd Apr'11 4th Apr11 2nd Apr'11 4th Apr11 10 6 8 4 8 3 450 270 360 180 360 24 1800 1080 1440 720 1440 6000 96 1125 900 450 900 4500 60

Post Event listener bytes Post Event Rj Mentions

2 2

6 4

12 8

48 32

30 20

On-ground Plan
TM

Power Cricket

Power Cricket: 4 days of Cricket Zones each in Mumbai, Hyderabad, Kolkata, Bangalore & Delhi
2 days of Cricket zone each in

Kanpur, Chandigar h, Indore, Bhopal, Surat, Baroda

Each player is asked to register for the on-air game through SMS A question is sent back on their fav bolly star. If the person gets the answer right, he/she gets to play the game on-ground Gratification: Win movie tickets on the spot

Digital Plan
TM

Website

Microsite where Bollywood ka World Cup can be played Listeners can register, choose the teams and play the game online A score card on the website will show the points earned by each team and its team members The website will host audio podcasts of udham singhs interstitials, expert comments on the game, RJ links of the game played et al Match scheduled will be displayed on the site too for repeat surfing

Mobile: Net Practice

An SMS led game that allows the listener to undertake net practice once he/she registers 6 questions will be sent one after the other. These questions would be out of the list of most probable ones that will be asked on-air This will encourage the listener to participate and also keep him/her tuned on to the show

Cricket Predictor : Sms Service

People have to register for this service. Once they are registered they can see the next games predictions. They can also see previous games predictions and its accuracy. They choose team predictions or player predictions. Registered members will get daily updates via emailers and sms

Cricket Bookie: Facebook App

People have to add the App People send challenges to their FB friends People can either bet on a match or player Winning =points, thereafter the points can be used for more bets Betting points will be periodically posted on the wall which can be viewed by users friends

OOH plan
TM

Innovation: LEDs in Delhi

Imagine this. The entire online game, hosted on the site will be projected on the LED! Imagine this, for the first time ever, a website on a 100 inch LED and playing a game on it! People around the LED can play the bollywood ka World CUP Game through their mobile phones and win movie tickets on the spot These participants will be projected on the LED while they SMS and play the game They will be also be prompted to tune in to 92.7 BIG FM to win the World Cup match tickets

http://www.youtube.com/watch?v=3sjHI5pydMQ

Innovation: Delhi Metro

A flip book brought alive through innovative use of back to back site at DMRC The creatives will be made in a fashion that when the train moves in or out of the station, the passengers inside would get an impression that the cricket ball is moving from one site to the other. 3 stations of Delhi Metros, one station 1 primary station at the line of the metro to be taken

Presenting Sponsorship Investment - on air and on ground

City Mumbai Delhi 1,000,426 Kolkota 733,866 Bangalore 1,000,426 Chennai 466,480 Hyderabad 733,866 Baroda 300,293 Bhopal 300,293 Chandigarh 566,853 Kanpur 300,293 Jalandhar 186,592 Indore 300,293 Ranchi 199,920 Rajkot 133,280 Patiala 199,920 Panaji 199,920 Kota 133,280 Jodhpur 199,920 Jhansi 199,920 Jamshedpur 199,920 Jammu 199,920 Hissar 133,280 Presenting City Presenting Guwahati Gwalior 199,920 1,133,706 199,920

Presenting Sponsorship for 45 Stations Total = Rs. Rourkela Surat 133,280 300,293 133.2 Lac Shimla Agra - For special Packages refer to slide 22 199,920 199,920 Sholapur Presenting to get 4 sec tags and associate will Ajmer
133,280 199,920

On ground markets: Mumbai, Hyderab ad, Kolkata, Bangalor e, Delhi, Kanpur, Chandig arh, Indore, Bhopal, Surat, Baroda

Investment- on air and on ground

City Mumbai Delhi Kolkota Bangalore Chennai Hyderabad Baroda Bhopal Chandigarh Kanpur Jalandhar Indore Surat Agra Ajmer Aligarh Allahabad Amritsar Asansol Bareily Bhubaneshwar Bikaner Associate 664,584 581,934 416,634 581,934 289,275 416,634 166,992 166,992 332,292 166,992 115,710 166,992 166,992 123,975 82,650 123,975 123,975 123,975 82,650 123,975 123,975 123,975 City Guwahati Gwalior Hissar Jammu Jamshedpur Jhansi Jodhpur Kota Panaji Patiala Rajkot Ranchi Rourkela Shimla Sholapur Srinagar Udaipur Mangalore Mysore Pondicherry Associate 123,975 123,975 82,650 123,975 123,975 123,975 123,975 82,650 123,975 123,975 82,650 123,975 82,650 123,975 123,975 123,975 123,975 123,975 123,975 123,975 123,975

On ground markets: Mumbai, Hyderab ad, Kolkata, Bangalor e, Delhi, Kanpur, Chandig arh, Indore, Thiruvananthapur am Bhopal, Tirupathi 123,975 Surat, Vizag Associate Sponsorship for 45 Hindi Speaking 123,975 Market Baroda Total : 79.5 Lakhs - For special Packages refer to slide 22 Presenting to get 4 sec tags and associate will

Special Packages On Air & On Ground

Radio + On Ground Special Packages All India North South East West 6 Metros + Chandigarh Markets All 45 Stations 20 Stations Including Delhi + Chandigarh 9 stations Including Bangalore 7 Stations including Kolkata 9 stations including Mumbai 7 stations Presenting 123.22 48.00 32.30 17.10 29.15 53.54 Associate 73.57 29.04 19.30 10.24 16.98 31.19

Presenting to get 4 sec tags and associate will get 2.5 sec tag There can be 1 Presenting and 4 Associate Sponsors

Investment
Other Verticals - LED Rs. L 4.5 L

-DMRC

8.4 L

-Digital

18 L

Sponsors On board already riding on ICC WORLD CUP 2011