Honda Motor Co.

Ltd

y KHAN ABDUL JABBAR y KHAN TANVEER y SHAH JAYMIN

30 31 52

PROF. DEB BURMAN

SUB:MARKETING MANAGEMENT STD: F.Y.M M S BATCH: C

y COMPANY S PROFILE y SWOT ANALYSIS y GREEN MARKETING y VALUE ADDED TO THE CUSTOMER

y Soichiro Honda and Takeo Fujisawa were the founder

of HONDA MOTOR LTD y Established in 24 September 1948 y Automotive -engines

y 134 production facilities in 28 countries, y 31 R&D centers in 15 countries.

In fiscal 2007, y Company sold 10.4 million units of motorcycles, y 3.7 million units of automobiles, y 6.4 million units of power products.

y Motorcycles y Scooters y ATVs y Electrical Generators y Water pumps y Lawn and Garden Equipments y Tillers Automobiles y Outboard motors y Robotics y Jets y Jet Engines

y Strengths
 Fuel efficient  High research and development R&D  Best market share leadership  Strong and powerful brand equity  Different and unique products  Revolutionary engine technology  Comfortable

y BEST ENGINE

HYBRID y Knows Indian market in a better way compare to other new brands like Volkswagen, Nissan.

y Weaknesses
 Cost structure high.  Lack competitive price.  Honda s quality and price are restricting to rural

areas(TATA MOTORS & MARUTI)  Honda requires privileged purchase deposit  focus more on international deposits  inoffensive in terms of style and design

Opportunities
 to use its R&D in producing cars  Emerging market (in terms of environment) is one of the best      

opportunity for this company(HYBRID-IVTEC) 9 cars per 1000 in India against 900 per 1000 in U.S Various models are there which caters the lower segment Fuel efficiency Alliances are the best opportunities for Honda Company Honda can increase its production by focusing on sales and research They can gain more popularity by doing better research and development

y Threats

 New players ( VOLKSWAGEN , NISSAN)can eat the

pie hold by Honda Siels Cars India Ltd  Hyundai penetrates in the rural market by launching SANTRO at competitive price & also effeicient in terms of fuel.  It has changed the perception of American (Volvo, Chrysler), European( Volkswagen) & Japanese ( Nissan) car makers.  Shift in Shareholder s.  All the external changes

 Another threat is the lower cost competitors  Price war is also threat  Oil prices are contributing a lot towards the loss  Second movers  Substitute products  Hyundai, Lack of parking lots are affecting Hyundai s

growing sales .

y 1990 y y y y y

US 2000- Honda Civic 2005- Toyota Prius They have been leaders in this arena for a while, not just recent years. Award for America's Greenest Automaker in 2007 Best in engines whether automobiles, jets, motor and many more.

Honda Civic GX
y Honda Civic GX is the Greenest" and Meanest"

vehicle in 2005 [ACEEE] y The exhaust from the Honda Civic GX is often cleaner than the outside air you are breathing. y One cup of gasoline spilt is more polluting to our environment than the exhaust from driving a Honda Civic GX 100,000 miles

y Tailpipe emissions, fuel consumption, and use of a

major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle s environmental responsibility, were all taken into consideration.

This was the second World Green Car win for Honda who previously won for the Honda Civic Hybrid in 2006

Awards 2006 y Best Indian Company (unlisted) by Business Standard Group y Manufacturer of the Year by NDTV Profit-Car India y Manufacturer of the Year by CNBC-TV 18 Autocar India y No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda Accord) and No 1 Premium SUV (Honda CR-V) by TNS y Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size car (Honda City) by JD Power 2005 y CNBC Autocar CAR of the year 2004 - Honda City y ICICI Overdrive SUV of the Year 2004 - Honda CR-V y ICICI Overdrive Car of the Year 2004 - Honda City y Business Standard Motoring Car of the Year 2004 - Honda City

y Advance technology , eco friendly cars. y Careful and precise in advertisements y Good Display for impulse buyer y Print media- national magazines and newspapers. y Surprise elements during the launch of every model.
y Honda Siel ties up with Bank of Baroda

[Offer car loans at very competitive rate of 10.5-11 per cent]

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The unfortunate & unforeseen event of a breakdown or road accidents what you need is immediate help. Our goal is to ensure that you get prompt assistance during such a situation

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