AN ANALYTICAL STUDY OF SML ISUZU Compiled By- Sumeet Das

(10BSP0956)

ABOUT CVS IN INDIA

India is the 4th largest commercial vehicle market worldwide. Indias economic liberalization had gradually proceeded in the middle of 1980s and has been accelerated since 1991 onwards. not only Japanese automobile companies, but also American & European and furthermore Korean automobile companies entered into India one after another. Maruti Udyog and Japanese Company-Suzuki Motor Corporation. The Journey continues and companies like DCM-Toyota, Eicher-Mitsubishi, Allwyn-Nissan and Swaraj Mazda

TYPES OF COMMERCIAL VEHICLE

Commercial Vehicles are of two types-Goods vehicles and passenger vehicles. Goods vehicles used for transport are the trucks, tempos, containers, trailers and tankers. the medium and heavy commercial vehicles goods occupy a maximum market share of 48%. LCV SEGMENT IS BOOMING RECENT YEARS.

OVER 9.9 MILLION VEHICLES ARE BEING PRODUCED BY INDIA - 1.3 MILLION PASSENGER CARS AND ABOUT 400 000 COMMERCIAL VEHICLES
VEHICLE MANUFACTURERS

Commercial Vehicles

Passenger Vehicles

Tractors

2 wheelers 3 wheelers

(400 000 veh.)

(1 308 913 )
 

(296 000 7600801 veh.) 424) (434

8 manufacturers  8  Escorts manufacture M&M rs L&T Hero Hond Punjab a Tractors Bajaj New TVS Holland Yama ITL ha Renault LML John-Deere Hond a Steyr
Kineti c Royal Enfiel d

LCVs (171 781 .)



M&HCVs & Buses (219 297 veh.)



7 manufacturers Tata Ashok Leyland Mahindr a Eicher Force Swaraj Mazda HM

7 manufacturers Tata Ashok Leyland Eicher Swaraj Mazda Volvo Tatra

13 manufacturers Suzuki Tata Hyundai Mahindra Toyota Honda GM Ford HM/ Mitsubishi Skoda Force Fiat Mercedes

6 manufacturers Bajaj Piaggio Mahind ra Force Atul Auto Scooter s India

THE PATH SO FAR

SML ISUZU (Formerly Known as Swaraj Mazda) Limited was founded in 1983 and is based in Chandigarh, India. plant is located in District Shahid Bhagat Singh Nagar (Nawanshahar), Punjab. Initially Swaraj Mazda Limited (SML) was a joint venture between Punjab Tractors Limited (PTL), Mazda Motors Corporation (MMC) and Sumitomo Corporation (SC) Japan. changed its name to SML ISUZU Limited on January 4, 2011. It offers 5 different wheel bases with seating capacity from 12 to 41.

CONTD.

Major Customers areSCHOOLS-COLLEGES, TOURIST OPERATORS, CONTRACT CARRIERS, ROADWAYS, DEFENCE, PARA-MILITARY FORCES, POLICE DEPARTMENTS in Centre and States, Health Departments in Centre and States.

ABOUT ISUZU MOTORS LTD.

Incorporated in 1916. 215000 vehicles in Japan. 400000 vehicles from palnts outside Japan. Japanese car, commercial vehicle and heavy truck manufacturing company with its headquarter in Tokyo. . Isuzu is famous for producing commercial vehicles and diesel engines.

JCBL
Incorporated in the year 1989. Technology used-Japanese provides synonymous high quality, utmost safety, groundbreaking technology and futuristic styling.

BOARD OF DIRECTORS
Name Surender Kumar Tuteja Yash Paul Mahajan Pankaj Bajaj Steven Mark Enderby Parmod Kumar Nanda Harkirat Singh Ashish Kumar Thakur Totaka Watanabe Toshio Yoshimoto T. Hashimoto K. Nakajima R.P. Sehgal E. Seto M. Tabuchi H. Yamaguchi Designation Non Executive Chairman Managing Director Promoter Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director, Promoter Director Non Executive Director, Promoter Director Director Director Wholetime Director Director Director Director

EQUITY PATTERN OF THE COMPANY-SML ISUZU

Company Punjab Tractors Limited Mazda Motor Corporation, Japan Sumitomo Corporation Public

Share of Business
29.04%

Rs. In Crores
3.04

15. %

1. 4

10.4%

1.09

45%

4.73

Sumitomo became the sole promoter of the company from January, 2009 with an equity stake of 54.96%. companys technical assistance agreement with Mazda had expired in October, 2004. In January 2011 ISUZU took a 4% equity stake in the company

MAJOR MILESTONES ACHIEVED

Trial Production and Test Marketing of Swaraj Mazda TruckWT-48, WT-49, WT-50 LCVs commence-1985. Declared a Sick Company -1994 BIFR approves Rehabilitation Scheme-1995 4-Wheel Drive Truck developed-1996 Complete wipe off of accumulated losses-1998 In 2005, Swaraj Mazda launched Samrat, a 9.8 ton GVW model developed in-house. It also achieved compliance with BS III emission norms

FUTURE OPPORTUNITIES AND CHALLENGES

Increasing focus on medium and heavy commercial vehicle (M&HCV) segment. Just one product in the heavy commercial vehicle (HCV) category, the Swaraj Mazda Prestige LT, an inter-city luxury coach, which was launched in July 2008. Japans Sumitomo Corporation, which recently upped its stake in the company to around 51% by buying Mahindra & Mahindras 14.04% stake, is keen to expand the M&HCV business. Isuzu Motors, Swaraj Mazdas technical partner, will provide the gearboxes and engines for these vehicles, which will be sold under the Isuzu brand name. Increasing access to cheaper finance is also one of the root causes of CVs future opportunity. More than 90 per cent of the CV purchase is on credit. The company faced challenges mostly from its competitors, those of which are well established themselves in CVs market segment. In SML ISUZU Buses and trucks company uses EURO-III standard engine, whereas major competitors like TATA, EICHER uses EURO-IV standards. The SML ISUZU is going to introduce SEMI LOW FLOOR BUS, SML WIDER BUS and in HVC to compete with Volvo India they will introduce ISUZU LT-134 C, ISUZU NQR BUS and IS-12B BUS. To compete with Eicher, they will introduce IS-12T TRUCK, IS-16T TRUCK.

CONCLUSION

Commercial Vehicle segment in India emerging day by day, due to infrastructure growth, increase in road transportation than other mode, profits and credit purchase facilities. It maintains a significant share in countrys economy and helps it to grow. in school segment SML ISUZU, EICHER and TATA achieve significant milestones Mostly during every fiscal year SML ISUZU is giving extra cautiousness in Customer satisfaction by sticking to their commitment towards customer. This gives a great advantage for them against their competitors. Giving bulk discount to their dealer is working as an incentive to make more sales.

THE VEHICLES TO BE LAUNCHED IN NOV2011. SEMI LOW FLOOR BUS. SML WIDER BUS. ISUZU LT-134C ISUZU NQR BUS IS-12T TRUCK IS-16T TRUCK IS-12B BUS

THANK YOU