Attitude of customer toward Pesticide & Attitude Measurement

Group -1

PROLOGUE
INTRODUCTION NEED OF THE STUDY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY DATA PRESENTATION & ANALYSIS FINDINGS & CONCLUSIONS QUESTIONNAIRE

India ranks tenth in terms of pesticide consumption in the world. India needs to increase its vegetable production while at the same time reduce the use, and in particular misuse, of pesticides. Pesticides have made a great impact on human health, production and preservation of foods, fibre and other cash crops ,leading to incredible possibility that hunger can be vanished from the earth and also large scale Unscrupulous use of pesticides in intensive agriculture has led to many problems like health hazards, pollution of environment, adverse effect on non-target organism, insecticide resistance in insects.

INTRODUCTION

NEED FOR THE STUDY

The crop loss from pests is estimated to be 18% annually in India where insecticides are the most popular pesticide.

Farmers have a strong behavioral intention and favorable/ unfavorable attitudes, subjective norm and perceived behavioral control to apply certain pesticide.

NEED OF THE STUDY The crop lossthe farmers towards pesticide is the from pests is estimated to be 18% Attitude of annually in India where insecticides are the most most important factor influencing behavioral popular pesticide. Herbicide is an important pesticide. intention. a strong behavioral intention and Farmers have favorable/ unfavorable attitudes, subjective norm and Factors that influence their intention to apply perceived behavioral control to apply certain pesticide. to their vegetable crop for pest pesticideAttitude of the farmers towards pesticide is the most important be understood by designing a management can factor influencing behavioral intention.questionnaire. suitable Factors that influence their intention to apply pesticide to their vegetable crop for pest management can be understood by designing a suitable questionnaire.

OBJECTIVE OF THE STUDY To develop a model for measuring farmers attitude towards Pesticide use. To investigate farmers perceptions and the factors that influences their intention to apply pesticides in their vegetable field.

To develop suitable questionnaire for understanding farmers attitude towards the use of pesticides.

NEED OF THE STUDY LIMITATION is estimated to The crop loss from pests OF THE STUDYbe 18% annually in India where insecticides are the most Limited timeHerbicide is an important pesticide. popular pesticide. Farmers have a strong behavioral intention and favorable/ unfavorable attitudes, subjective norm and Study limited to a particular perceived behavioral control to apply certain sampling unit of the farmers towards pesticide is pesticide. Attitude the most important factor influencing behavioral intention.limited toinfluence their intention to Factors that particular Study apply pesticide to their vegetable crop for pest geographical be understood by designing a management can location suitable questionnaire.

RESEARCH METHODOLOGY
Type of study: Descriptive Data source: Farmer Type of data: Primary data is collected from farmers. Secondary data is collected from available literature. Sample Design: Purposive method of sample selection is used.
Sampling unit: Farmers Sample size: 10 Farmers Area profile: Karnataka

Tools of data collection: Questionnaires (10 closed ended for each sample unit) and personal meetings.

DATA PRESENTATION & ANALYSIS

Attitude Model:- Fishbeins Behavioral Intensions Model

Attitude Measurement:- Likert scale

FINDINGS
Graph showing questionnaire findings Graph showing attribute performance showing attitude of farmers towards use of pesticides in vegetable crops

Pesticide User
10 5 0 6

Period of use

4
2 0

Yes

No

0>1

1 to 3

3 to 5 5<more

Place
Socity Tata Kisan Retail Shop

Consult about purchasing

8 6 4 2 0 Agriculture officer Village Head Shop Keeper

Know The Methods Pesticide

Yes No

Parameters for purchasing

10 5

0
Price Brands Regional Products

Satisfaction Level
8 6 4 2 0 Yes No

Given Advise to other

10
5 0

Yes

No

Graph showing attribute performance showing attitude of farmers towards use of pesticides in vegetable crops:
Performance of attributes
3.5 3 2.5

2
1.5 1

0.5
0 -0.5

Attribute ranking as per the research findings:

Attributes Ranking Ranking as per Importance 1 2

Brand
Price

1
2

Type of pests
Effectiveness

3
4

3
3

Awareness
Health Aspect Social Influence Easy to Use Eco Friendly Bottle Size

5
6 7 8 9 10

4
4 5 6 6 7

CONCLUSION
Attributes like awareness, eco-friendly, health aspect play major role in case of farmers attitude for pesticide use in agreement/belief segment i.e. customer believes that all these attributes should be there in any pesticide product leading a positive response. Attributes like awareness, brand & effectiveness play major role in case of farmers attitude for pesticide uses in desirability segment i.e. customer wants to see all these attributes in his ideal pesticide products that will lead to a positive attitude of the farmer

Average score per attribute (taking 100 farmers for study) was calculated as 1.6[which falls in AGREE category of 7 point Likert Scale used] that shows an overall positive sign towards pesticide use in vegetable fields within farmers of Karnataka state. From the above research, it can be clearly inferred that farmers of Karnataka posses a high level of positive attitude towards pesticide use in the field for better protection of crop.

Thank You