Ayush Spa Range

The Ayush Vision

Reintroduce a new generation of young Indians to 
Vitality through authentic Ayurvedic solutions, 
customized to ensure individual every day health.

Everyday Health

Vitality
Authentic
Customization Ayurveda
 Business Enablers
Ayush Better Living Workshop
Healthcare Consultation

•Range Brochure
•Better Living Workshop Kit
•Better Living Folder
•Consumer Takeaway
•Make A Success with Ayush
•SOP on Better Living Workshop
•Healthcare Consultation Script
•Booklet on Setting up a exhibition stall/kiosk
THE GUIDE TO BETTER LIVING
PART I - THE NEED FOR BETTER LIVING
 THE BEST OF TIMES

• India can create 70 million new jobs and add 2% annually to

GDP growth
- M.S. Banga
• Both members of the family working
• Higher purchasing power with increased affluence
• Shift from self-denial to affordable indulgence
• Increased spending on:
Apparel
Entertainment
Eating Out
Vacations
 THE WORST OF TIMES

Stress

• Studies have shown that subjects under chronic stress have

low white blood cell counts and are vulnerable to colds

• Chronic pain caused by arthritis and other conditions may be

intensified by stress

• Tension-type headache episodes are highly associated with

stress and stressful events
 LOSING SLEEP

• 45% Indians say that work hours are responsible for having
changed their sleep schedule
• 61% of urban Indians sleep for less than 7 hours
a day
• Lack of sleep has been directly linked to susceptibility to heart
disease, high blood pressure, diabetes, fatigue, weakened
immunity and in extreme cases even heart failure
• Behavioural effects include depression, anxiety and slow
reflexes

- India Today, April 2005

 SKIN & HAIR DISORDERS

• Stress leads to a severe tension in the skin of the scalp and affects
the supply of essential nutrition required for the healthy growth of
hair

• The most important cause of hair loss is inadequate nutrition.

• Diet also plays an important role in maintaining the health of the

skin. A good diet ideally supplies all the nutrients for healthy skin

• Environmental pollution causes dirt to get clogged in the skin’s

pores often causing acne and other skin rashes. Proper cleansing
removes the dirt and can stop the sebaceous glands from getting
clogged
 THE WORST OF TIMES

Diabetes

The WHO estimates that every fourth diabetic in the world is an

Indian

Chronic stress has been associated with the development of

insulin-resistance, a condition in which the body is unable to use
insulin effectively to regulate glucose (blood sugar) Insulin-
resistance is a primary factor in diabetes
 THE WORST OF TIMES

Heart Disease

Lifestyle changes due to rapid urbanisation are the precipitating

cause of heart disease in India

- Upendra Kaul, President of the Cardiology Society of India, 2001

WHO predicts that India will have 100 million, or 60% of the
worlds’ heart patients, by 2010
 THE WORST OF TIMES

Overall poor health

Only about 15 percent of urban Indians are completely

healthy and adhere to the rules of good health and
appropriate lifestyles

- National Urban Health Survey, conducted by Path Clapscan

 Urban Food and Fitness Status
Status Percentage

Physically unfit 55.98

No daily exercise 55.57
Overweight 64.67
High fat intake 48.14
High sugar intake 52.88
High salt intake 28.10
High fast food intake 29.66
- The Hindu, 2000
 THE WORST OF TIMES

In short, the more affluent we become, the more stressed and

the more emotionally and physically vulnerable we feel
THE WORST OF TIMES
 THE EASY WAY OUT

• Pill-popping : preferred method of treatment

• Quick & Convenient

• Short-term solutions
 SAFE?

• Most commonly used cough and cold pills and syrups contain
phenylpropanolamine (PPA), an ingredient that could rapidly lead
to a stroke

• The ingredient was found to lead to strokes in healthy people

even on recommended dose and with single use. The US Food
and Drug Administration subsequently asked for a recall of the
drug from the market

- TOI, 2005
 CHANGING MINDSETS

• Increased preference for healthier product alternatives and

greater health consciousness
-AC Nielsen

• Patients are more educated in terms of diseases and

medications

• Preference for holistic treatments

HEALTH CARE
 Adult Health

US Dept of Agriculture & WHO recommends :

•regular eating of 5 bowls of 5 different colored fruits and 
vegetables

•helps reduce risk of diseases like high blood pressure, heart 
disease, stroke, diabetes, obesity, and even cancer. 

Most of us don’t eat 5 fruits & vegetables every single day
 Net Weight - 150gms

AYUSH RAKSHAK RASAYANA

•  low  calorie,  low  fat  natural  nutrition  product  designed  as  per  WHO 
recommendations
•Made from 5 fruits and vegetables namely spinach, carrot, amla, orange 
& apple­the rainbow on your plate
•Helps reduce the risk of cardiovascular diseases, diabetes & cancers
•Is not a synthetic mixture of multi vitamins …
•Just 2 tbsp, twice a day, is equivalent to 40% of daily requirement of fruits 
and vegetables
•Ayurveda recommends Rasayanas to promote strength, immunity, youth 
and vigor
•The natural Antioxidants in the product clean/ mop the body of free 
radicals 
What are free radicals ?
chemical substances formed in the body that can cause cell damage 
Formed
Due to normal metabolism
Due to the environment : pollution, cigarette smoke, pesticides
Due to aging 

•Rasayana is processed to retain the natural wholesome nutrition of 
fresh fruits and vegetables
 

Keeping healthy now, couldn’t be easier!!

Directions for Use : 2 tablespoons, twice a day, added to any of your 
favourite foods, just before eating.
Ayush is the only product that provides 40% of your daily 
requirement of fruits & vegetables
Nutrilite Nutrilite Ayush
Ingredient Daily Powder
1 Tablet 10 g 30 g
Synthetic Vitamins  X X
Natural Vitamins X X 
Minerals  X 
Protein X  
Essential Amino Acids X  
Phytonutrients [Natural] ~3-4g  X ~ 180 g 
Carotene / Carotenoids X 
Flavonoids X 
Folates / Folic acid X 
Ascorbic Acid X 
Retinol X 
Phytin (Lecithin) X 
Malic acid X 
Procyanidin X 
Catechin X 
Gallic acid X 
Glutamic acid X 
Lutein X 
Molecular tannodial complexes X 
Price / [100 gm (Rs) ] 16.65 per 375 400
tablet
 Heart Health

•Ayurveda says regular intake of Lasun (garlic) helps prevent heart

disease
•Now Modern Science has proven this
•it has demonstrated that consumption of garlic can reduce the risks
of heart disease
•It can reduce cholesterol and blood coagulation
•Can reduce risk of plaque formation in the arteries (plaque formation
blocks the arteries)

•Eating fresh lasun everyday is very difficult due to its odor and pungency
 AYUSH SHUDDH LASUN
Heart Health

•contains standardized concentrate of pure

garlic
•in a 100% vegetarian capsule
•free of harmful levels of pesticides, bacterial
contamination found even in fresh fruits and
45 capsules
vegetables today
Directions for Use : 1 capsule, 3 times a day,
after every meal, for a minimum of 3 months (3
capsules give benefit of eating one large pod of
Lasun everyday!)
 Anti Aging
Ayurveda gives Amla the status of a Rasayana

Rasayanas promote strength, immunity, youth and vigour 

Amla helps increase life span & immunity, improve intellect, and fight 
fatigue

Modern science has proven the presence of powerful antioxidants in 
Amla
•They are powerful natural “cell protectors”
•They  prevent  damage  due  to  free  radicals,  (which  are  increasingly 
generated as one grows older)…

But eating fresh pure Amla everyday difficult:
•sharp and sour taste 
•fresh, pure Amla not easily available throughout the year... 
 AYUSH SHUDDH AMLA
Anti Aging

•contains standardized concentrate of the whole 
Amla fruit. 
•in a 100% vegetarian capsule 
•free  of  harmful  levels  of  pesticides,  bacterial 
contamination found even in fresh fruits today
•sealed in a 100% vegetarian capsule
30 capsules
Directions for Use : 1­2 capsules daily (2 
capsules give benefit of eating one whole Amla 
fruit everyday!)
 30 capsules

AYUSH SHUDDH SHUNTHI

Recommended for:
• Relief from joint pains due to the natural age-related wear
and tear of the joints and ankle pain due to chronic diseases
such as arthritis

Ayurveda also recommends Shunthi for:

• Cough and cold
• Improving appetite
• 100% vegetarian capsule shell
 30 capsules

AYUSH SHUDDH KARELA

• Ayurveda recommends Karela to help maintain blood

sugar levels

• Karela also helps maintain a healthy liver

• Regular usage of Karela is known to have beneficial

effects on skin

• 100% vegetarian capsule shell

 Competition Benchmarking

Ayush Herbs unlike competition are

•100% vegetarian

•Contains standardized extracts of herbs

•dosage levels differ for efficacy

 CHILDREN’S NUTRITION

• Children are fussy eaters 

• 19 out of 20 children consume less than the recommended 
amounts of green leafy vegetables and fruits

• On an average 58­80% of children, consume less than half of the 
recommended nutrients like Iron and Vitamin A

• These trends in dietary deficiencies have not changed in the last 
20 years
 Studies document impaired performance
in a nutrition-deficient state.
Micro-nutrient Deficiency Cumulative Impact
Vitamin A/Carotenes Blindness, memory
impairment, growth
Vitamin C Loss of immunity,
bleeding gums,
defective bone growth Impaired physical
Calcium Impaired growth of bones & mental growth
and teeth Scholastic
Iodine Goitre, impaired performance goes
mental faculties down
Iron Anaemia, inadequate Physical
blood formation performance goes
down
Magnesium Hampered bone formation Risk of nutritional
Potassium Nervous disorders, improper blindness
osmotic balance Risk of childhood
Zinc Lack of immunity, impaired diseases
mental and physical strength Risk of illness in
Essential Amino acids Improper physical and mental future
Phytonutrients and growth, lifestyle related diseases
Antioxidants including cancer, cardiovascular
diseases atherosclerosis
and diabetes
 Net Weight - 250gms

AYUSH POSHAK RASAYANA
A tasty chocolate flavoured drink

2 servings or 180 g of green leafy vegetables,

2 tablespoons of coloured vegetables and fruits
Ayush Poshak Rasayana
taken twice a day
= (Experts recommend 5 servings or 450 gms daily)
+
1/3 of your child's daily requirement of nutrients
necessary for mental and physical growth -
calcium, iron, carotenoids and zinc
Directions for use: +
One or two tablespoons, in a glass Milk
(200 ml) of hot or cold milk
 Ayush Poshak Rasayana meets the
recommendations of nutrition experts worldwide.
Nutrition Expert Recommendations
1 Children require 5 servings or 450 g
of fruits and vegetables daily
2 Diet must contain green
leafy vegetables
3 Diet must contain coloured fruits and
Vegetables
4 Diet must contain a variety of fruits
and vegetables
5 Recommended daily allowance or
RDA of nutrients must be provided
by a balanced diet, i.e through food
6 Single supplementation creates
imbalance and has the potential for
toxicity e.g beta carotene supplements
7 Nutrients necessary for mental and
physical development include Iron,
Zinc, Calcium, Iodine and Vitamin A
8 Do not overload the body with nutrient
supplementation exceeding RDA
9 Indian children who eat regular
meals receive adequate protein
through their diet
Ayush Poshak Rasayana
2 servings or 180 g
1 serving of green leafy vegetable,
i.e spinach
1 serving of carrots and oranges
Variety of fruits and vegetables,
spinach, carrots, amla, apple and orange
Nutrients through food
Nutrients through a variety of fruits and
vegetables. It is not a multivitamin formula.
Contains Iron, Calcium, Zinc and
Carotenoids (precursor's of Vitamin A, as
present in fruits and vegetables)
Provides equivalent of 1/3 rd RDA of Iron
and Zinc, through supplementation
Not a protein supplement
 Ayush is not a vitamin supplement, is not a milk food drink, is 
not a protein supplement ...
It is Wholesome natural nourishment vital for your child ..

Becosule Nutrilite Horlicks Complan Nutrilite Ayush

Ingredient Daily Powder
5 ml 1 Tablet 2 serves 2 serves 10 g 30 g
Synthetic Vitamins     X X
Natural Vitamins X X X X X 
Minerals X    X 
Protein X X    
Essential Amino Acids X X    
Phytonutrients [Natural] X ~3-4g  X X X ~ 180 g 
Carotene / Carotenoids X X X X 
Flavonoids X X X X 
Folates / Folic acid X X X X 
Ascorbic Acid X X X X 
Retinol X X X X 
Phytin (Lecithin) X X X X 
Malic acid X X X X 
Procyanidin X X X X 
Catechin X X X X 
Gallic acid X X X X 
Glutamic acid X X X X 
Lutein X X X X 
Molecular tannodial complexes X X X X 
Price / [100 gm (Rs) ] 11 16.65 per 27 38 375 400
tablet
 Quiz
1)What is core to the Ayush Brand?
2)What are the 3 main pillars on which the brand stands?
3)What are the 3 zones of the Ayush Health Indicator and what do 
they imply?
4)What is BMI?
5)What does the WHO & US dept of agriculture recommend?
6)What is the Rasayana made of?
7)How does Rakshak rasayana help?
8)What would you recommend for heart health?
9)What are the benefits of Amla?
10)What is Shunthi & how does it help?
11)What would you recommend for sugar metabolism?
12) 2 tbsps of poshak rasayana equals?
PART II ­ THE ROUTE TO BETTER LIVING
 AYURVEDA

• Ayurveda, “The Ancient Indian Science of Life”, emphasizes

the importance of a healthy lifestyle - to achieve a balance of
mind, body & soul

• Ayurveda has its origins almost 5000 years ago, in the

Vedas

• It advocates prevention of illness and maintenance of health

• Ayurveda achieves this perfect state of balance through a

combination of diet, lifestyle, medicines and therapies
 Hindustan Lever brings to you, 
for the first time….

Ayush Spa range
An authentic and unique Ayurvedic experience 
through a brand which delivers the truth of 
Ayurveda with the proof of modern science to
help you experience wholeness
 What is special about
 the Ayush Spa Range?

• The authentic Ayurvedic wisdom from Arya Vaidya

Pharmacy, Coimbatore, one of the oldest and most reputed
institutes of Ayurveda

• The scientific & technical expertise and commitment to

Unilever standards of quality and safety

• Products have an Ayurvedic Proprietary Medicine license,

in accordance with the Drugs & Cosmetics Act. Products
approved by the FDA
 What is special about
 the Ayush Spa Range?

• Ayurvedic ingredients alone deliver the benefit you

experience through products

• Use of authentic Ayurvedic ingredients as mentioned in

the approved authentic Ayurvedic texts (Drugs &
Cosmetics Act)

• Brings to you, the goodness and benefits of Ayurveda in

pleasant or tasty and convenient-to-use modern formats

• Offers a range of products to protect you (Rakshak),

nurture you (Poshak) and eliminate or reduce discomfort
(Naashak)
 Net Volume - 100ml

AYUSH COUGH NAASHAK SYRUP

• Provides relief within 30 mins
• No alcohol
• No drowsiness
• No artificial flavours 
• No artificial colours
• Excellent natural herbal taste
 Competition Benchmarking
Product Benefits & Ayush Cough Leading Retail
Features Naashak Syrup Brand
Brand A
Ayurvedic Formulation  
No drowsiness  
Quick Relief  
Soothes sore throat  
Relieves- allergic, smokers,  
productive
Clears chest congestion  
Alcohol free  
No artificial colours and  
flavours.
Safety tested  
Clinically proven to be free  
of any harmful effects.
Natural Ingredients  
MRP 45 47
Pack Size 100 100
Cost/Usage 0.45 0.47
* Competitive Analysis has been done on the basis of back of the pack information
 Net Volume - 10ml

AYUSH HEADACHE NAASHAK
ROLL­ON 

• Significant improvement in headache within 15 mins

• No irritation
• No staining
• Easy to apply & easy to carry
• Blended with Ayurvedic ingredients - Pudinah Ka Phool,
Nilgiri Ka Tel, Hareechaha Tel, Camphor, Gandhapura
Tel, Clove
 Competition Benchmarking
Product Benefits & Features Ayush headache Leading Retail Brand
Naashak Roll On Brand A Brand B
Ayurvedic Formulation   
Eases headache   
Non staining   
Doesn’t burn like other balms   
Non Greasy   
100% natural, clinically tested   
Key Ingredients
Pudinah Ka Phool - Counter Irritant   
& Local Analgesic
Nilgiri Ka Tel - Strong antiseptic &   
decongestant
Hareechaha Tel - Counter irritant &   
reduces pain
Camphor - Cooling Effect   
Gandhapura Tel - Reduces Pain   
Clove - Reduces Pain   
MRP 25 33 15
Pack Size 10 18 9
Cost/Usage 2.5 1.83 1.67
* Competitive Analysis has been done on the basis of back of the pack information
 Net Weight - 30g

AYUSH ANTISEPTIC
RAKSHAK CREAM

• An effective way to heal cuts, wounds and burns

• Blended with Ayurvedic Ingredients - Sal, Neem, Karanj,
Chakramarda, Udumbar, Yashtimadhu, Jyotishmati,
Yashada Bhasma
 Competition Benchmarking
Ayush Antiseptic Leading Retail Brand
Key Product Benefits & Features Cream Brand A Brand B
Ayurvedic Formulation   
Effective against skin infection   
Multipurpose use - heal cuts, wounds & burns   
Key Ingredients
Sal: Heals wounds   
Neem: Antibacterial, Antiseptic   
Karanj: Heals skin infection   
Chakramarda: Reduces eczema and itching   
Udumbar: Heals wounds   
Yashtimadhu: Reduces inflammation   
Jyotishmati: Reduces pain   
Yashada Bhasma: Heals burns   
MRP 48 15 16
Pack Size 30 25 19
Cost/Usage 1.6 0.6 0.84

* Competitive Analysis has been done on the basis of back of the pack information
 Net Weight 30g

AYUSH PAIN NAASHAK CREAM

• Provides relief from muscle and joint pains

• No staining
• Non-greasy
• Easily water washable
• No burning sensation
 Competition Benchmarking
Ayush Pain Retail Brand
Key Product Benefits & Features Naashak Cream Brand A Brand B
Ayurvedic Formulation   
Releif from muscle, joint aches & pains   
Non Staining   
Non irritant   
Key Ingredients
Gandhapoora Tel - Reduces pain & inflammation   
Pudinah Ka Satva - Analgesic & counter irritant   
Lavang Ka Tel - Rubefacient   
MRP 42 16 30
Pack Size 30 10 25
Cost/Usage 1.4 1.6 1.2
* Competitive Analysis has been done on the basis of back of the pack information
PERSONAL CARE
 Net Weight - 50g

AYUSH SUVARNA POSHAK CREAM

• Works actively to provide fairness in 4 weeks

• Reduces pigmentation and blemishes
• Keeps skin soft and glowing with health
• No artificial colours
• No bleaching agent
• Blended with Ayurvedic ingredients - Rasayani, Ghrikanya,
Chandrayuti, Raktang, Tirit, Suman Taila
 Competition Benchmarking
Leading Retail
Ayush Suvarna Brand
Key Product Benefits Poshak Cream Brand A
Lightens skin  
Gives Lustre and glow  
Smoothens wrinkles  
Reduces Blemishes  
Moisturises and softens  
Sun Protection  
Protects and heals  
Reduces Freckles  
Enhances complexion  
No bleaching agents  
100% Ayurvedic  
No artificial colours  
Key Ingredients  
Rasayani - Provides glowing complexion  
Ghrikanya - Protects your skin against infections & also acts as an UV barrier  
Chandrayuti - Imparts lustre & glow  
Raktang - Provides astringent action to the skin  
Tirit - Enhances complexion  
Suman Taila - Acts as natural mosturiser  
MRP 60 28.5
Pack Size 50 50
Cost/Usage 1.2 0.57
* Competitive Analysis has been done on the basis of back of the pack information
 Net Weight - 75 g

AYUSH BODY RAKSHAK SOAP

• Kills 99% of 7 types of skin and scalp germs

• Tough on germs, yet gentle on the skin

• Blended with Ayurvedic ingredients - Neem, Amla, Ritha,

Haldi,Kumari, Palash, Tulsi

Key Product Benefits &
Features
Kills Germs
Ayurvedic Formulation
Long Lasting Fresh feeling
2 & 1 Soap that acts on body
& scalp
Applicable to different skin &
scalp types
Retains natural skin moisture
after using/bathing
TFM
Key Ingredients
Neem & Tulsi - Protects from
Germ
Palash - Antibacterial
Ritha - Cleanses Skin
Haldi - Antiseptic &
Complexion Enhancer
Amla - Antioxidant
Kumari - Soothes &
Moisturises Skin
MRP
Pack Size
Cost/Usage
* Competitive Analysis has been done on the basis of back of the pack information
Competition Benchmarking
Ayush Rakshak
Soap Leading Retail Brand
Brand A
 
 
 
 
 
 
 
 
 
 
 
 
 
14 12
75 75
0.19 0.16
Leading Direct
Selling Brand
Brand B Brand A
 
 
 
 
 
 
 
 
 
 
 
 
 
13 36
100 100
0.13 0.36
 Net Volume - 100 ml

AYUSH HAIR POSHAK OIL
• Strengthens hair and nourishes the scalp

• Reduces hair fall in 3 weeks

• Blended with Ayurvedic ingredients - Amla,Til ka

tel,Rusmari, Neem
 Competition Benchmarking
Key Product Benefits & Features Ayush Hair Leading Retail Brand
Poshak Oil Brand A Brand B
Ayurvedic Formulation   
Anti dandruff   
Protects from germs   
Nourishes hair & scalp   
Strengthens hair   
Reduces Hair Fall   
Lingering Fragrance   
Key Ingredients
Amla - Strengthens Hair   
Til Ka Tel - Nourishes Hair   
Rusmari - Antidandruff &   
Antibacterial
Neem - Protects from Germs   
MRP 32 34 40
Pack Size 100 200 300
Cost/Usage 0.32 0.17 0.13
* Competitive Analysis has been done on the basis of back of the pack information
 Net Volume - 200ml

AYUSH KEYUR POSHAK SHAMPOO

• Strengthens hair and reduces hair damage

• Makes hair silky, smooth and bouncy with healthy

shine

• Blended with “Keshya Rasayana” ingredients like

Madhuk, Keshraj, Madayantika, Amalaki
 Competition Benchmarking
Leading Retail Brands

Ayush Spa
Keyur Poshak
Key Product Benefits & Features Shampoo Brand A Brand B
  
Ayurvedic Formulation
Nourish & Strengthen Hair   
Reduce hair fall   
Maintain Black colour   
Soothe & cools the scalp   
Prevent premature greying   
Acts as a conditioner and makes the hair bouncy   
Prevents balding   
Makes hair Soft, Silky, Shiny & Smooth   
Key Ingredients 
Madhuk - Nourishes & Strengthens hair, prevents hair loss   
 dandruff & hair
Keshraj - Promotes lustrous growth, maintain the black color of hair & prevents  fall 
Madayantika - Soothes the scalp   
Amalaki - Prevents premature greying & balding   
MRP 88 60 74
Pack Size 200 200 200
Cost/Usage 0.44 0.30 0.37
* Competitive Analysis has been done on the basis of back of the pack information
 Net Volume - 200 ml

AYUSH DANDRUFF
NAASHAK SHAMPOO

• Reduces dandruff and itch in just two washes

• Blended with Ayurvedic ingredients like Rusmari,

Henna,Tulsi, Shikakai, Neem and Amla
 Competition Benchmarking
Key Product Benefits & Features Ayush Dandruff Leading Retail Leading Direct
Naashak Shampoo Brand Selling Brand
Brand A Brand A
Unique Ayurvedic formulation   
Reduces dandruff effectively   
Relief from itch   
Softens & Strengthens hair   
Protects from germs   
Conditions hair & Gives Rich healthy   
shine
Lingering Fragrance   
Key Ingredients
Rusmari - Destroys Dandruff   
Henna - Provides rich healthy shine   
Tulsi & Neem - Protects from germs   
Shikakai - Cleanses & conditions hair   
Amla - Strengthens & Protects hair   
MRP 95 97 84
Pack Size 200 200 200
Cost/Usage 0.48 0.49 0.42
* Competitive Analysis has been done on the basis of back of the pack information
 Ayush 
Classical Tailams

Ancient therapies 
for 
modern­day living
 Snehana or Oleation Therapy

Ayurveda recommends:
Oleation Therapy (oil massage) for 
Preservation and promotion of positive 
health
Prevention and cure of diseases
Administered in 2 different ways
External application (Abhayangam)
Internal administration (Snehapana)

Abhiyangam
Abhayangam (oil massage) is well­known for its therapeutic properties, e.g.
Prevent and correct aging process (jara)
Overcome fatigue (shrama)
Promote sturdiness of body (dardhya)
Help nourishment of the body (pushti)
Promotes longevity (ayush)
 Ayush Classical Tailams

Now be a part of the Ayush Therapy experience, with the Ayush 
Classical Tailams

A range of Authentic Ayurvedic Oils that bring you solutions for modern
day lifestyle-related health concerns, straight from the ancient Ayurvedic
texts (granthas)
 Taila Pak Vidhi…
•Method of preparation remains unchanged for 
centuries
•Even this is from the classical granthas!
•Can take upto 10 days to make!
•4 main constituents 
Kwath : decoction of herbs in water (evaporated to 
1/4th or 1/8th)
Kalka : paste of herbs
Mixed with oil and milk 

Quality and Safety Certified
•Certified to meet HLL’s strict standards of quality and safety
•Do not contain harmful levels of heavy metals, pesticides and 
microbial contamination
•Prepared with authentic herbs
•Regulated herbs sourced from Forest Authorities
•Prepared exactly as per the ancient granthas…
Bhringamalakadi Tailam
Hair Darkening Treatment

•Formulation from Grantha 
Sahasrayoga/Tailaprakarana
•Benefits
•darkens hair
•prevents premature greying
•Promotes hair growth
Ingredients
Sesame Oil, Milk, Bhringaraj, 
fresh Amla & Yashtimadhu
Narayana Tailam
Joint Pain Treatment

•Formulation from Grantha Bhaishajya 
Ratnavali / Vatavyadhikar
•Benefits
•Provides relief from muscle and 
joint pains 
•Even during osteoarthritis
Ingredients
Sesame Oil, 28 herbs like 
Ashwagandha, Dashmool, Bala, 
Shatavari
 Mahamash Tailam
Body Strengthening Treatment

•Formulation from Grantha Bhaishajya 
Ratnavali / Vatavyadhikar
•Benefits
•strengthening, toning & firming 
the body
•Treating frozen shoulders & 
relieving muscle stiffness
Ingredients
Sesame Oil, Udad Dal, rock salt, 
Milk, 32 herbs
 Triphaladi Tailam
Chronic Headache Treatment

•Formulation from Grantha 
Sahasrayoga/Tailaprakarana
•Benefits
•relief from various kinds of chronic 
headaches
•even tension headaches
Ingredients
Sesame Oil, Triphala, fresh Amla, 
Bhringaraj, Milk, 22 other herbs
Go ahead, uncap and massage a bit of 
Ayurveda gently on yourself.

And wait for its healing power to calm 
your mind, body and soul…
Good Health to all!
Planning & Strategy

SOP on BLW
SOP on Exhibition/Kiosk
When you really want to make a difference…YOU CAN
GOOD LUCK!!