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Presented by:

Sipho

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INTRODUCTION
This assignment is about Mtn with its competitors target markets i.e. Demographics and customer behaviour etc., the seven marketing mix that are used to fulfil customer needs and wants and the positioning strategy that is being used by Mtn to try to get into customers minds so that they perceive as the best network provider.

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BACK GROUND

launched in 1994. ltd group is a multinational telecommunications group. licence across 21 countries in Africa. operates one stop service provider.

Mtn

mobile Mtn

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OBJECTIVES

Our main priority is to create customers solutions limit costs and processing information to be the number one network provider. To achieve the market share of 56% in the industry by expanding high quality products and achieve our marketing objectives.

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VODACOM MTN Market follower leader Have

control over market advertising budgets advertising campaign shout loudly to the public word

Large Have They

Mtn word the No use

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Segmentation

TARGET MARKET
All regions All provinces Urban, suburbs

Their Targeted Marketing Segments

Geographic Region City Urban Demographic Income Age Gender Family life cycle

To all income levels groups From all ages Female, Male Single parents, young people, single people, married, etc

Social class

Upper class, upper middle, lower-middle, upper lower, lower class.

Education

Grade school, high school graduate, graduates, uneducated

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MARKETING MIX

PRODUCT/SERVICES PRICE PROMOTION DISTRIBUTION PEOPLE PROCESS PHUSICAL EVIDENCE

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PRODUCT AND SERVICES

Mtn

BlackBerry

Mtn

play

Mtn

EVD

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PRODUCT AND SERVICES(CONT.)

MTN MTN MTN

Mobile TV Me 2u callertunez

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PRODUCT / SERVICE(CONT.)
Mtn Mtn Mtn

ZONE Banking International Roaming

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OTHER SERVICES
Responsible E.g.

use of cellphone

Use mobile hands free kit or car kit device while talking and driving, only dial when vehicle is not going, etc.

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PRICING
Globally consistent. Select pricing strategies. Cost-based and value-based methods. The following table is pricing strategies of MTN.

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PRICING
Voice Packages and Monthly Subscription Fee Voice Trunking - R 500.00 port fee

Subscription Fee per additional Voice Channel

Voice Trunking - R 500 monthly port fee DDI's - R 10.00 each (minimum 10 numb

Setup Charges

Billing Methodology (Connection Fee /

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PRICING
Voice Packages and Monthly Subscription Fee Voice Trunking - R 500.00 port fee

Local - R 0.34 Peak Call Rates (per/min Standard Charge) National - R 0.45,Mobile - R 0.89 International - Destination Dependent

On-Network - R 0.08c (Internal), VoIP to VoIP Call Rates On-Network - R 0.20c (External) Off-Network - R 0.36c - R 0.49c depending on terminating network

Up to 35% saving on the subscribers monthly telephone bill depending on the call patterns. Average Cost Saving over Telkom

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PROMOTION

Mtn spend more of income in promotion Mtn understand strategies and implementation of promotion. Mtn spends billions a year on advertising

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SPONSOR SA PREMIER FOOTBALL TOURNAMENTS MTN 8

FOOTBALL

WAFA COMPETITION 8 MILLION TOURNAMENT

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CYCLING

INVOLVE IN AMATEUR AND PROFFESSIONALS SPONSORING EVENTS E.G. Mtn ENERGADE CYCLING TEAM CALLED QHUBEKA

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MUSIC

LOCAL ARTIST SPONSORING CONCERTS AND MUSIC FESTIVALS MTN S.A AWARDS SPONSOR OF JOYOUS CELEBRATION

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DISTRIBUTION/PLACE

Mtn had 110 distribution outlets.

The company uses payphone card distribution outlets, which in turn provide the site for the payphone and generally look after its software.

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DISTRIBUTION/PLACE(CONT.)
Mtn provide customer service support, do minor repairs, fax, email and data service. Mtn has distribution stores where customers can be served. Mtn has DSM network whereby a customers can access the internet and find the store. examples of Mtn that customer can use get the products: Mtn store on malls, pepcell, truworths and Foschini.

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PEOPLE
EMPLOYEES

CULTURE

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PROCESS
The overall process of Mtn
Receive Extract

documents information business decision transfer

information

Validate Support Report

and evaluate

Relationships

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PEOPLE (CONT.)
REMUNERATION TRAINING HEALTH

STRUCTURE

AND DEVELOPMENT

AND SAFETY

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Physical
Mtn

has is written everywhere you go strive hard to serve and satisfy the needs of their clients. has unique stores everywhere you go with high quality service, same quality staff members for assistance. Mtn displays a phone that uses Mtn sum cards to this stores and also the are people who help in activation.

Mtn

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POSITIONING
3 strategies
Attribute Benefit Use

positioning

positioning

application positioning

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POSITIONING

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CONCLUSION Mtn Business operates as a fully converged, one-stop service provider, and is able to offer your business the largest range of mobile and internet-based communications services and is fully aware to overcome customer needs and wants. Mtn is good business when providing services in its markets and being competitive in market, achieve their goals. Lastly Mtn is brand that is trusted all over the

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THE END