Kingfisher Vs Jet Airways

• Kingfisher is one of the • Jet Airways is the

latest Airlines in INDIA. experienced airline in
• Overall growth in year INDIA.
2006-07 is 37%. • Overall growth in year
• Kingfisher acquired 46% 2006-07 is 16%.
share in Air Deccan. • Jet airways acquired Air
• Domestic airlines poised Sahara in 2006.
to go international flights. • Jet Airways already has
domestic as well as
international flights.
 Kingfisher Vs Jet Airways
• In a short span of 2 • Jet Airways has its
years its market share market share 31%
has become 28% including Air Sahara.
including Air Deccan. • Average entertainment
• Personal in-flight services.
entertainment in every • Jet Airways won
seat. Double Honour Travel
• It was awarded the Trade Gazette Travel
‘Best New Airline Of award.
the Year’ award. • They are plan to start
• Already have training training academy.
academy
 S.W.O.T. Analysis
- Key Attraction - Key Problem
• Market driver • Loosing domestic market share
• Experience exceeding 14 year • Old fleet with average age
• Only private airline with around 4.79 years
international operation • Scope for improvement in in-
• Market leader flight service
• Largest fleet size • Weak brand promotion

- Opportunities - Threats
• Untapped air cargo market • Strong competitors
• Scope in international service • Fuel price hike
and tourism • Overseas market competition
 S.W.O.T. Analysis
- Key Attraction
• First airline with full new fleet
of aircraft
• Brand image with Flamboyant
Personality of Vijay Mallya
• Unmatched in flight service
• Exclusive Terminal Share Deal
• Route rationalization
- Opportunities
• Under penetrated domestic
market
• International market
• Untapped air cargo market
• Expanding tourism industry
• Fleet size expansion
- Key Problem
• Service delivery to metros and
other big cities
• Yet not in profit
• High ticket pricing
• High attrition in top brass
- Threats
• Existing Operators
• Infrastructure issue
• Fuel price hike
 P.E.S.T. Analysis
- Political Issue - Economic Effects
• License issue for international • Rising income level
operation • Reduced fare but yet not
• Infrastructural constraint enough
• ATF price policy

- Social Effect - Technology Effect

• Sound Pollution • Modernization of aircrafts
• Plane hijacking • modern tehnology like CAT3
• 9/11 Incident and ILS
COMPETITORS ANALYSIS
MARKET ANALYSIS
 Advertising and Branding
• Hoardings • Hoardings
• Brand Ambassadors • Brand Ambassadors
• Sponsorships • Sponsorships
• Event Organization • Event Organization
 JetLite
• Second most experienced group
• Jet Airways market share
• Made Jet Airways as a biggest airline
• Decent facilities

Simplifly Deccan
• India’s First LCC
• Targetting Upper Middle Class Segment
• Increased Kingfishers Flying Experience
• Increasing Fleet Capacity to sustain load
• Delays and Breakdowns
• Bad Service
 Recommendations
• Concentrate Domestic Market
• Hire Big Brand Ambassadors
• Frequency of TV Advertisements
• Vibrant Image
• Tie-Ups