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    $4.,0/,,7093!,3 147%00,485.041%0,8 #& $$% ! ,.74:3/0,485.041%0,8 O ,,8-,80/343 57419850.,33574;/30,807;.08944 3.4203/;/:,89 '47490790723,308808 O 3706:708907.039820093.420.,5809--4,7/41/70.9478 /,348841,90723,3088 ,3/0,300/89,9706:70900541 0,485.041%0,8 %0700/8 0,485.041%0,8850.1.,,390/

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    182 views14 pages

    Social Media Marketing Plan Presentation

    Uploaded by

    Daniel Peng
    $4.,0/,,7093!,3 147%00,485.041%0,8 #& $$% ! ,.74:3/0,485.041%0,8 O ,,8-,80/343 57419850.,33574;/30,807;.08944 3.4203/;/:,89 '47490790723,308808 O 3706:708907.039820093.420.,5809--4,7/41/70.9478 /,348841,90723,3088 ,3/0,300/89,9706:70900541 0,485.041%0,8 %0700/8 0,485.041%0,8850.1.,,390/

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    Social Media Marketing Plan for The Legal Hospice of Texas

    ZAYD MABRUK, ASIA MASTON, DANIEL PENG

    Background: Legal Hospice of Texas


    Dallas based non-profit specializing in providing legal services to low

    income individuals wiith HIV or other terminal illnesses. Only requires their clients meet income cap set by board of directors, diagnosis of a terminal illness, and legal needs that require the help of Legal Hospice of Texas

    Their Needs
    Legal Hospice of Texas specifically wanted Increased awareness through social media Ideas for quality content Consistency with social media activity Ability to inform and engage current followers/fans and also potential supporters

    Our Approach: Website


    Upon reviewing Legal Hospice of Texass website we recommended: Updating content of website Moving links/icons for social media for maximum exposure Highlighting volunteers and the impact Legal Hospice has had on patrons

    Our Approach: Website


    We recommended that Legal Hospice represent their work and involvement by: Creating staff profiles with bios, contact, and pictures Adding a section listing records of service to the community Giving voice to those that they helped, using testimonials to build interest

    Issues: Facebook
    Although the facebook page had 421 likes, the

    number was still low Information was very outdated Photos were lacking

    Issues: Twitter
    Set up correctly, but lacked content and updates

    31 followers while following 48 pages

    Issues: Linkedin
    Linkedin was the least developed of the social media tools Lacked page for Legal Hospice Only 4 employees linked

    Issues: Youtube
    Youtube Channel very vague and did not represent

    the core mission and value of Legal Hospice Lack of significant content Last updated March 2011

    Objectives
    After observing the issues, we had a solid amount of tasks to accomplish: Increase followers/fans on all platforms Increase awareness of Legal Hospice through the social media platforms Create more content Keep content updated Garner more interest in the work of Legal Hospice through photos, volunteer highlights, and event coverage Create email lists Provide them with resources to obtain a reliable webmaster

    Recommendations and Foreseeable Results


    Updating Content Regularly How? Linking social media to make this easier, updating news about events as soon as they happen, and adding an email list to distribute updates.

    Shows followers how involved and active the organization is, resulting in greater follower involvement and more likes/followers

    Foreseeable Results
    Adding content: photos, videos, blogs

    Help drive website/social media traffic Encourage people to spend more time on sites, generates more interest A strong foundation to reach out to further followers

    Foreseeable Results
    Telling more about volunteers and patrons through profiles and testimonials

    By giving a face to the organization, creates ethos and pathos with audience More legitimacy and comfort among donators/fans

    Social Media Benchmarks for 3 monthes


    No page Detailed page

    1 Suscriber and 80 views 31 followers 100 followers

    100 subscribers and 500+ views

    421 likes 1000 likes

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