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WeIcome to WeIcome to

HaveIIs India Ltd. HaveIIs India Ltd.


HaveIIs SyIvania
Acquisition
A Success Story
1971
2011
AImost 40 Years of Hard Work and Passion (1971 - 2011)
An entrepreneuriaI and courageous mindset!
Why such a success?
Largest EIectricaI business congIomerate - Indian subcontinent
Largest Switchgear Manufacturer & Exporter
Largest Integrated CFL Factory in the country
Largest Motor PIant in the country
Largest Integrated Fan Factory in the country
2
nd
Largest CabIe manufacturer
2
nd
Largest ModuIar Switch manufacturer
A U$1bn pIus Enterprise
HaveIIs Business Areas
India's OnIy EIectricaI
Co. with
Ten Business VerticaIs
BuiIding,
Circuit Protection Devices
IndustriaI
Power CabIes &
Wires
Fans
Lighting
Consumer, CommerciaI, CFL
Wiring
Accessories
ModuIar Switches
Power Capacitors
Motors
Bath Fittings &
Accessories
E2E soIution
provider for
Power Distribution
Equipment Industry
Porter's 5 Force model:
SWC1 Analysls
Our Brands Our Brands
$tchgear, Fans,
Wres & Cables,
Lghtng, CFL,
Motor, Capactor
& $tches
$tches & Bathfttngs
Lghtng
$tchgear
"imat Rai Gupta
Charman & Managng
Drector
AniI Gupta
Jont Managng
Drector
Surjit Gupta
Drector - Operatons
Ameet Gupta
Drector
nternatonal Busness &
Operatons
Rajesh Gupta
Drector - Fnance
Top Management
HaveIIs PIants
WSwitchgear Domestc & ndustral & EIectricaI Wiring Accessories- Badd ,HP
WSwitchgear ndustral Fardabad
WFans- Hardar
WWires & CabIes Alar, Rajasthan
WCapacitor Noda, UP
WMotors & CFL Neemarana, Rajasthan
WBathfittings Crabtree )- Bhad
8 PIants
In
7 Locations
SaIes
HAVELLS INDIA LTD. HAVELLS INDIA LTD.
%A|| f|gures |n Crores)
HAVELLS Group HAVELLS Group
0
500
1000
1500
2000
2500
2004 2005 2006 2007 2008 2009
419
665
1115
1681
2231
2334
1681
5179
5613
0
1000
2000
3000
4000
5000
6000
2007 2008 2009
%A|| f|gures |n Crores)
lobal Acquston of $lvana
Worldwlde rlghL Lo Lhe 5ylvoolo btooJ* ooe of tbe most qlobolly
recognlzed names ln Lhe lndusLry for over a cenLury
- Leadlng global deslgner and provlder of llghLlng sysLems
comprehenslve range of lamps and a broad selecLlon of flxLures
- Leadlng markeL presence ln Lurope and LaLln Amerlca
- Acqulred ln Aprll 2007 aL an LnLerprlse value of Luro 227
mllllon Lo
WaplLallse Lhe underleveraged brand and dlsLrlbuLlon
neLwork
W lmprove marglns Lhrough beLLer sourclng from lndla and
hlna
Wross sell hlgh margln Pavells swlLchgear range
Sylvanla
SyIvania - GIobaI operations
Well postoned globall n major markets
Manufacturing and DeveIopment Centres
Europe and Africa
Erlangen, erman
$t. Etenne, France
Tenen, Belgum
$hple, U.K.
Karouan, Tunsa
Nehaven, U.K.
Haarlem, the Netherlands
Latam
nhedo, Brazl
Bogota, Colomba
$an Jose, Costa Rca 1)
$lvana Lghtng headquarters nda)
Manufacturng and development 10)
Dstrbuton 22)
WorId-cIass Infrastructures
|vers|f|cat|on t|me||ne |vers|f|cat|on t|me||ne
76 8ewlrable swlLches and changeover
swlLches
7 P8 fuses aL uelhl
0 Lnergy meLers
Acqulred Lowers and Lransformer lLd
7 M8's !v wlLh CL?L8 Cermany
0 ManufacLurlng planL for changeover
swlLches
|vers|f|cat|on t|me||ne |vers|f|cat|on t|me||ne
2 1echnlcal !v wlLh Schlele lndusLrleworke
Cermany for LL8s
6 Acqulred a ManufacLurlng planL for power
cables and wlres !v wlLh LlecLrlum for M8s and
wlLh rabLree for MS
7 Acqulred LlecLrlc conLrol and swlLchboards
nolda for cusLomlzed package soluLlons
lnLroduced hlghend lerrarls elecLronlc
meLer ln !v wlLh uZC Cermany
2000Acqulred conLrolllng sLakes ln uuke Arnlcs
LlecLronlcs meLers and ln lndusLry ma[or SLandard
LlecLrlcals
|vers|f|cat|on t|me||ne |vers|f|cat|on t|me||ne
200 Acqulred M8s buslness of rabLree and
merged LS lLd ln Lhe company
2002 ALLalned lL SA cerLlflcaLlon SLandard
elecLrlcal became 00 subsldlary of company
2004 ManufacLurlng planL for lL's and elllng
fans nolda
2003 ManufacLurlng planL for fans ln uLLaranchal
2006 lL planL aL Parldwar
2007 Acqulred LlghLnlng buslness of Sylvanla
group C8C group enLered healLhcare buslness
acqulrlng ma[orlLy sLakes(70) ln enLral PosplLal
and 8esearch cenLre larldabad
200 venLured lnLo MoLor buslness
200 SeL up of fully auLomaLlc swlLchgear manufacLurlng planL aL 8addl
onsolldaLlon of lL manufacLurlng planL aL neemrana for domesLlc and
exporL purposes
Strateg|es Strateg|es
Mergers And Acqu|s|t|ons Mergers And Acqu|s|t|ons
W 1owers and 1ransformers LLd ln
W 6 !olnL venLure wlLh rabLree Modular laLe SwlLches uuke
Arnlcs uZC Cermany
W LLA8nlnC l8CM MlS1AkLS LosL bld for LlecLrlum Lo Slemens by
mllllon pounds Learned how Lo moblllze fundlng and Lo deal wlLh
complex lssues of merger and acqulslLlons
W C8Anu 1AkLCvL8 March 2007
W SLl S?LvlnlA 233 mllllon Luros led by 8arclays aplLal
flnances
W LnLry lnLo Lurope LaLln Amerlca and Asla aclflc
ow Strateg|c the acqu|s|t|on was ow Strateg|c the acqu|s|t|on was
W an keep exlsLlng manufacLurlng faclllLles ln Lurope buL wlll
creaLe addlLlonal capaclLles ln low cosL lndla
W Pavells subsLlLuLe hlnese exporL Lo Sylvanla
W Pavells wlll leverage Sylvanla dlsLrlbuLlon ln Lurope uSA and
LaLln
W Amerlca for margln rlch swlLch gear producLs
W Sylvanla 8 u pracLlces can Lransform Pavells
W Pavells can use Sylvanla mulLl brand sLraLegy for dlfferenL markeLs
rand|ng and romot|ons rand|ng and romot|ons
Aggresslve brand bulldlng lnlLlaLlve by paLronlzlng crlckeL hlgh
brand vlslblllLy on mass medla
- 70cr Spends ln 20070(00 lnc over prevlous yr) 8s00cr spends ln
2000
- Sponsorshlp of rlckeL 120 Wup lndla Lngland Serles lndla AusLralla
Serles lL (lndlan remler League)
- Sponsorshlp of aanchvl ass hosLed by Shahrukh khan on SLar lus
- 7 new 1v ommerclals belng alred across roducL aLegorles
ntegrat|ng ntegrat|ng
W Cne SLop Shop for Pavells roducLs
W 3 Calaxles opened ln dlfferenL clLles
W 1argeL Lo reach 00 by year end
W 1he sales Lurnover of dealers who have opened galaxy's has shown
slgnlflcanL growLh

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