STRATEGY AND HRM PLANNING

Submitted by: Debdatta Bhadury

CONTENTS
Strategic Planning and HR
Vision, Mission, Objectives Environmental Analysis Formulating HRM Strategy Strategies at Different Levels Strategy Implementation Evaluation and Assessment

STRATEGIC PLANNING AND HR

Strategy Unified, comprehensive, integrated plan designed to ensure that basic objectives are achieved Strategic Management Continuous, iterative, cross-functional process aimed at keeping an organization as a whole appropriately matched to its environment

Strategic Management Process It is a series of steps like external and internal environmental analysis, formulating strategic decision
Strategic HR Human resource should be managed based on companys strategies

VISION, MISSION, OBJECTIVES

Vision What do we want to create? What the organization really is? Mission A declaration of organizations reason for being Distinguishes one company from other similar companies

Objectives Ends towards which an activity is aimed

To accomplish mission

ENVIRONMENTAL ANALYSIS
EXTERNAL (opportunities and threats)

Micro All stake holders Macro -

Social and Cultural

Technological Economical Political International Natural

 INTERNAL (strengths and weaknesses)

Organizational Structure
Production Finance Marketing Human Resource R&D

FORMULATING HRM STRATEGY

The basic steps include Vision, Mission and Objectives of the company External Environmental Analysis Internal Environmental Analysis Revise organizational direction, if necessary Formulation of Alternative Strategies Selecting the Best Strategy

STRATEGIES AT DIFFERENT LEVELS

CORPORATE LEVEL STRATEGIES
STRTEGIC BUSINESS UNIT FUNCTIONAL LEVEL STRATEGIES

CORPORATE LEVEL STRATEGIES

Stability Strategies Maintain status-quo, Sustain growth Growth Strategies Internal growth, Mergers acquisitions, Horizontal & vertical integration, Conglomerate Diversification, Joint ventures

Retrenchment Strategies Turnaround, Transformation, Liquidation, Divestment, Captive company

Combination Strategies Portfolio restructuring

STRATEGIC BUSINESS UNIT

The Generic Strategies are Cost Leadership Differentiation Focus

CHOICES APPROPRIATE FOR SBU

COST LEADERSHIP
PRODUCT LOW DIFFERENTIATION MARKET SEGMENTATION LOW

DIFFERENTIA- FOCUS TION

HIGH LOW TO HIGH

HIGH

LOW

DISTICTIVE Manufacturing COMPETANCY and material management

R & D, Sales and Marketing

Any kind of Distinctive Competency

FUNCTIONAL LEVEL STRATEGIES

Production Flexible Manufacturing

Lean Production
Six Sigma Marketing Customer Focus

Customization
Rationalize Intermediaries

 HRM Build Skills

Selection Pay for Performance

Create Self-managing Teams

Out Sourcing Material Management JIT TQM Rationalize Suppliers R&D New Products

New Processes

STRATEGY IMPLEMENTATION
Project

Procedural
Structural Behavioural Functional

EVALUATION AND ASSESSMENT

Evaluation and Control of Strategy

Assessment

THANK YOU