Professional Documents
Culture Documents
Assets
Cultural resources and activities Authenticity Yukon Delta National Wildlife Refuge
Assets
Yukon Delta National Wildlife Refuge
The Yukon and Kuskokwim rivers dominate the landscape of Yukon Delta. A treeless, wetland plain noted for wildlife variety and abundance. Habitat for over 750,000 swans and geese, 2 million ducks, and 100 million shore and water birds. Moose, caribou, grizzly bear, black bear, and wolves inhabit the northern hills and eastern mountains. 1.1 million acre Nunivak Island portion of the refuge supports muskox and reindeer
Assets
Fishing, hunting, and backcountry recreation may be excellent, although aircraft transportation is needed. The Andreafsky is a nationally designated wild river. Visitors may view exhibits and obtain complete information at the refuge headquarters visitor center. 500-800 visitors come to the Refuge annually including school groups. If conference numbers were included, visitors would number over 2,000. The refuge is visited mostly by locals and is accessible only by plane.
Assets
To improve and develop tourism Bethel/Delta area might consider:
Campgrounds-there are no campgrounds, but plenty of beautiful rivers to accommodate campers and travelers. Place for travelers to rent kayaks, skis, snow machines.
Assumption
Assessing the potential of tourism in a community should begin with the assumption that tourism may be good for your community. Sometimes no is the best answer to the question of whether tourism development is the right economic development strategy.
Adapted from Community Tourism Assessment Handbook, Western Rural Development Center, Corvallis Oregon
Benefits of Tourism
Employment Benefits Income Benefits Economic Diversification Tax Revenues Visibility Cultural Benefits
Costs of Tourism
Public Facility & Service Costs Promotional Costs Monitoring Costs Staff Costs Business Owner and Employee Training Tourism can be seasonal Congestion
Development Considerations
Focus on the authentic Recognize that tourism has limits Insure that development fits in with the surroundings Interpret your resources Remember aesthetics and ecology Make sure the benefits of tourism are distributed throughout the community
Visitor Motivations
Need for Change Need for Achievement Social Interaction Cultural Experiences Pampering Novelty Seeking
Visitor Needs
Access
(Information, Your Community, Your Business)
Attitude
(Local hospitality, Welcome Signs)
Attractions/Activities Accommodations
(Lodging, Food Service, Personal Needs)
Security
(Emergency Services)
Planning Considerations
Organizational Development Community Involvement
Weaknesses
(Internal) Negative characteristics and disadvantages of the issue or situation
Be analytical and specific Record all thoughts and ideas Choose the right people for the exercise Choose a suitable leader or facilitator
Try to disguise weaknesses Merely list errors and mistakes Lose sight of external influences and trends Allow the SWOT to become a blame laying exercise Ignore outcomes at later stages of the planning process
Dont
Will it give a reason for tourists to spend more time in your community?
Is access acceptable to the visitor?
Competitive Advantage
Is the project unique?
Can the tourism opportunity be provided at a price that is acceptable to both buyer and seller?
Can the tourism opportunity provide a better value than another opportunity elsewhere?
Useful Resources
Alaska Office of Tourism Web Page
http://www.dced.state.ak.us/econdev/home.htm
How To Reach Us
Ginny Fay
907-465-2012
Tourism Director
ginny_fay @dced.state.ak.us
Caryl McConkie
907-465-5478
Aneta Synan
907-465-3961
Odin Brudie
907-465-5466
Lillian Ruedrich
907-465-2162
Our Fax: 907-465-3767 Alaska Office of Tourism, PO Box 110809, Juneau, AK 99811