Professional Documents
Culture Documents
Digital Disruption
Technology, communications and content are combining to produce new organizational forms Impact on all traditional sectors: retail, real-estate, financial services, music, travel, auto sales, and health care -- not just the technology sector Digital technologies are disrupting industries, markets and organizational structure (for both dotcom and incumbent companies)
Impacts
Technology
Communications
symbolized by Metcalfes Law
Competitive arenas & sector transformation Alliances/partners for business development New channels & channel conflict Brand building & extension Digital commerce (B2C, B2B, C2C) Value chain mgmt & organizational redesign
Artist
Mgmt Co
Record Label
Mfging
Marketing
Record Distrib.
Retailer
Consumer
Spectrum of partnerships
Partnerships cover a wide range or crossorganizational relationships and include: licensing alliances (marketing, technology) joint ventures minority investments mergers & acquisitions spin offs and partial spin offs
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Illustration 2:
Marshall plan for Europe, c. 2000
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Research areas
Modeling markets in the new economy
incumbents, dot-coms, hybrids
Visualization technology to communicate whats happening, whats really happening, whats likely to happen Algorithms for partnership plans
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