Introduction

MICE = Meetings, Incentives, Conventions and Exhibitions. Main source markets Emerging International Congress and Convention Association (ICCA) country rankings.

Type of MICE

To share & exchange knowledge, experience, info. To enhance communication To meet with professional colleagues To present new idea

To conduct Business & seek for potential partners To enjoy themselves & break from routine To network & create contact For morale booster

Elements In MICE
Host Organizers Destination Management Company (DMC) Convention Visitors Bureau (CVB) Host Venue Delegates Professional Conference Organizers (PCO)

Support Services

Industry Association s

MANAGING SITE AND VENUE SELECTION FOR CONVENTIONS

CHOOSING A VENUE
Type of event Objective Convenience of destination Range and availability of accommodation Type, range and availability of convention, meeting and exhibition space Cost and budget Image and drawing power of destination Availability of recreational and entertainment activities

Available infrastructure Size of the group/number of delegates Organization characteristics Timing Transport and accessibility Season, weather, climate

Type of venues
a.

Residential Venue provides both residential accommodation and convention and meeting style facilities Example: Resort hotel, central business district hotels(CBD),airport hotels, suburban hotels, Boutique Hotels, residential conference hotels

Nonresidential Venues Online provide convention and meeting facilities excluded provision of lodging Example: Indicates or purpose built convention centers Exhibition halls Arenas and stadium
b.

Venue / location
Purpose built conference centres Hotels Conference centres Retreat facilities Colleges & Universities Cruise ships Special venues

Factors of selecting convention site

ACESSIBILITY Cost Time Frequency Convenience Barriers EXTRA CONFERENCE OPPURTINITIES Entertainment Shopping Sightseeing Recreation Professional opportunities

MEETING FACLITIES Capacity Layout Cost Ambience Service Security Availability Experience

Cont..

ACCOMADATION FACILITIES Capacity Cost Service Security Availability

INFORMATION Reputation Marketing

Benefit of MICE
supporting "green tourism" generate secondary business all year round activities

employment opportunity

promote the country

High profit

Benefit of MICE

access new technologies

Planning MICE
Need to ask WH question i. Who (people involve) ii. What (MICE event type) iii. When (date, time, season) iv. Where (venue, location, accessibility) v. Why (reason/purpose) vi. How (format of the event)

Things to be planned
budgets

contracts

venue selection

elements
risk management accomodation & travel arrangement

health & safety issues

conference program

Conclusion

Potential meetings in Malaysia in year 2011 Increase Malaysias ICCA country ranking Sector/Industry conducting M.I.C.E

The future of bookinf venues

http://www.hbaa.org.uk/The%20future% 20of%20booking%20venues%20HBAA %20white%20paper.pdf