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CRM Issues Relating With Pan Pacific Shonargaon

Topic :
Methodology

Pan Pacific Shonargaon

Idea About CRM Company Culture Value Discipline

Model

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Methodology Primary data Mr. Musfequl Arefin Secondary data Internet Pan Pacific Shonargaon Idea About CRM Company Culture Senior Manager, Sales CRM book of Judith W. Kincaid Value Discipline Model

Titles
Type: Founder : Foundation: Location: Products: Facilities and Services: Hotel-Management The Tokyu Corporation

Description

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Methodology Pan Pacific Shonargaon Idea About CRM Company Culture Value Discipline Model

By Pan Pacific Hotels and Resorts Pan Pacific Sonargaon Hotel is situated on 107 Kazi Nazrul Islam Avenue Mainly Accommodation & Restaurant services. The following facilities are available within the hotel Meeting facilities in the Business Center Airlines and travel agencies Banks Golf course bookings Short-term rental offices All major credit cards are accepted at Pan Pacific Sonargaon including MasterCard, American Express, Visa, Diners and JCB

Customer Relationship Management (CRM) is the strategic use of

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Methodology Pan Pacific Shonargaon

Information

Processes

Technology

People

Idea About CRM Company Culture Value Discipline Model

Marketing

Sales

Services

Support

to manage the customers relationship with a company across the whole customer life cycle.

 The companies can be divided into two types of company

cultures 1. Product-Centered Culture 2. Customer-Centered Culture
Customer Segment A Product Group Organizations

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Methodology Pan Pacific Shonargaon Idea About CRM Company Culture Value Discipline Model
Products

Functions

Geographic Areas

Customer Segment B

Customer Segment C

The Customer-Centered Company

The Product-Centered Culture

Company-Culture of Pan Pacific Sonargaon, Dhaka : It is customer-centered culture company, Because

Their 1st priority is to satisfy the customer by fulfilling their demand as far as possible. Their services changes according to demand of customer. Most of services are there to insure customers ultimate satisfaction. Almost all the 5-star hotels provide same sort of core services but their huge amount of complementary services are available just for the customers & those can be customized. They offer an integrated set of experiences to the customers as a single company. Their services can be changed time to time just to insure the satisfaction of the customers.

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Methodology Pan Pacific Shonargaon Idea About CRM Company Culture Value Discipline Model

The Best Product

Product Leadership

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Methodology Pan Pacific Shonargaon

The Value Discipline Model Operational Excellence Customer Intimacy

Idea About CRM Company Culture Value Discipline Model

The Best Total Cost

The Best Total Solution

Michael Treacy & Fred Wiersema showed that successful; companies build their competitive advantage by focusing on & excelling only one of three basic values, companies must be at least adequate in other two.

They focuses on Customer Intimacy & then Operational Excellence First of all its a customer-centered company so their main focus is customer. The hotel is all about satisfying the customer by fulfillment of their demand & make a strong long-term relationship. Almost all the 5-star hotels provide same sort of core services but their huge amount of complementary services are available just for the customers & those can be customized. Their services changes according to demand of customer to insure the satisfaction of the customers. They are not more focused in product leadership because all the 5start hotels services are more or less same but they so there is almost nothing to add in their core services accept the complimentary ones. They are focused in operational excellence because they are said to be offer their customers nest quality product, best price & best purchasing experiences.

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Methodology Pan Pacific Shonargaon Idea About CRM Company Culture Value Discipline Model

Than