Professional Documents
Culture Documents
The Longest
The Largest
Conducted in 17 cities of India.
Covers a sample of
8,500 + Households 6,500 + Establishments
Factors in Market/customer
sentiments
Complete & Accurate Profile of the buyers. Identification of key market trends and emerging segments helps in identifying market expansion opportunities. Captures changes in users perspective to give cues for innovative marketing. Gauge buying and usage behavior to give cues for product development. Accurately gauge the extent of replacement and up gradation taking place.
ITOPS Edge
Accurate data
A two pronged approach involving primary surveys among end user and validation of the data from vendors and channel ensure accuracy of the findings.
Actionable insights
Reports can be customized as per Key Business Matrices to provided the much needed action ability of the research findings.
Household
Using SEC A-C household population as obtained in the National Readership Survey the largest household survey in the country
No framework for sampling and projection were available Thus, a new framework called Ace Grid was developed by the ITOPS team This Grid stratified the establishments by Principal activity performed at the establishment classified by number of employee.
Establishment
No. of employees defined < 10 employees (Small establishment) 11-50 (Medium establishments) 50 + (Large establishments)
3.Peripherals UPS, Keyboard, Monitor LCD projectors, Webcam Scanner, Zip Drive OA (FAX, Photocopiers)
4.Networking Products NIC, Hubs, Modems LAN Intranet/Extranet/Internet Wi Fi SAN NAS DAS
5.Storage
6.Software
Packages Customized
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
CAGR 2004-10: 16 %
Growth over 2008-09: 18 %
8
2,294,931
1,615,999 1,500,000
Units
1,436,125
1,000,000
500,000
FY 2009-10: Sales lowest in JAS 2009, sales improved in JFM 2010 by 38% (Q on Q)
2,500,000
2,000,000
Units
850,860
Annual sales increased 65% compared to 2008-09; CAGR: 70% Over 185K Net-books sold in 2009-10
Notebook
sales: City-spread
Next 4 Rest of India
Top 4 100%
80%
60%
47%
36% 6%
24% 7%
18% 7%
68%
10%
40% 20% 0% 2005-06 2006-07 2007-08 2008-09 2009-10 43% 58% 69% 75%
4%
29%
Consumption in top 4 metros grew by 173%, rest of India by 48% , however consumption in Next 4 cities declined by 16%.
11
1,409,785 1500000
Units
794,942 769,760
1000000
Units
500000
318,486
1,027,197 532,374 746,699
1,098,779
2005-06
2006-07
2007-08
2008-09
2009-10
100%
80% 60%
% Units
52%
47% 22%
56%
43%
32%
44%
40%
20%
27% 21%
29%
50%
25% 31%
19% 28%
35% 21%
0%
18%
13
Outlets 1% 9%
Office locations
7%
1% 6%
2% 7%
80% 60% 40% 20% 0% 2004-05 23% 10% 2005-06 70% 84%
81%
88%
62%
82%
5%
2006-07
8% 2007-08
5% 2008-09
1% 2009-10
Sales in Establishment: H1/2009-10 accounted for 39% while H2 for 61% Consumption in offices grew by 73% and in factory, & outlets segments it grew by 1% & 17% respectively.
14
5,279,648
5,525,992
31%
27%
60%
40% 20% 0%
2005-06
35% 28%
39% 23%
45% 22%
2007-08
51%
52%
18%
2008-09
21%
2009-10
2006-07
16
Next 4
Rest of India
23 25 7
80%
60% 40% 20%
38 11
33
32
31
13
12
51
54
60
65
68
61
Consumption in Top 4 metros increased by 30%, in next 4 by 21%, while in other smaller towns it declined by 61%.
17
Business
Total DTPs
5,522,167
5,490,591 4,614,724
74% 75%
5,279,648
5,525,992
60% 40%
66%
58% 42%
Units
34%
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
Desktop market increased by 5% over 2008-09 Consumption in Households grew by 30% while that in Businesses declined 8%
18
48 70
57
55
% Units
40% 20%
31
28 25
18
27 18 2008-09
42
22 0% 2004-05
24 2005-06
12 2006-07
18 2007-08
15 2009-10
Overall sales to the Business segment in 2009-10 Declined by 8%. However, H2 2009-10 signaled recovery for this segment as the sales grew by 25% during this period over the corresponding period in last year. Sales to small and large enterprises declined by 24% and 28% respectively, while that in Medium enterprises grew by 43%.
19
% buyers
60% 40% 20% 0% 10% 2004-05 11% 2005-06 3% 2006-07 5% 2007-08 6% 2008-09 6% 2009-10 79% 74% 84% 81% 77% 81%
20
SEC B 20%
16% 29%
28%
36%
39%
39% 42%
40% 20% 0% 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 51% 55% 44% 43% 39% 30%
Households consumption: H1/2009-10 accounted for 53%, H2 for 47%; Overall consumption grew 30% over 2008-09
Consumption in SEC A remained flat, while that in SEC B & SEC C grew by 40% and 72% respectively.
21
100,000
89,161
90,189
Units
80,000
60,000
40,000
49,165
20,000
0
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
22
Medium 26
Small 16 35 42
26
55
34 39 23 44 35 37 22 2006-07 2007-08 2008-09 2009-10 38 42 37 27
100%
80%
% Units
36
35
7
22 43 26 6
55 16
9 36 48
19 6
58
75
52
51
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
Consumption in Top 4 metros declined by 62%, It declined 15% in next 4 cities and grew by 25% in the other smaller towns and cities.
24
In 2009-10, NIC market declined by 12% on account of slower Desktop offtake among the Establishments. Modems & Hubs registered a growth of 18% & 2% respectively.
25
Units 2009-10 over 2008-09: Total Printer sales registered a growth of 6% Consumption of Laser printers & Inkjet printers grew by 11% & 8% respectively while that of Dot Matrix Printers declined 3% 26
2009-10 over 2008-09: UPS Sales registered a growth of 53%, driven by the strong sales of DTPC among the Household segment. Household consumption accounted for 70% of market, whereas Businesses accounted for another 30% in terms of Units.
Units
27
Units Market for Keyboards and Monitors grew by 8% & 5% respectively over 2008-09.
28
Units: 5,490,425
Units: 5,754,091
Overall growth over 2008-09: 5% Growth in consumption of 20/21, 17 by 9% & 12% respectively; decline in consumption of 14 by 30% . 29
Entities
10,068
8,600 7,200
6,009
6000
4,124
2,504
4500 3000
1500 0
3,127
651
1,127
1,456
1,848
Mar '00
Mar '01
Mar '02
Mar '03
Mar '04
Mar '05
Mar '06
Mar' 07
Mar' 08
Mar' 09
Mar' 10
(Entities are establishments/individual with internet connection; an entity may house/ be multiple user/s)
Businesses accounted for 26% of the entities growing 11% while Households accounted for 74% growing 19%
30
Internet Penetration by Town class and Socio-Economic Classification (SEC) among 17 Cities
Business Segment Overall (17 Cities) Top 4 Metros Next 4 Metros Other Towns 53% 55% 46% 39% Home 21% 25% 15% 14%
Internet
38% 17% 9%
31
Leased line
DSL/Cable Link
32
Product
% Growth
% Growth
Computers
Desktop PCs Notebooks Servers 5,279,648 1,516,459 119,591 5,525,992 2,508,564 101,827 5% 65% -15% 10,325 5,886 1,886 11,267 9,577 1,836 9% 63% -3%
Printers
Dot matrix Inkjet Laser Line 393,951 751,683 472,022 5,274 383,597 812,310 525,882 4640 -3% 8% 11% -12% 263 155 594 60 257 177 660 54 -2% 14% 11% -10%
Other Peripherals
Key boards# 5,333,717
5,490,425 1,518,433
5,756,923
5,754,091 2,324,480
8%
5% 53%
Networking Products
Network Interface Card# Hub# 3,912,191 159,178
3,454,721 -12%
161,602
2%
33
Notebooks
3,150,000
2,508,564
26%
Total PC
9,350,000
8,034,556
16%
34
Thank you!
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