Professional Documents
Culture Documents
Statement of Ethics
The materials are from 1.http://owl.english.purdue.edu/owl/resour ce/658/01/ 2. IIM (Banglore) teachers and students projects from tejas@iimb. 3. I have only compiled the information and contributed my experience. 4. However, if there is any error it is totally mine. Please write to the author.
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The goal of a research paper is not to inform the reader what others have to say about a topic, but to draw on what others have to say about a topic and engage the sources in order to thoughtfully offer a unique perspective on the issue at hand. This is accomplished through two major types of research papers.
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Thesis Statement
Consuming alcohol is bad for health and likely to ruin the family.
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Thesis Statement
Perhaps 25 years ago this topic would have been debatable; however, today, it is known that drinking alcohol indeed, harmful to one's health. What should be a better thesis statement?
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Thesis Statement
Although it has been proven that alcohol may lead to sundry health problems in the consumer , the social acceptance of drinking alcohol in social occasions demonstrates that many still do not consider consuming alcohol is dangerous to health. In this sentence, the writer is not challenging the current accepted stance that alcohol drinking is dangerous; rather, she is positing that the social acceptance of the latter over the former is indicative of a cultural doublestandard. The student would support this thesis throughout his or her paper by means of both primary and secondary sources, with the intent to persuade her audience that her particular interpretation of the situation is viable.
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The Way
Though his topic may be debatable and controversial, it is not the student's intent to persuade the audience that his ideas are right while those of others are wrong. Instead, his goal is to offer a critical interpretation of primary and secondary sources throughout the paper--sources that should, ultimately, support his particular analysis of the topic.
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Thesis statement
Trailers are understood to be one of the most effective means of movie advertising. This article analyses the effectiveness of the different movie trailers by looking at various parameters required to make a good trailer. It also analyses the effect of movie trailers on movie revenues, especially on first week collections.
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Topic
REVITALISING WOMEN'S HORLICKS IN INDIA
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Thesis Statement
Women's Horlicks is India's first health drink designed specifically for women's nutritional needs. It targets a hitherto untapped segment as identified by GSKCH (GlaxoSmithKline Consumer Healthcare), namely, health conscious urban working women, in metros and mini-metros, leading hectic lives balancing career and family. Women's Horlicks seemed to have all the elements necessary for success. And yet, at present, sales appear to be flagging, a seeming contradiction that presents an intriguing case for analysis.
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The Four Ps
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Conclusion
Conclusion: Is Women's Horlicks Ahead of Its Time? There seems to be a disconnect between the intended core message of Women's Horlicks and the interpretations made by the target consumers. While the key emphasis appears to be the health aspect, from a consumer perspective, substantial differentiation from other Horlicks products appears to be absent. In addition, women in India generally consume health drinks when they are ill or during pregnancy. Since Horlicks already has a product for pregnant women, it is possible that it could cannibalize into Women's Horlicks' market. It is therefore open to debate whether Women's Horlicks is ahead of its time in the Indian market. There is possibly a latent need for the product but at present Women's Horlicks hasn't been able to expose that perceived need and satisfy it.
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Topic
RETAIL PROMOTIONS AND EFFECTIVENESS
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Thesis Statement
The retail market in India today is flooded with promotional offers in order to attract customers because of increasing competition. Managers' incentives make them concerned about their own motives and often forget what the customer actually values and prefers. Satisfying these unstated needs of consumer can give any brand/store an intangible and inimitable competitive advantage. This article focuses on the needs of different types of consumers belonging to different age groups (1524 and 25-40), their perception on discounts and what they value most.
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Topic
PREDICTING STOCK MARKET CRASHES
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Thesis Statement
Bull or bear, time and again sentiments have proved to be an uncontrollable force in taming them down. No matter how strong the fundamentals are, strong negative sentiments can pull down a strong bull market. Stock market crashes and sharp corrections are no longer a rare phenomenon. Indian markets dipped 50% in the months from January to September 2008. When sentiments are so critical, can technical indicators predict stock market crashes? This article presents two models based on technical analysis fundamentals which could serve as predictors of stock market crashes in India. Tested on market data of the last 8 years, the models yielded an accuracy of 80%.
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Purpose
Create a Purpose or create a canvas Next step is to answer the purpose.
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How to do it?
Explore the problem not the topic Who is your reader? What is your purpose? Who are you, the writer? (What image or persona do you want to project?) Make your goals operational How can you achieve your purpose? Can you make a plan? Generate some ideas
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Some Ideas
Brainstorm Keep writing Don't censor or evaluate Keep returning to the problem Talk to your readers What questions would they ask? What different kinds of readers might you have? Ask yourself questions Journalistic questions Who? What? Where? When? Why? How? So What?
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Stasis
D'Angelo defines stasis as "the main point in a legal argument," which can take one of four forms: ConjecturalIs: it a dispute over a fact? (Did something happen?) 2:DefinitionalIs it a dispute over a definition? (Allowing that something did happen, what was it?)
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Stasis
3QualitativeIs it a dispute over the value, quality, or nature of an act? (Acknowledging that both something happened and that it was a particular thing, what kind of a thing was it?) 4TranslativeIs it a dispute over moving the issue from one court or jurisdiction to another? (To whom is the defendant accountable?) In modern terms stasis is commonly referred to as a balance between two or more forces within an argument. Corbett and Eberly refer to stasis, at least initially, simply as question, or more to the point, five forms of a question regarding any particular issue: Questions of conjecture :What happened?
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Stasis
Does a shared reality exist? Questions of definition What should we call it? Questions of cause or consequence How did this come to happen? What will follow from it? Questions of valueIs: this good or bad? Is this functional? Is this just? Questions of procedure or proposal.
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Employee Engagement
Let us consider an example of definition of employee engagement.
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Definition
How does the dictionary define ____? What do I mean by ____? What group of things does ____ belong to? How is ____ different from other things? What parts can ____ be divided into? Does ____ mean something now that it didn't years ago? If so, what? What other words mean about the same as ____? What are some concrete examples of ____? When is the meaning of ____ misunderstood?
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Comparison/Contrast
What is ____ similar to? In what ways? What is ____ different from? In what ways? ____ is superior (inferior) to what? How? ____ is most unlike (like) what? How?
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Relationship
What causes ____? What are the effects of ____? What is the purpose of ____? - What is the consequence of ____? What comes before (after) ____?
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Testimony
What have I heard people say about ____? What are some facts of statistics about ____? Can I quote any proverbs, poems, or sayings about ____? Are there any laws about ____?
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Circumstance
Is ____ possible or impossible? What qualities, conditions, or circumstances make ____ possible or impossible? When did ____ happen previously? Who can do ____?
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Circumstance
If ____ starts, what makes it end? What would it take for ____ to happen now? What would prevent ___ from happening?
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Tagmemics
Contrastive features How is ____ different from things similar to it? How has ____ been different for me? Variation How much can ____ change and still be itself?
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Tagmemics
How is ____ changing? How much does ____ change from day to day? What are the different varieties of ____? Distribution Where and when does ____ take place?
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Tagmemics
What is the larger thing of which ___ is a part? What is the function of ____ in this larger thing? Cubing (considering a subject from six points of view) *Describe* it (colors, shapes, sizes, etc.) *Compare* it (What is it similar to?)
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Tagmemics
*Associate* it (What does it make you think of?) *Analyze* it (Tell how it's made) *Apply* it (What can you do with it? How can it be used?) *Argue* for or against it Make an analogy
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Outline
Parallelism - How do I accomplish this? Each heading and subheading should preserve parallel structure. If the first heading is a verb, the second heading should be a verb. Example: Choose Desired Colleges Prepare Application ("Choose" and "Prepare" are both verbs. The present tense of the verb is usually the preferred form for an outline)
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Coordination - How do I accomplish this? All the information contained in Heading 1 should have the same significance as the information contained in Heading 2. The same goes for the subheadings (which should be less significant than the headings). Example: Visit and evaluate college campuses Visit and evaluate college websites
Note important statistics Look for interesting classes
(Campus and websites visits are equally significant. They are part of the main tasks you would need to do. Finding statistics and classes found on college websites are parts of the process involved in carrying out the main heading topics.)
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Subordination - How do I accomplish this? The information in the headings should be more general, while the information in the subheadings should be more specific. Example: Describe an Influential Person in Your Life
Favorite high school teacher Grandparent
(A favorite teacher and grandparent are specific examples from the generalized category of influential people in your life.)
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Division - How do I accomplish this? Each heading should be divided into 2 or more parts. Example: Compile Resume
List relevant coursework List work experience List volunteer experience
(The heading "Compile resume" is divided into 3 parts.) Technically, there is no limit to the number of subdivisions for your headings; however, if you seem to have a lot, it may be useful to see if some of the parts can be combined.
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Thank you
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