BUSINESS PLAN

Presented by 1. Prajakta Tondlekar 2. Komal Sawant 3. Naveen Uraon 4. Suhas Lokhande 5. Pritam Patil 6. Ruturaj Mali

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BHRAMAN TOURS & TRAVELS

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Executive Summary

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world.
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Executive Summary

Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan. It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects' origins. This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship. In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image. 4/16/12

Company Summary
Established in 2011, Bhraman Tours & Travel Tours is a premium travel company, which offers world-class holidays in India and around the world. Bhraman Tours & Travel have perfected their tour itineraries to meet the special needs of the Indian tourist. Bhraman Tours & Travel intends to provide individual and group travel to clients. Services and products provided by Bhraman Tours & Travel will initially include custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide. In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future. We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.

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Company Summary
We offer best services and quality travel arrangements to our clients. It differentiates us from our competitors by providing unique and personalise service to each customer. We believe that through travel we become more tolerant of differences and broaden our understanding and appreciation of people around the nation. As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.

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Situation Analysis

Bhramanhas been operating for last one year, The trips have been well received, and marketing is now critical to its continued success and future profitability. This target market appreciates upscale accommodations, healthy food, and personalized attention. Bhraman will meet this market need 4/16/12 with a variety of trip offerings.

Bhraman Tours & Travel

Vision:
We desire to be the most popular tourism company in India with service

excellence and make the potentials of tourism in India as a leading economic value factor.

Mission:
Our mission is to provide customers with the good quality Services. We

exist to attract and to maintain customer. We are passionately committed to total quality travel with continual delivery of value added services. We up hold
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Bhraman Tours & Travel

Objectives
Our business strategy will revolve around the need to

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provide quality service to

Bhraman Tours & Travel

Keys to Success

The keys to Bhraman Tours & Travel Tours success will undoubtedly be effective market segmentation through identification of several markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers. Hence our key success factors will include the following:

1. Excellence in fulfilling the promise: We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly
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satisfied and appreciative at the end of their trip.

Bhraman Tours & Travel

2. Timely response to customers' requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.

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Bhraman Tours & Travel

Company Ownership

Bhraman Tours & Travel Tours is a Partnership firm registered under Indian Partnership Act 1932.company incorporated according to the law through the foresight and vision of these partners.

Ms.Prajakta Tondlekar Ms. Komal Sawant Mr. Naveen Uraon Mr. Suhas Lokhande Mr. 4/16/12Pritam Patil

Bhraman Tours & Travel

Company Locations and Facilities

Registered Office is located at Plot Number20/A, Block 201, Vision Business Park, Ghodbundar road, Thane (w). We are having 2 branches as of now:
1. 2.

Pune: 12/A, Sadhashiv Peth, Pune. Ahemdabad: Plot 211, Mayur vihar, Ahemadabad, Gujrat.

However, as time progresses the intention is to move into more accessible and attractive offices in 4/16/12a prime area through out india. This regardless

Human Resource
Organizational Chart:
Director GM CEO

GM (Marketing)

GM (Finance ) Sales

GM (HR)

GM (Operation ) E W S N

Brandin g

E W S N

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Human Resource

Offices Mumbai ( HO) Pune Ahemdabad

Receiptionist Account Dept Other Admin

Other Staff
2 2 2

Total 10 6 6

1 1 1

7 3 3

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JOB PROFILE

CEO: Controlled all the departments. Responsible to make all the strategically decesions. Director: Get the work done from all managers. Reporting to the CEO. General Manager Finance gen manager: Initiate and guide the preparation of forecasts of company revenue, working capital,

1.

expenditure and return on investments.

Negotiate with banks for short-term and long-term credit

In charge of day to day functioning of the Accounts and finance functions 4/16/12

JOB PROFILE

HR Manager:
Recruitment of employees Emplyoees development and training Policy development and documentation Employee relations Performance management Marketing Manager: Manage advertising opportunities press development
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Human Resource

Salary Of Other Admin Staff Rs. Rs. Rs.

Receptionist 8,000 Accountant 10,000 Office Admin 10,000

Salary of Management Rs.

CEO 35,000
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Supply Chain
Mumbai Bus

Pune

Agent

Ahmadaba d

Hotels

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Marketing Research

Anticipating and identifying demands depends on effective marketing research Research into the existing and potential market We will look into this in detail in the Activity

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Market research (cont.)

Data collection, analysis (statistic, questionnaire) Analysis of trends:Analysis of competitors: What customer really want from us

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Marketing
SEGMENTATION

Holiday: Mass market, Individual market. Geography: national, according to regions, etc. Psychology: Lifestyle, Personal motive, and Knowledge. Demography: Age, Sex, and religion. 4/16/12

TARGET MARKET

Target Customers are couples and individuals, College students, Office Employees, newlywed couples, senior citizen. Our intension will be to target those individuals and groups who have willingness and ability to visit different destinations in India.
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Marketing
Positioning Desh Mera Rangeela

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POSITIONING

Bhraman will position itself as a differentiated provider of tours and travels and will price themselves accordingly within the chosen service niche.. Additionally, Bhraman competitive edge is customer attention and customer service.
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Marketing

Differentiation Different tour packages for different people

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CHANNEL

COMMUNICATION:DISTRUBUTION:-

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Communication

Communications Communications effort will focus on outreach to the travel industry The Bhraman will engage efficient media solutions including social media, advertising partnerships and earned media placements. Strategic Priorities
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1. Build brand equity through

DISTRUBUTION:Multi level channels strategy is used (travels agents, tour wholesaler airline, tour operator, travel agent,)

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PRODUCT MIX

Width: - Popular Family Tours, Customized holiday packages , Ladies special, Gold, Honeymoon, Kit Kat Break, Student Tours, Uttarayan(2nd innings). Length: - 7 Depth:-

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PRODUCT MIX

Kashmir (7 days 6 nights) Madhyapradesh (7 days 6 nights) Kokan Darshan (7 days 6 nights) Student package (Customized package) terms & conditions apply Kit kat break 4/16/12

PRODUCT MIX

Uttarayan (2nd innings) Goa (5 days 4 nights) Kerala (7 days 6 nights) Shimla Kulumanali (7 days 6 nights) Ooty Mayasore (7 days 6 nights) Rajsthan- Mewad (7 days 6 nights) Popular Family Tours

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PRODUCT MIX

Honeymoon Goa (7 days 6 Nights) Kerala (7 days 6 nights) Shimla Kulumanali (7 days 6 nights) Ooty Mayasore-Nainital (7 days 6 nights) Rajsthan- Mewad (7 days 6 nights) Leh- Ladakh (7 days 6 nights) 4/16/12

PRODUCT MIX
1. Gold :- 7 Destinations 2. Uttarayan:- 5 Destinations 3. Popular Family Tours :- 9 Destinations 4. Student package :- Customise 5. Honeymoon package :- 9 Destinations 6. Ladies Special:- 9 Destinations

7. Kit-Kat break:- 2 Destinations

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MARKETING MIX

Product :- Various tours throughout nation. Place :- Registered Office is located at Plot Number20/A, Block 201, Vision Business Park, Ghodbundar road, Thane (w). We are having 2 branches as of now:

1.

Pune: 12/A, Sadhashiv Peth, Pune. Ahemdabad: Plot 211, Mayur vihar, Ahemadabad, Gujrat. Price :- varies from different packages.

2.

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MARKETING MIX
Tour Name
A)

Price

Gold:1. South Indian Temple Tour (10 Days-9 Nights) - Tirupati, Kanchipuram, Pondicherry, Rameshwaram, Madurai 2. Kashmir- Amarnath-Vaishnodevi (9 Days-8Nights) -Shrinagar, Baltal, Katra 3. Chardham Yatra (13 Days-12Nights) - Haridwar, Uttarkashi, Yamunotri, Gangotri, Rudraprayag, Kedarnath, Badrinath, Rishikesh. 4. Bhubneshwar-Puri-Konark (7Days-6Nights) 5. Shrikrishna Charitra Yatra (10 Days-9Nights) - Mathura, Vrindavan, Pushkar, Udaipur, Dwarka 6. Maharashtra Yatra (8 Days-7 Nights) - Ganpatipule, Shirdi, Ashtavinayaka, Kolhapur, Tuljapur, Pandharpur.

Rs.28999/Rs. 28999/Rs.29999/-

Rs.21999/Rs.27999/-

Rs. 22999/-

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MARKETING MIX
Tour Name B) Second Innings :
1. Goa (5 Days-4Nights) - Shantadurga & Ramnathi Temples, St.Francis Church, Dona Paula, Calangute Beach 2. Kerla (7 Days-6Nights) - Trivendrum, Alleppy, Periyar, Munnar, Cochin 3. Simla-Kullu-Manali (7Days-6Nights) - Manali, Rohtag, Shimla, Kullu Valley 4. Ooty-Mysore (7Days-6Nights) -Mysore zoo, Mysore Palace, Vrindavan Garden, Botanical Garden, Doda Betta 5. Rajasthan Mewad (7Days-6Nights) - Abu Road-Mount Abu, Udaipur, Cittod, Pushkar, Jaipur, Bikaner, Jodhpur

Price Rs. 12999/-

Rs.25999/Rs.25999/Rs. 20999/Rs. 22999/-

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MARKETING MIX
Tour Name C) Family Tours/ D) Ladies Special:
1. Goa (7Days-6Nights) -Shantadurga & Ramnathi Temples, St.Francis Church, Dona Paula, Calangute Beach 2. Kerla (7Days-6Nights) -Trivendrum, Alleppy, Periyar, Munnar, Cochin 3. Simla-Kullu-Manali (7Days-6Nights) - Manali, Rohtag, Shimla, Kullu Valley 4. Leh-Ladhakh (7Days-6Nights) -Srinagar, Sonamarg, Kargil, Leh, Nubra 5. Rajasthan-Mewad (7Days-6Nights) - Abu Road-Mount Abu, Udaipur, Cittod, Pushkar, Jaipur, Bikaner, Jodhpur 6. Kashmir (7Days-6Nights) - Srinagar, Gulmarg, Pahalgam, Sonamarg

Price Rs.15999/-

Rs. 30999/Rs. 28999/Rs.35999/Rs. 28999/Rs.30999/-

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MARKETING MIX
Tour Name E) Kit-kat Break: 1. Goa (3Days-2Nights) 2. Kokan Darshan (4Days-3Nights) - Murud-Janjira Fort, Sindhudurga Fort, Malvan Beach, Ratnagiri F) Honeymoon Package: 1. Goa (7Days-6Nights) -.Shantadurga & Ramnathi Temples, St.Francis Church, Dona Paula, Calangute Beach 2. Kerla (7Days-6Nights) -Trivendrum, Alleppy, Periyar, Munnar, Cochin 3. Simla-Kullu-Manali (7Days-6Nights) - Manali, Rohtag, Shimla, Kullu Valley Price Rs.10999/Rs.15999/-

Rs.15999/-

Rs. 30999/Rs. 28999/-

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MARKETING MIX
Tour Name E) Kit-kat Break: 1. Goa (3Days-2Nights) 2. Kokan Darshan (4Days-3Nights) - Murud-Janjira Fort, Sindhudurga Fort, Malvan Beach, Ratnagiri F) Honeymoon Package: 1. Goa (7Days-6Nights) -.Shantadurga & Ramnathi Temples, St.Francis Church, Dona Paula, Calangute Beach 2. Kerla (7Days-6Nights) -Trivendrum, Alleppy, Periyar, Munnar, Cochin 3. Simla-Kullu-Manali (7Days-6Nights) - Manali, Rohtag, Shimla, Kullu Valley Price Rs.10999/Rs.15999/-

Rs.15999/-

Rs. 30999/Rs. 28999/-

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MARKETING MIX
Tour Name Price

4. Leh-Ladhakh (7Days-6Nights) -Srinagar, Sonamarg, Kargil, Leh, Nubra 5. Rajasthan-Mewad (7Days-6Nights) - Abu Road-Mount Abu, Udaipur, Cittod, Pushkar, Jaipur, Bikaner, Jodhpur 6. Kashmir (7Days-6Nights) - Srinagar, Gulmarg, Pahalgam, Sonamarg 7. Nainital Mussoorie- Corbett Park (7Days-6Nights) -Nainital, Ranikhet, Corbett, Mussoorie 8. Kokan Darshan (7Days-6Nights) - Alibaug, Murud-Janjira Fort, Sindhudurga Fort, Malvan Beach, Ratnagiri. G) Students Industrial Visits : Customised with Terms & Conditions

Rs.35999/Rs. 28999/Rs.30999/Rs.25999/Rs.15999/-

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PROCESS

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PRICING STRATEGY

penetration pricing strategy. Penetration pricing is the strategy of entering the market with a low initial price so that a greater share of the market can be captured. We have set our packages prices according to tariffs of different Hotels located across the country. We have also developed strong 4/16/12 supply chain management in short

MARKETING MIX

Promotion :Different Attractive tour Various gifts such as Travel bags, Caps, T-shirts Arranging live tv shows Newspaper advertising Broucher Internet Advertisings 4/16/12

Promotion strategy
DIFFERENT PHASES LOCATION MUMBAI, PUNE,Nashik INTERNET ACTION PLAN

Phase 1

Convince potential tourist to consider India as destinations

Phase 2

Delhi ,Calcutta ,Bangalore, Hyderabad, madras

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Informing and educating and motivating potential tourist Free trips to article and journal writers (Familiarization tours)

DIFFERENT PHASES Phase 3

Promotion startgey
LOCATION NORTH SIDES ACTION PLAN stage adoption process Awareness :-advertise campaign Interest :-experimenting the location Trail:-Discounted price, Deluxe accommodations Screening of touristic films Audio visual of destinations Feature stories with picture

Phase 4

INERNET and Spot the dot context :possible (online game) OR Taken in specific channels locations like ( mall ,railway stations, etc) Brochure ware

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Benefits and cost of tourism

BENIFITS Provide employment opportunities Generates foreign exchange Increase the GNP Spreads development Justifies environment protection Reinforce preservation of heritage Employment for artist, musicians, Worldwide image as destinations Promote global community Promotes international understanding and peace 4/16/12 COST Causes inflation Develop excess demand Creates difficulties for seasonality Degrades the national physical environment and creates pollution Commercialiaize culture , religion

BRAND STRATEGY
PLAN PRIORITY MARKET (Most imported targets motivated by planed communication) POSITIONING (Our brand and destinations stand out from our competitors) ACTION EFFECTIVE USE OF COMMUNATION CHANNELS Packages superior then competitors

PROMISE Low prices than our competitors (brand and destinations benefit our Public relation activates customer as well as local community) IMAGE (what Visitors or tourist feel about our brand and destinations) 4/16/12 Feed back

Marketing strategy
PRODUCT ANALYSIS MARKET ANALYSIS COMPET ITER ANALYSI S DEVELOP MENT ANALYSIS EXTERN AL FACTOR S

IDENTIFICATION OF MARKET OBJECTIVE TOURISM MARKET SLECTION MARKET MIX SOLUTION SERVICE PRIC E PROMOTIONS 4/16/12 DISTRUBUTI ON

Advertising
Used to communicate the availability of a travel and tourism product or service This aims to stimulate demand for the service In detailed terms, though, advertising has three different objectives 1) Communicating information about the product or service 2) 2)Persuading consumers to buy the 4/16/12

A Product or Service View

New products such as a new tourism facility, travel service or location tend to use advertising to: Inform and persuade Established service providers tend to use advertising to: Keep in the public eye and persuade

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Press Releases
Producing written copy (an article or announcement) for use by newspaper, magazine, TV and other media outlets:

Direct access to target market segment Ability to put positive spin on news But once released, the news item is beyond your control

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Leaflets, Stands & Displays

Leaflets are often used to send mailshots to potential customers Can be regarded as junk mail but if properly targeted can be effective & low cost Stands and displays often take place at conferences and public events, where products and services can be demonstrated
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BRAND STRATEGY

Through Celebrity Through promotional activities Promotional Activities: Different Attractive tour Various gifts such as Travel bags, Caps, T-shirts 4/16/12

Brochures
Travel brochures are produced by tour and travel operators and retailers Travel and tourism facilities often pay to be included in operators brochures

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PLC MODEL

Gold Chardham

Ladies Special

Maharastra South Indian Temple Uttarayan Kerela Goa Family Package Kerela Leh Ladakh Goa Rajsthan Honeymoon packages Kerela Goa Shimla-KulluManali

Kit Kat tours

Student Package

Madhyaprad esh In all packages

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Packages

Sales Previous year=76,00,000 Q1 Q2 25% Q3 30% Q4 33% TOTAL % 45%

Kit kat Student packages Gold Family Honeymoon

12%

8%

25%

30%

38%

25%

Ladies special 25% Madhyapedesh30% Kashmir KurukshetraAmritsar Katra OTHERS 4/16/12 23%

25% 20%

25% 30%

25% 20%

12% 8%

27%

32%

28%

10%

High Gold High Temple Uttarayan

Relative Market Share Low Star Chardham Maharastra South Indian Question mark Ladies Special,

Kerela Goa Family Kerela Market Leh Ladakh Growth Goa Rate Rajsthan Honeymoon packages Kerla Click to edit Master subtitle style Low Goa Cash Cow SimlaKullu-Manali Kit Kat Tour Student Package 4/16/12

Dog In all Packages Madhyapradesh

: --

Porters Five Forces Model

BARGAINING POWER OF BUYERS

BARGAINING POWER OF SUPPLIERS

RIVALRY AMONG ESTABLISHED TOURISM FIRMS

THREAT OF SUBSTITUTE PRODUCTS

RISK OF ENTRY BY POTENTIAL COMPETITORS:4/16/12

SWOT Analysis Weakness Strength Travel agents are most Travel agents are moving affected by the taxes that from being mere ticket are part of the industry. issuers to travel consultants Overcrowding of popular taking complete tourist centers. responsibility for the Inadequate marketing and consumer's needs. information channels. Travel agencies not only Some places are provide the picture of the inaccessible, especially in country to the interested winter. parties but also lure them to visit Click to edit Master subtitle style a country by the attractive packages. Indias geographical location is a culmination of forests, deserts, and mountains and beaches. Diversity of culture i.e. a blend of various civilizations and their traditions. A wealth of archeological sites and 4/16/12 historical monuments.

Threats Opportunities With the advent of internet As the number of tourist is the role of travel agents is increasing, there is a need changing and the whole to identify their industry faces a threat of requirements and the travel extinction unless they agencies can tap this change to meet the need of segment tourists. Potential for private sector's Strong Competition within investment in tourism states of India projects. Terrorism is a major setback Availability of high quality of the region. human resource Click to edit Master subtitle style Disorganized tourism development. Environmental factors also impose a threat

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B2B

1. b2b communication and events - Sales Calls - Net working events - Sales Events (workshops) - Trade Shows - Educ Tours, - Trade News 4/16/12

CRM

Consider the opportunities for improvement in the following: Understand how customers define quality, and design corresponding service strategy Automate the management and scheduling of sales calls Keep track of all types of customer contact from all channels for analysis 4/16/12 and campaign design

Finance Profit and Loss Account

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Finance First Year Balancesheet

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Finance Second Year

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Finance Third Year

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THANK YOU
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