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Aggregate Demand
Define aggregate demand as the total demand for an economys output (production of goods and services) over a given period of time. Demand may come from households (consumption), firms (investment), the public sector (government spending) or foreign households, firms, or governments (net exports).
YAD = C + I + G + NX
With lower interest rates a countrys currency will depreciate. A weaker currency makes exports cheaper and imports more expensive
P Md i Exchange Rate NX
AD
100 180 Y
I increases when
Business confidence rises, prompting firms to invest more for the future.
G increases when
Government spending increases
NX increases when
There is increased preference for domestically produced goods.
AD2
80
140
AD1 200
In the long run, all resources are being efficiently utilized such that unemployment equals the natural rate
YP = 140
SRAS1 SRAS2
YP = 140
200
PH Surplus P*
Shortage PL AD Y* Y
P* PL
AD YP Y Y
P1 P2 P3
AD1 Y
In the last example, the economy suffered a recession as a result of the drop in consumer confidence.
The duration of the recession was entirely dependant on the amount of time it took for price and wage contracts to readjust and shift the SRAS curve out to the right. If this happened quickly, then the recession was brief.
What if in response to the drop in consumer confidence, the Fed decided to buy bonds from the public?
This would expand the monetary base, and assuming no significant drops in the money multiplier, an increase in the money supply. In the short run (at least) this will cause interest rates to fall and shift AD out to the right. By compensating for the drop in consumer confidence with easy liquidity, the Fed can hasten the end of the recession, albeit at the cost of higher prices.
P1 P2 P3
AD2 Y YP
AD1 = AD3 Y
Conclusions
Shift in aggregate demand affects output only in the short run and has no effect in the long run Shifts in aggregate demand affects only price level in the long run Shift in short run aggregate supply affects output and price only in the short run and has no effect in the long run The economy has a self-correcting mechanism The pace of self-correction may justify policy intervention.
P3 P2 P1
AD2 AD1 YP Y Y
P2 P1
AD1 Y YP Y
P1 P2
AD1 YP Y Y
P2 P1