You are on page 1of 24

RADIO COMMERCIALS MOHD SHUKOR BIN ABD.

RAHIM 808011 MODERN ENGLISH LINGUISTICS SCLE 5124

Purpose
The main purpose of any radio commercial is to raise

'Brand Awareness' and to promote and eventually increase sales of the product being advertised.
They are informational and persuasive.

To raise brand awareness


Radio Commercials can be about the brand, rather than the product. continue to advertise, even though they are already an established brand to send out a message to its competitors and also keep the brand in the public eye, or ear. often well known brands reinvent themselves through clever marketing.

RADIO COMMERCIAL 1 Kfc ( 1 min) Background narrator simply

: (horror scene music) : Kfc presents a Halloween tale it came from the dark..it began like any other evening, they were hungry and they went to the kfc and they discovered the new kfc dark meat menu. : (screaming sound) look at those low prices : Have you ever seen chicken prices low : Yes dark delicious pieces of kfc legs and five flavours like the original recipe..extra crispy and even tender roast all at low..low..prices : Look at all those pieces : It kfc dark meat eat menu..Whatever you do, dont eat it (laugh) ha.ha..ha

Woman Man Narrator

Woman
Narrator alone

Radio Commercial 2
Subway ( 1 min 3 seconds) Narrator Bean Giant little Jack Giant Jack Giant Jack Giant Narrator from the high : Subway restaurant story time theatre proudly presents Jack and the stalk. : Peas pais hos home I smell a. I smell asomething delicious hai fella what you got there? : Oh this this is a big hot pastrami sub..from subway restaurant : Umm.. that does look tasty : It sure is climb up beans stalk up there does make you hungry : Do you mind if I have a bite : Sure . I trade you with that goose over there with golden eggs (Goose sound) : You got a deal : Hungry for something big, then pick up the big hot pastrami sub subway restaurant, layer upon layer of delicious hot pastrami stack and toast to the flavor to perfection on freshly bake bread, top with pickle mustard and melted Swiss cheese its the perfect way to satisfy any giant size appetite. Big Hot Pastrami (is) available at participating restaurants for a very limited time only, see restaurants for details. Subway eats fresh.

Radio Commercial 3
Subway ( 1 min) Narrator : Subway restaurant presents how not to have a pizza. (Knock, knock) Pizza guy : Hey your pizza (is) here Woman : Its about time; you are supposed to be here an hour ago. Pizza guy : Oh yeah well sorry, aha, my buddies were showing me how to beat the evil slug monster in dungeonslayers 3. Woman : Hey, half of my pizza is missing. Pizza guy : Oho, beatin evil slug monster makes you hungry. Ha..ha..ha..so ah can I have my tips now. Woman : I dont think so (Slamming door) Pizza guy : Ah bummer Narrator : Next time try personal pizza from subway restaurant melted mozzarella, ..tomato sauce and a warm crispy crush top just the way you like it oven hot and delicious in just 90 seconds which means it ready to eat when you are ready to eat and you dont have to battle the evil slug mobster to enjoy one. Pizza guy : Oh ..wish I work at the subway restaurant Narrator : Personal pizza now at subway restaurant..pick one up today Pizza available participating restaurant for a limited time only, see restaurant for details. Subway eats fresh.

Radio Commercial 4 Mc Donald (30 seconds) (Cricket sound night) Girl Guy : Whats your favourite summer memory? : Umm Stopping by Mc Donald for a Caesars chicken snack graft, tender chicken and creamy Caesars dressing and then having a coffee crisp Mc flurry oh its so good : What when we sat under the stars holding hands and you said you me? : Ah.. That was good to.

Girl love Guy

For summer flavor on the go, try the Caesars chicken snack graft, crispy and grill for a dollar eighty nine and the new coffee crisp Mc flurry for a limited time in participating Mc Donald in Atlantic Canada. ( Mc Donald theme song)

Radio Commercial 5 Mc Donald (15 seconds) Narrator : Hey moms and dads get a H.A.P.P.Y meals for K.I.D.S and choose between a girl or a boy T.O.Y for only 19.50 (Mc Donald theme song)

1.0

CONTEXT

figures in the advertisement is about people not related to animal, sex, race, ethnicity, education, occupation, relationships, and so on. different background of the figures setting fairy tale , at night , at home background is important to create the mood / message eg. Mc Donald at night with crickets sound part of a narrative/ the plot - to lead to a particular moment in time.

1.0

PURPOSE CONTEXT

Radio commercial is more to advertising's message than meets the casual eye. An effective ad - strikes a chord in the needs and desires of the receiving consumers intuitive and highly designed. indirectly reflected in the advertisement sociological, political, economic or cultural attitudes

1.1

TARGET AUDIENCE

Featured elements about the target audience adv. 1 those who celebrated Halloween Halloween tale

adv.2 different age giant size appetite / really hungry / little fella
adv.3 teenagers / youngsters giant slug monster / Dungeonslayers 3

1.1

TARGET AUDIENCE

adv.4 couples / travelers a girl and a guy / you love me adv.5 parents Hey moms and dads / HAPPY meals KIDS

1.2

LANGUAGE USED

Repetition of words in KFC Subway Subway Mc Donald Mc Donald low prices / dark meat menu prices and pieces rhyme - big hot pastrami ( giant size ) - evil slug monster / Dungeonslayers 3 - Caesars chicken snack - spelling of HAPPY and KIDS Hey moms and dads

1.2

LANGUAGE USED

Slogan's message. Subway Subway eats fresh at the end Theme songs Mc Donald theme song at the end contests or free prizes Mc Donald for happy meals comes with TOY

1.3

SENTENCE STRUCTURE

KFC presents a Halloween tale Those low prices Chicken prices low All at low..low prices

Subway story time theatre proudly present Hungry for something big, then pick up the big hot pastrami sub..

1.3

SENTENCE STRUCTURE

Description of the food provide information about the menu Yes dark delicious pieces of kfc legs and five flavours like the original recipe..extra crispy and even tender roast all at low..low..prices

layer upon layer of delicious hot pastrami stack high and toast to the flavor to perfection on freshly bake bread, top with pickle mustard and melted Swiss cheese its the perfect way to satisfy any giant size appetite.
melted mozzarella, ..tomato sauce and a warm crispy crush top just the way you like it oven hot and delicious in just 90 seconds which means it ready to eat when you are ready to eat and you dont have to battle the evil slug mobster to enjoy one.

Continue Caesars chicken snack graft, tender chicken and creamy Caesars dressing and then having a coffee crisp Mc flurry oh its so good For summer flavor on the go, try the Caesars chicken snack graft, crispy and grill for a dollar eighty nine and the new coffee crisp Mc flurry

1.4

SEMANTIC AND PRAGMATIC

Not very clear direct


Voice is important variety tone

Pause at persuasive phrases / words


Background music significance to create the mood

Subway provide a plot


Emotional response Mc Donald

Continue SEMANTIC AND PRAGMATIC

Subway the intention to persuade youngster to eat personal pizza while playing games.
Mc Donald the narrator persuade parents to buy Happy Meal dark meat - burger

1.5

PERSUASIVE LANGUAGE

Look at those low prices Chicken prices low Delicious pieces Crispy and even tender Something delicious Delicious hot pastrami Toast to the flavour Freshly baked bread Pickled mustard Melted cheese Melted mozzarella Warm crispy crush Hot and delicious Tender chicken and creamy Caesars dressing Oh its so good

Persuasive Styles Humorous: subway personal pizza Factual: all based on the dish Fiction: subway jack and the bean stalk Nostalgic: Mc Donald Repetition: all Simple: Mc Donald Seductive: all Immediacy: Is the commercial advertising something that is limited and happening soon - all Long Term: subway

Conclusion Advertising means drawing attention to something or notifying or informing somebody about something. To sell or promote something. It introduces a wide range of consumer goods to you therefore gives you greater choice. Keeps you informed of the latest products available.

Thank you

REFERENCE 1. Arthur Asa Berger (2002). How to Analyze an Advertisement ; Finding Ads' Hidden Messages , retrieved from http://www.medialit.org/readingroom/how-analyze-advertisement 2. Cutting J (2002) Pragmatics and Discourse London Routledge .

You might also like