Telecommunication

LIMITED

ANGLALINK

MAKING A DIFFERENCE

Members of GROUP-5
MD.Abu Jashed

Mohammad Muntaser Huda

Shumana Azad Fatema Akter Md Osman Goni

S.K Al Zaber
Nurul Alam

Introduction

Banglalink has entered the Bangladesh telecom industry in February 2005. It is a wholly owned subsidiary of Orascom Telecom. In 1973 the occasion has been recognized as world telecommunication day. Banglalink is the second largest cellular service provider in Bangladesh after Grameen phone

Banglalink also shows the high potential telecommunication sector in Bangladesh.

750 GSM operators doing business through out the world.

Six operators are even used in Bangladesh from the 750 GSM operators .

From 15 cores of population almost 2 cores are using this service.

Banglalink is also trying to changing the role in economic and social life by the telecommunication service.

B ACKGROUND OF B ANGLALINK

Banglalink aims to understand peoples needs to develop peoples life and to make it easy.

Banglalink is providing the services to the customers to make their life simple and improving it is all we want. Banglalink also want to be straight forward, Reliable, Innovative and Passionate to achieved the goal.

Banglalink also want to go extra mile for the best possible service investing in the future of Bangladesh.

Banglalink also strive to lower the total cost of owning a mobile.

Banglalink also strive to connect people by listening to the customers and by understanding their needs

Mission of Banglalink

Banglalink mission is to maintain its position as the leading mobile service provider in Bangladesh.

Banglalink understand customers needs best to create and deliver services.

Banglalink success is based on a simple mission.

Banglalink slogan making a difference not only reflect on the telecom industry but also reflected on its product and services to make difference of customers life.

Banglalink also providing best service to the customers.

Vision of

Banglalink

Banglalink understand peoples needs and develop communication services to improve peoples life and make it simple.

All members of banglalink family are highly passionate to achieving the vision.

Banglalink provide services to the customers to making their life easiest.

Banglalink want to go extra mile for the best possible service by investing in the future of Bangladesh.

Vision statement Reflecting

Customer focus Integrity quality Team work

Reliable
Innovative passionate

S teps of strategy formulation for Banglalink

Primary task of Banglalink

Assessing core competence of Banglalink

Determining order winners and order qualifiers of Banglalink

Position of Banglalink

Market

c ompetitiveness

By making a competition with the other respective company.

Competition among mobile phone operators has reduced subscription rates and call rates.
To going the customers by giving the affordable price. They also compete by reducing call rate. By providing a well network connection.

By providing services when customers needed.

By full fill the customer needs and wants.

Industry growth

Entrance of new companies.

Banglalink entrance the market by new packages which offers by existing operators.
All new offers are created interest among the customers. Customers are also interested in buying these new offers.

Paying a subscription fee for the offers.

Core competencies of Banglalink

1.Exceptional service

2.Higher Quality

3.Faster deliver

4.Lower cost

5.Advertiseme nt

6.Other competitive

Most of the visitors at the mobile company are young between the age of approximately 15and 30.

Of all the visitors most are found to be current owners of mobile phone.
70-90% are the current owners of the mobile phone.

Of current owners most are young and always looking for new offers.
Some even buy more then one connection at a time.

B anglalink and its business analyses

Banglalink is newly emerged Govt. mobile service operators in countries cell phone service market with nation wide coverage. In short it has covered 61 district. It also covered 158 thana and the main national highway and developed 11 full-fledged customers care center. Over 200 outlets are being working to distribute Sims and scratch cards in the country. Banglalink has also gone into interconnection agreement with Citycell, Roby, Grameen phone, for providing services to banglalink customers. Banglalink also provide service of BTTB incoming and outgoing, 100% ISD and EISD facility.

Competing on cost

Competing on Speed

Competing on quality

Competing on flexibility

Provides the lowest call rates. Waiver of monthly fee if usage is greater then tk 500(without vat). Duplicating mobile number facility. Up to 2 supplementary connection with attractive group call rate.

Minimum monthly bill of tk 1000 at the lowest call rate.

Monthly 150 free news SMS. Free itemized bill. Free golden number upon availability. Helps you keep your usage within your control.

Operations strategy at Banglalink.

Mission-

Provide value for our customer

Low price Every day

Competitive Priorities-

Low price levels

Operating StrategyOperating Structure-

Short call rate

Linked communications system

Foyal Internet system

RFID/ Setelites
Enable process And Technology-

Cross declining

Focuse packages

Pre-paid (Standard) Package : Connection fee: 450.00 tk (20 tk talk time free) 1st pulse for first 30 sec and 15 sec pulse onwards. 1st pulse for first 30 sec and 15 sec pulse onwards.

Any other operator, tk- 1.45/min [5-12 pm]

20% Incoming bonus. 4 (FnF) facility in any operator ( Banglalink to Banglalink 0.25 Tk or Banglalink to Other operator .79)

Connection fee. 499.00 Tk (50 Tk. Talk Time Free,50 Free SMS).

20% Incoming bonus.

Any other operator, tk - .99/min [9-5 pm].

Any other operator, tk- 1.25/min [5-12 pm].

Banglalink to Banglalink, tk- .25/min [12-9 pm].

Banglalink to Other operator, tk- .25/min [12-9 pm.

1 sec pulse banglalink to banglalink & 15 sec pulse other operator.

Minimum Monthly Bill tk 100.

4 (FnF) facility in any operator ( Banglalink to Banglalink 0.25 Tk or Banglalink to Other operator .79).

Banglalink

Promotion is one of the marketing tools that a company uses to achieve its marketing objectives. These promotion tools has unique characteristics to improve total sales. Banglalink is trying to do more promotional activities for there service. Banglalink marketing promotion can be also classified in several steps of advertisement.

Sales promotion includes a wide way of tools that can attract consumers attraction.

Sales promotion are also increase by strong intensive of purchase, free gifts, discount and several types of occasional program.

Banglalink also arrange conference every year with dealers wholesalers and retailers. They always convince them for creating demand by selling their product.

Public relations used to promote products.

Public relation can also influence a product sales or brand awareness.

General people can also come to banglalink office for their concern about telecom related factors.

One of prominent social contribution of banglalink is in the field of voluntary blood donation. Banglalink has sponsored various voluntary blood donation program around the country. In Rangpur district banglalink distributed 500 blankets among people by Anjuman Mofidul Islam.

Getting opportunity of ISO or EISD in 25 countries. For the call subscribers has to pay 7.50 tk.per minutes.

For SMS of 160

nationally charge TK 0.75 and inter nationally TK 1.62 Banglalink offers different types of Entertainment through push-pull service.

Recommendation OF Banglalink

Banglalink corporate SIM packing must be different compare to other providers packages.

Corporate booklet must be necessary to inform about the corporate facilities.

Corporate proposal must be sent to the government or private offices at the district levels through market coordination officers or dealers.

They should improve the performance of the billing system in a quick manner.

Attractive promotional items are necessary to satisfy the corporate clients . Network facilities should be wide.

Promotional advertising must be necessary for corporate package.

Provide free 24 hours hotline service for corporate clients.

Corporate tariff must be lower than other packages.

They should develop new competitive packages for the corporate customers.

Increase the value added services.

Should be monitor the existing customer and provide better service.

The complexity of the GPRS facility should be reduced.