Analysis of Job Advertise ments

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Presented by

Group1 Section D Ishank Kataria 2011PGP656 Kamalesh Kumar Chaudhary 2011PGP676 Kasturi Karuna

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Effective Job Advertisement

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Successfully attracts interest, (layout and design is interesting) communicates quickly and clearly the essential (appealing and relevant) points, and provides a clear response process and mechanism.

Financial Process Manager

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Open advertisementHalfords company has been clearly mentioned Job location Redditch , Pay c30,000 and car benefit are defined clearly Succinct description of business activity and market position and aims (expanding to over 400 stores) Roles and responsibilities such as instilling customer service culture, using new technology for innovative working are clearly defined Outline of Ideal candidates profile mentioning his skills, qualifications and experience are clearly mentioned-People and Project management skills , Team Work, 5 yrs plus relevant work experience required Response and application instructions with the details of the Personnel Manager are clearly mentioned

AIDA(Attention, Interest, Desire, Action)-Attracts attention (from appropriate finance job-seekers); attracts relevant interest (by establishing relevance in the minds of the ideal candidates); creates desire (to pursue what looks like a great expansion opportunity), and finally provides a clear instruction for the next action or response(whom to send the resume e.g. Mary Mooney in this case) Reporting relationships are clearly defined such as reporting to the General Manager Finance Job title Financial Process Manager conveys the job function clearly

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Ineffective Job Advertisement Bus Driver

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Bus Driver
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The schools location does not seem very attractive for the job profile.(It preferred for freebies offered would have attracted the locals who are generally is not a 9 to this job. 5 job.) The timing of the hourly it should helped attract candidates who had other avenues Since allowance is job would have have provided details about the hours that would of counted work. bepart time for the same. The advertisement the no idea what the driver prior experience required, license It does not providegives qualification details like is supposed to do in between the time he sight the age.(It can cause and then picks them up again.(Most schools offer and eyedrops and children to school a clutter of calls) some clerical work or the this time) specified which might have an influence on the The school name during logo is not The hourly basis payment does not arouse a sense of belongingness . potential candidates. Overall the advertisement doesnt satisfy the AIDA Their roles and responsibilities are not specified. model. It does draw attention because of its be patient, children does and vigilant. -drivers shouldgraphics. However it liking not create interest or desire in the same. -should be able to read English and sign boards.

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Thank You

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