Rohit Bhargava | INC.'S NON-OBVIOUS BUSINESS BOOKS The founder of the Non-Obvious Company, Rohit Bhargava is a trend curator and best-selling author of nine books. What vibe do people most want from their place of work? Answer: coffee shop cozy. This

“I started reading the book almost immediately after it came out, but never ended up finishing it,” says founder and CEO Gaurav Banga (left) about On Intelligence, JeffHawkins's 2004 exploration of the human brain and how it relates to machine intell

When growing her inclusive underwear brand, Woxer, Alexandra Fuente (above) turned to an unexpectedly effective casting strat egy. “For our first six months of business, we were on a shoestring budget,” she says. “We found models by sending Instagram

After nearly two decades defending owners of small to medium-size businesses, Minneapolis-based attorney Aaron Hall understands the pain points of litigation and has a few words of advice on avoiding the financial strain. In Hall's experience, busine

Think you don't have enough time to keep up with email? Don't try that excuse with Mark Cuban. The billionaire investor and founder—most recently—of the public benefit corporation Cost Plus Drugs is still filming episodes of Shark Tank, still a minor

SUCCESS often breeds success—but triumphs also arise out of necessity. Consider that Airbnb, Uber, and Rent the Runway started during the Great Recession. In many ways, the past year was defined by similar tumult. While the U.S. never technically ent